Four Ways To Get Your Publicity Right.

Promote

But they just don't buy your product.

Why don't they listen to you? Why don't customers do what you say? Understand that conversation and language are fleeting things.

The language we speak differs from the objects that exist around us.

The language we use in conversation is not object, language is invisible, and objects are occupied by physical space.

So this is the problem: we believe that what we say to our customers is always there.

But this is not the case. We overlook the fact that words can no longer exist from our mouths.

So we have to find ways to make the message we live in exist in the minds of consumers, employees and anyone who has dealings with your company.

This is also the reason for the success of those companies with strong short slogans.

They have created a simple and easy way to communicate.

FedEx spent the night letting people remember it, and Twitter used 140 words to keep it in mind.

These are very easy to remember information, but also very easy to convey ideas of information.

So your information dissemination must be so short and exquisite.

But this is not an easy task, because it is difficult to use several words to refine the concept of product and convey feelings.

Let's make you.

1. use the most basic language.

Don't think you are smarter than your customers.

Your goal is to let customers remember your products and services through communication.

If you show them in front of them that you are smarter than they are or use some professional terms to fool them, there is only one result: lose this customer.

Mint.com is a good example.

Finance was originally a relatively professional and sensitive thing, and Mint.com made the finance easy to understand, so Mint.com made itself an interesting tool for customer financing.

2. connect your information with physical objects.

Connect your information with physical objects.

Just like FedEx, it is associated with the very important things in our daily life pocket.

Try to create the same effect.

3. communicate with your customers.

Blogs, social media or activities are important ways for you to communicate with your customers, but sending mail to customers is like a cloud to a customer.

You can also use handwritten notes, which allows customers to feel your sincerity.

4. let your customers notice you in a special way.

Cooperate with your complementary brand or organize a charity activity that your client is very concerned about.