Dangdang "Price Storm" Was Pushed To The Cusp Of The Storm.

August 11th, Dangdang The price of oolong, which was recently caused by operational errors, has been cancelled by 1 yuan at the end of last month. ADI shoes "After the order was controversial, the day before yesterday, the" 50 yuan "order of hundreds of thousands of Yuan children's books was abolished. The reason was" manual entry errors, and the book discount data was entered into the price column wrongly. " This behavior causes consumers dissatisfaction. Faced with more and more consumer disputes arising from online shopping, is it necessary to revise " Electronic Commerce "Law"?

　 Dangdang's unilateral cancellation of the Oolong order only compensates 30 yuan coupons.

Dangdang started from the zero point in August 9th to 24 at August 11th, and was named the "Dangdang parent child group good book, good manners 72 hours rush to buy" children's book sales promotion activities. A large number of parent Book packages with a price of one hundred or two hundred yuan to 1000 yuan are sold at a rush price of around 50 yuan, of which 120 are priced at 1800 yuan. This unusual low price has attracted consumers' crazy buying. This abnormal network was quickly noticed by Dangdang. A large number of orders have been cancelled unilaterally, and the prices of the books sold have returned to the normal level of discount, and promotional activities have been cancelled. This behavior is similar to that of Dangdang's "1 yuan ADI shoes" at the end of last month. Dangdang also made some Adidas shoes sell for only 1 yuan due to operational errors. Again and again, "price Oolong", and unilaterally cancel orders again and again, let the network consumers "empty joy" once again, also to Dangdang such behavior dissatisfaction and anger.

Faced with consumer dissatisfaction, at 19:30 on August 9th, Dangdang official micro-blog made an official response to the unilateral cancellation of orders. Dangdang said: "in August 9th, Dangdang launched the" Dangdang paternity group good book, good manners 72 hours rush to buy "children's book sales promotion activities. Due to manual entry errors, it is wrong to input book discount data into the price column, resulting in incorrect price of promotional products. At present, Dangdang customer service staff are making an apology for SMS and phone calls with consumers, and give each consumer 30 yuan of Dangdang coupons related compensation.

Many consumers are not satisfied with such an explanation and processing method. They asked Dangdang: "1., treat every customer sincerely. 2. resume the order after the start of each activity but have been cancelled without any reason. According to customer purchase contract (order) timely delivery to each customer's hand. 3. if you fail to fulfill the order due to shortage, please make a compensation plan for the same discount amount for the order products.

　　 Lawyer interpretation: no amendments

The necessity of electronic commerce law

But for the rights protection of netizens, lawyer Siwei Jiang said that if the original books of 1800 yuan were used as an example, if the original price of the website was 1800 yuan, Dangdang plan was sold at 50 percent off price, but the price displayed at the end of the operation was 50 yuan. After the price of 50 yuan, the Dangdang realized the mistake and returned the book to the normal price. Such a corrective action is permitted. If Dangdang wants to recover the books that have been issued, the law will also support it, because consumers use the wrong operation of the price. Lawyer Lu Wei told the Morning Post reporter that, however, when Dangdang plans to sell at 50 percent off prices, it is necessary to get legal support, which involves the issue of obtaining evidence.

"1 yuan ADI shoes", "50 yuan book"... This is not the first time for the first time because of operational mistakes, the price of the Oolong incident has occurred. With the frequent online shopping activities, more and more consumer disputes have been transferred from the physical shopping malls to the Internet, and online shopping complaints have also become a major category of consumer complaints. Is it necessary to amend specific laws and regulations for online shopping or e-commerce? Si Weijiang lawyers believe that the current contract law, civil procedure law and other laws and regulations can explain consumer behavior, including online shopping. Lawyer Si Weijiang also said that at present, there is no legal requirement to amend laws and regulations related to online shopping behavior.

Some consumers think, "if the reason is not able to fulfill the order due to shortage, please make a compensation plan for the customer to make the same discount amount for the order goods."