The Performance Of Corporate Social Responsibility Is The Basis For Measuring The Brand Quality Of An Enterprise.

August 11th July 5th, stone lion The first corporate social responsibility selection campaign was officially opened in Fujian Province. Up to now, this corporate social responsibility has been playing an important role in the whole southern Fujian. Footwear industry In other words, the remaining sound is not yet completed. As we have talked about corporate social responsibility in the past, we often think about donations and other philanthropy, but today the market is giving it a clearer concept of performance. From the perspective of the combination of the immediate market and the society, it is no doubt that it is the core link of Fujian's shoes and clothing industry to shape the corporate image. It is a powerful propeller for the development of the shoe and clothing market. At the same time, the implementation of corporate social responsibility is also regarded as a measure by more and more shoe and clothing professionals. brand Basis of good or bad.

According to interviews with relevant data in recent years in Minnan area, it is easy to find that some of the shoes and clothing enterprisers who are really more forward-looking have already started to focus on the dynamic development of corporate social responsibility, and have tried to establish relevant practice development system. For example, in view of the series of problems in the employment of college students in recent years, Fujian shoes and clothing enterprises can support the early employment of college students through various channels such as school enterprise cooperation and other channels according to the current situation of their own business needs and even the flow of the whole shoe and clothing market. Of course, shoes and clothing enterprises will do so. The most fundamental reason is that shoes and clothing entrepreneurs can truly consider the development of their own enterprises from the perspective of social actual needs, and grasp the direction and significance of carrying out social responsibility for shoes and clothing brands. After all, philanthropy and social welfare represented by donations are only a small part of the social responsibility of Fujian shoes and clothing enterprises. Only by promoting the sustainable development of social talent resources strategy and the innovative development of the brand economy of shoes and clothing are the ultimate pursuit of Fujian shoes and clothing enterprises. In this regard, PEAK, XTEP and other well-known brands first proposed the strategy of college students employment plan, which has become a successful example at present. It also calls for more Fujian faction brands to join in the implementation of social responsibility activities.

It is true that looking at the domestic and foreign markets, the development of shoes and clothing enterprises has been transformed from the initial product management to the brand development with profound cultural connotation, and the culture behind the brand is rich in social responsibility. In this regard, the shoe and clothing enterprises in Southern Fujian are making efforts to lead this trend. It is very important to regard CSR performance as a systematic and long-term project. Of course, this is only a way to give back to the society of Fujian shoes and clothing enterprises, and not to say that the wealth of the shoe and clothing enterprises is in the society, so it should return to the society. Even from a more utilitarian point of view, shoes and clothing enterprises actively perform their social responsibilities, and their role in brand image building is incomparable. After all, a good corporate image is also the capital for enterprises to gain greater market share. Because a company responsible for the society will also be responsible for its own products. Therefore, the positive implementation of social responsibility has undoubtedly promoted the development of brand profit maximization objectively. What's more, nowadays, when the market of Fujian shoes and shoes is in full swing, corporate social responsibility has become the strategic core of the enterprise's brand competitiveness in the future. Therefore, Fujian shoes and clothing enterprises should take the social responsibility as the direction of their development, which is of far-reaching significance for the development of their own brand.

In addition, we should also pay attention to some environmental protection measures of Fujian shoes and clothing enterprises in the production of sewage. This is the most basic performance of shoes and clothing enterprises in fulfilling their social responsibilities. Especially in recent years, consumer groups' concern for environmental protection has been increasing rapidly, and how the shoe and clothing enterprises give back to society has become the focus of attention of consumer groups, which is particularly important for the construction of brand itself. Therefore, in the implementation of environmental protection measures, social responsibility and corporate profits are not contradictory. Shoes and clothing enterprises can find a balance point among them, and actively respond to the wave of corporate social responsibility that is sweeping over the implementation of environmental protection measures. At the same time, we also believe that under the background of the market economy becoming increasingly low carbon and environmental protection, Fujian shoes and clothing enterprises can actively integrate into the wave of social responsibility practice, and strive to enhance their brand competitiveness, and strive to occupy a higher market position in the future high-end field of shoes and clothing.