Zhang Yaling: Lay Down The Success Of &Nbsp; Start A New Business.

For Zhang Yaling, he chose to start again at the age of 47.

Zhang Yaling believed that a person with ideals and aspirations wanted to achieve himself. He needed a lot of practical efforts. There is always a gap between two words, that is, "do".

She is a fashionable and elegant girl in the IT circle.

In 2003, she introduced the French ARCHOS handheld video player into China and gave it a very emotional name, MP4, which opened a new era of digital products in China.

When she was 47 years old, she put down her career in the years, and joined an unknown American enterprise, SONOS, to start her new career.

She is the managing director of the French ARCHOS Asia Limited by Share Ltd, and is currently Zhang Yaling, managing director of SONOS Asia.

Moved to start again

As early as ARCHOS was playing a big role in the Chinese market, SONOS's boss had noticed Zhang Yaling's elegant and capable Chinese woman.

A former French colleague who jumped from ARCHOS to SONOS told the founder of SONOS that if you want your product to enter China and open the market quickly, you must look for Zhang Yaling.

Thus, there is a story about the old beauty.

In 2008, the US market was deeply troubled by the financial crisis, and the Chinese market was a flourishing sight.

This triggered SONOS's attention to the Chinese market.

In order to achieve stable development in China, SONOS thinks Zhang Yaling is a very suitable "guide". Without her joining, SONOS would rather postpone entering China.

The wait is 3 years.

In 3 years, the founders of SONOS once contacted Zhang Yaling to introduce their companies, recommend their products and convey their ideas.

Even went into Zhang Yaling's office with products and installed a set of SONOS wireless audio equipment for her. She found a French song that Zhang Yaling liked but could not buy through the Internet.

In order to let Zhang Yaling understand the corporate culture, SONOS invites her to fly to the United States, feel the company culture and experience products.

"This is a company with dreams and humanity. Every employee is working together for the vision that the company can enter the Chinese market."

Zhang Yaling said that in the United States, many SONOS employees did not know her, but they kept calling her and sending Email. They said they would do their best to help her, and hoped that she could join the SONOS family.

This touched Zhang Yaling deeply.

Finally, in the spring of 2010, Zhang Yaling made a new choice in joining SONOS.

Zhang Yaling said that she chose SONOS, not only because it was the founder of wireless Hi-fi system, but also because of its advocacy of a free life concept. The idea of wireless enjoyment of "music" subverted the hardware constraints of traditional audio-visual products on the consumer audio-visual environment, giving the modern urban people a brand new way of life.

The company's product SONOS wireless Hi-Fi system, while integrating various resources in the industry, has created a new business cooperation mode and has led a new music situation.

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Constantly completing self pcendence

The sudden change of market environment and the future development trend of digital music market in emerging families are both opportunities and challenges for SONOS, a new high-tech company.

For her Asian leader Zhang Yaling, choosing to start a new career at the age of 47 and fight China's consumer electronics and IT industry is another challenge to her life and career.

Zhang Yaling said frankly that the courage to make such a choice is due to her self motivation.

Opportunities are not for nothing, but for those who are prepared.

Her persistence, her courage to experiment and her self motivation have made her brilliant today.

Zhang Yaling said: "seeing your efforts can affect and change many people's way of life, a sense of accomplishment."

At the same time, she believed that a person with ideals and aspirations wanted to achieve himself. He needed a lot of practical efforts. There is always a gap between two words, that is, "do".

"When we choose our goals in materialistic ideology, we must begin to work hard with practical actions and finally achieve the" pcendence "that makes our ideals shine into reality.

Zhang Yaling's every life choice also interprets a self pcendence.

Despite years of experience in international big companies, Zhang Yaling feels that it is not easy to start again.

"American companies are totally different from French companies in management," Zhang Yaling said. "French people tend to be more emotional and arbitrary, but American companies talk more about rules.

In the year when I joined SONOS, I felt the difference of the culture of different multinational companies and learned many new things.

The good operation of an enterprise is like a person's physiological system and every work link must be run perfectly so as to shape the perfect running organism.

In addition, if enterprises want to stand in the forest of economic development, they must have their own unique corporate culture.

The development of enterprises needs not only high technology talents, but also a harmonious atmosphere of development. Only by this way can enterprises have the ability of considerable development.

During the development of SONOS in the Asian region, Zhang Yaling attached great importance to the cultivation of talents and the shaping of corporate culture. The company has assembled a group of young talents who share the same dream of music and yearn for free life to change the way people enjoy "happiness". This makes the development of enterprises have unparalleled strength.

Promoting young people's creativity

Not long ago, the first "Youth Talent (global) summit" was jointly hosted by the young talent League, Thailand Young Entrepreneurs Association and the association of young entrepreneurs of the Chinese Federation of Indonesia. The summit was held in Beijing.

In his capacity as chairman of the League of young talents, Zhang Yaling put forward at the summit that the innovative ability of young talents in the new era is the core driving force for the development of all walks of life, and is also the key to the future development of the motherland.

Only when the young generation in the enterprise has a strong ability of innovation can enterprises develop the blue ocean market well and seize the opportunities for development.

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In Zhang Yaling's view, the most important innovation ability of enterprises is to explore new markets. Since the "Red Sea" is already a group of players, why not develop a blue ocean market belonging to the industry? The wireless Hi-Fi system produced by SONOS company is a typical representative of the blue ocean market. It has created a new digital music consumption mode, and has integrated many music service stores. Now it has formed a large-scale industrial chain, which has made great success in the European and American markets.

This shows that enterprises can only find their own market, improve their industrial chain integration capabilities, and also pay special attention to talents and encourage innovation, so as to make the development of enterprises remain viable.

At the same time, any enterprise, who wants to enhance prestige in the industry field, grasp the right to speak, and have the ability to control the industry rules, is the core of technological innovation.

Zhang Yaling said that technological innovation does not depend on the continuous development of advanced science and technology level, but rather relies on the sense of courage and creativity of every technician in the enterprise, and is not afraid of the courage of failure, the unremitting efforts and the ability to do real work.

Zhang Yaling said frankly that his intention to join the US SONOS company was a revolutionary change in the whole field of music listening.

SONOS wireless Hi-Fi system supports a variety of control methods. It has been popular in Europe and America for many years because of its simple and easy expansion, massive music resource tracks and high quality auditory feast.

Changing the way people listen to music is the initial vision of SONOS technology.

Zhang Yaling asked with a smile. When I brought MP4 into the Chinese market, people called me "the first person in China MP4". This time, I brought a new wireless SONOS Hi-Fi system with wireless enjoyment. I don't know why it will be called again.

Zhang Yaling trip

In 1985, Zhang Yaling graduated from the law department of China University of Political Science and Law, then went to law to study abroad.

In 1999, Zhang Yaling entered the ARCHOS (ARCHOS) Limited by Share Ltd in France, and returned to China in the following year. He formed the French ARCHOS Limited by Share Ltd Shenzhen representative office and served as the chief representative. In September 2003, he joined the high tech fair and released China's first MP4, bringing the ARCHOS brand to the Asian market.

In early 2005, he served as managing director of ARCHOS Asia Limited by Share Ltd.

In March 2010, Zhang Yaling joined the SONOS company in the United States as the managing director of the SONOS Asia.