LV And Other World Famous Brands Will Enter The Shilin District Of Huadu.

Pang Po was carrying a little grandson to see all kinds of leather goods and leather festivals, such as Carassius auratus.

"Olympic Games" is also held in Shiling. Yesterday, the leather leather festival of China (Shiling), known as the "leather leather Olympics of China", opened the seventh prelude.

Gan Xin, vice mayor of Guangzhou and Pan Xiao, Secretary of Huadu District, ignited the "brand fire" of Chinese leather products.

Chen Shineng, chairman of the National People's Congress, chairman of the China Light Industry Federation, Zhang Shuhua, chairman of China Leather Association, Pierre Van Tero, chairman of the French Leather Association, and Cui Jianjun, Secretary of Shilin Town Party committee, attended the opening ceremony yesterday.

Cui Jianjun also told reporters at the opening ceremony, while signing intellectual property protection agreements with France, Shiling is also discussing with LV and other international leather brands in France.

The leather leather industry of Shiling has always been regarded as a sample of Guangzhou's development of private sector economy.

However, in this leather Festival, the reporters found that the brand strategy of AOKANG and other foreign enterprises are the masters.

What about the local private economy?

Has it been defeated in the fierce competition of leather goods "Olympic Games"?

Actively pursuing "catfish effect", the former local businessmen made money and drove around with BMW.

The scale and brand of enterprises are not up to date.

Cui Jianjun said when he talked about Huadu's brand strategy.

At present, Shiling's leather industry is, of course, "every family has its own work and every household has its own boss".

But local businessmen are at a disadvantage in competition with businessmen from Jiangsu and Zhejiang and Chinese businessmen.

"While building regional brands and fostering local brands, we have also introduced brand names such as AOKANG to seek their leader effect and catfish effect."

Cui Jianjun believes that the introduction of foreign famous brands will not only help enhance the regional brand of Shiling, but also make the local boss sit up without makeup so as to promote the creation of local brands through their demonstration.

"Catfish" has now been released. Local private enterprises should be vigilant and catch up with technological revolution, brand building and marketing innovation.

China's luxury goods market is coveted in the leather leather Festival. The most notable is the strategic cooperation agreement on intellectual property protection of leather and leather goods industry signed by Huadu District and the French Leather Association.

From the perspective of agreement, the protection of intellectual property makes the leather and leather enterprises of both places free to enter the two markets on the basis of competition.

But is there any other purpose behind the agreement?

Cui Jianjun said that at present, the third district of Paris, France, has become a display area for Chinese leather goods, and many leather products come from Shiling.

Therefore, the protection of intellectual property rights should be viewed in two ways.

Because of the huge market of luxury goods in China, many French leather enterprises, including LV and other international brands, and two or three line leather and leather enterprises are keen to enter China, but there is a premise that the protection of intellectual property rights.

He later revealed that LV and other French leather leather enterprises were also discussing with Huadu.

About shoe friction: it is better to advertise in Europe than to advertise. Since the EU imposed anti-dumping duties on Chinese leather shoes, the shoe friction between China and Europe has attracted much attention.

Yesterday, Wang Zhentao, chairman and chief executive officer of AOKANG group, a member of China's shoe leather company, attended the China leather industry.

Wang Zhentao said that anti-dumping proceedings have been going on for a year, and from the current situation, the prospects are promising.

After the lawsuit is expected, Chinese shoe enterprises will get better market treatment in the European market.

From the perspective of enterprises, participation in litigation does not damage enterprises, but improves the recognition of European markets.

He disclosed that the cost of litigation is about two million yuan, but most of the similar enterprises in Europe are already aware of the "AOKANG" brand, and the advertising effect is nothing.

It is understood that the EU anti-dumping measures have been carried out for a year, which has produced a great impact on the export of Chinese leather shoes.

Data show that in the first half of this year, the number of imports of leather shoes anti-dumping products decreased by 7.76% in the same period, of which, the number of imports from China was 86 million pairs, which was 26.37% lower than that of the same period last year.

Leather goods Festival highlights three highlights 1 highlights world and professional.

World Leather Association, French Leather Association, American chemist Association, China Light Industry Federation, China Leather Industry Association and other industry giants, Italy ARS APPEL group, French CTC group designer and Beijing leather school, China leather and footwear industry research association, Sichuan University, Shaanxi University of Science and Technology and other experts and scholars, leaders of various industry associations, well-known entrepreneurs, Wenzhou and other regions responsible for the active participation in leather leather Festival this year.

Highlight 2 highlights the word "Shang".

This year's Convention and exhibition in Shilin (International) leather and leather city is divided into more than 2780 parts, including finished products, sewing machinery and equipment, raw and auxiliary materials trading, innovative technology, creative products, marketing innovation and other special exhibition areas.

More than 20 countries and more than 1600 enterprises in Hong Kong and Macau show products here, and more than 150 thousand businessmen are involved.

Highlight 3 highlights novelty and effectiveness.

At the opening ceremony, the Huadu District government and chairman of the French Leather Association jointly signed a strategic cooperation agreement on intellectual property protection of leather and leather goods industry. The leaders of Guangzhou and Huadu District kindled the "brand fire" together, and organized representatives of Shiling leather enterprises to take an oath to launch the Declaration on the protection of intellectual property rights. Pierre Van Tero

As the important component of the leather goods Festival, the second world leather industry development summit forum has changed the past emphasis on the theoretical mode, combines professionalism and business marketing organically, and combines theory with practice to help improve the practical ability of Shiling enterprises to create brands.