Zhou Pinjun, A Racquet Queen, Wants To Put The Internet Store On The Market.

open Shop How much can it earn? 1 million? 10 million? Or 100 million? This year's 29 year old Zhou pin is popular in Taiwan. She's not a popular idol. Instead, it's "Yahoo No.1!" popular seller No.1's "net shot Tian". Last year, the sales volume of women's clothing was up to NT $650 million. This year, we can expect 1 billion units, or even plan to go public. network Shops create a legendary saga of Internet sales.

Zhou pin is pretty and handsome. He is a model material. Because of Taiwan Economics No, after graduation, the general income of college students is only HK $10 thousand, so Zhou Ping has started selling her second hand shirts online for 04 years. She said with a laugh, "girls like to buy clothes and do not wear them for one or two times, so I sell them out." As a result, business is surprisingly good.

Initial examination of goods at shop opening

In this way, Xiao Wei opened a shop called "Tokyo clothes" and became the boss. At first, she didn't understand anything. She just went to the retail store to take a look at the goods, bought a number of clothes with the same price by bargaining, tried to lower the cost price, and then sold to Yahoo.

After that, she understood the way, and went directly to the wholesale point to pick up the goods. The bigger the business, the bigger the business became. She became a shop model, making a hard copy of the birth sign, and the girl always bought the same clothes she wore. But the problem is, there are a lot of people in the shop. Why does she only create a billion yuan business volume?

The secret is that she has a lot of business ideas and knows that a girl can buy a shirt on the Internet. If it costs a little more, it will be fifteen sixteen. She is worried that the goods will not do well, and she doesn't fit well, so the size of the clothes will not fit her. The main selling item is 53 yuan (199 HK dollars), which will not exceed 500 NT (about 135 HK dollars).

When it comes to business, Xiao Wei is very enthusiastic and says that he has a natural eye. Every time he picks up a jacket, he will know how to match his skirt or trousers. To maintain the popularity of online stores, she will have 3 shelves every week. There are 600 new shirts for Internet users to purchase and 3 stores to open each month. "Girls still like to shop, touch the material, look at the style, whether they fit or not, so that they will feel at ease."

Set up a market to attack Taobao

At present, the number of employees in Tokyo has increased to 350, which is one of the largest online shops in Taiwan. When it comes to profitability, Xiao Wei did not hesitate to say that business volume reached 650 million NT dollars (about HK $180 million) last year, and Maori was about 3% to 5%. In other words, she made a net profit of HK $9 million last year. It is expected that the next year's business will reach 1 billion NT dollars (about HK $278 million), that is, about 13 million 900 thousand yuan of profits will be "lost", and the market will be increased to 20 in 3 years.

Apart from Taiwan, Xiao Wei also set up shop in Taobao. Last year, it also had NT $10 million (about HK $2 million 690 thousand). As long as the money was made, she was interested in finding business opportunities: "as long as the buyer is willing to pay the postage, we will deliver it."

16 hours per investment day

There are gains and losses, and at the same time, they have their own clothing Kingdom, earning millions of HK dollars in the month. It is really enviable, but how much effort has been made behind them, I believe only Zhou pin Jun knows. She believes that the key to success in business is passion and persistence. As long as she puts in the design and dress matching work, even if she often works 16 hours a day, she is also very awake. The best place to spend her holiday with her husband is the office, because the shop has no time to close.

Zhou Pinjun set up shop when she was a university student, and needed cash flow to enter the goods. But as the business grew bigger and bigger, the working capital needed more and more. She was not rich in the two generation. Where did the money come from? She admitted that in 05 or 06 years, she needed money to expand her business and had mortgaged her house to the bank. Although she had risks, she was optimistic about the development prospects of the shop and decided to put all her eggs in one basket.

Taiwan's net sales have already reached a sizeable scale. Last year, its market sales amounted to NT $358 billion 300 million (about HK $100 billion 300 million). It is expected to reach 430 billion NT (about HK $120 billion 800 million) this year, increasing at 20% annually. According to the figures, 100 thousand clothes and 10 thousand cosmetics and skincare products can be sold each month.