XTEP Helps The Universiade, Design The Tide Clothes.

The World University Games, known as the "little Olympics", is a world-class comprehensive sports event. The Shenzhen Universiade will be held from August 12, 2011 to August 23rd. At that time, 13000 athletes from more than 180 countries will compete with each other. As the largest in history, "only after the Olympic Games, the global and multi item sports competitions", this year. Shenzhen The Universiade attracted the attention of the whole world.

For this cooperation, XTEP Ye Qi, senior vice president of (China) Limited, told reporters: "the delegation of the United States and Britain is a strong sports team with great appeal. XTEP's cooperation with the US and British university delegations is not only an emphasis on their excellent athletic achievements, but also because of their youthful, passionate and dynamic characteristics, which can vividly interpret the brand spirit of XTEP's fashion and sports. When the United States and Britain delegation is on the podium in XTEP's award dress, when the US tennis team is wearing a XTEP shirt on the field, the professional quality of XTEP products will be fully displayed on the world stage of the Universiade in Shenzhen, and XTEP's brand image will also be significantly improved. Andy Hibbert, head of the British University delegation, also said: "this cooperation with XTEP is, on the one hand, impressed by the professional quality of XTEP. On the other hand, the brand appeal of XTEP's fashion and sports is highly resonated with the spirit of passion, struggle and enterprising spirit advocated by the two college students' delegation.

According to the briefing, all the equipment provided by the XTEP and the US tennis team for the US and British college students and the US tennis team are made of high-tech new materials and a number of leading manufacturing processes. They are not only beautiful and generous, but also conform to the principles of ergonomics and ventilation and sweat, which is the embodiment of the spirit of XTEP fashion and sports brand. In the Universiade, the members of the US and British delegation will continue to show excellent competitive standards in front of the world audience. When they get on the podium of glory again and again, the equipment provided by XTEP will put on a gorgeous coat for them to help them show some other intoxicating demeanor.

In addition, while working with the US and British University delegation, XTEP Around this Shenzhen Universiade, a variety of thematic activities have been launched. The main event "who is a good person" will be launched in conjunction with the Universiade. The theme of the event is "the same wonderful and different style". Netizens login to the activity website and express their opinions to support their favorite athletes and favorite photo photographs, and have the chance to win the mysterious gift from XTEP. The 3 most popular athletes selected by netizens may also become XTEP's brand new product spokesmen.

In fact, XTEP's cooperation with the US and British university delegations at the Shenzhen Universiade is just a microcosm of XTEP's sports marketing strategy. On the road of brand building, XTEP always pays close attention to the mass sports business under the guidance of the brand development keynote of "sports as the core and fashion as epitaxy".

Whether it is to support the multi regional marathon events in China, to become a well deserved "marathon king", or as the sponsor of the Chinese sports swimming team's only sportswear (shoes) category, to stand out in the 2011 World Swimming Championships, or to expand its international soccer strategy, to sponsor the Villarreal Club and Bermingham club, to enter the Spanish League and the Premier League in a strong way, and XTEP has shown a forward-looking brand communication concept and the brand communication characteristics of keeping pace with the times.

Just as a meaningful and meaningful slogan from this Shenzhen Universiade starts from here, as XTEP grows and grows stronger and stronger, its sports resources will become richer and richer. Its brand and sports will also become more densely packed, and the stage will become bigger and wider. This will inject infinite vitality and vitality into enterprises and brands, and promote XTEP's goal of moving forward to the first brand of the world fashion movement.