Check The History Of The Commercial Struggle Of The "Post-80S" Women Rich

For a long time, people's understanding of the word "rich woman" often tends to be negative.

But recently, a few "post-80s"

Zuo Ying: "the actual controller of Zong Shen group"

Chongqing has almost monopolized the motorcycle business in the whole country.

In addition to Lifan motorcycle, there is a famous Zong Shen Motorcycle Group.

The group was founded and enlarged by Zun Zongshen in 1992.

Today, it has become a large enterprise that produces motorcycle, mini car engine and so on. It exports more than 1 billion yuan per year.

To our surprise, Zun Zongshen, who is only 58 years old this year, has begun planning to let her eldest daughter Zuo Ying take over the family business.

In September 8, 1982, Zuo Ying was born in Banan, Chongqing.

Busy parents

In the United States, Zuo Ying has been exposed.

Subsequently, Zun Zongshen began to train her daughter.

At 7:30 every morning, he wakes her up and starts to work after dinner.

During the day, he would "patrol" what his daughter was doing.

Because he thought: "the current returnees, the survival rate is too low."

Under his father's strict training, Zuoying gradually accepted "my father set up my stage to sing a play" and said, "obey all the arrangements of my father".

For "rich two generation" is mostly "gnawing the old people", Zuo Ying said: "the stage of your parents, what play you want to play and how many tickets you can sell is entirely your own skill."

With the promotion of Zuo Ying, the Zong Shen group slowly went out of the country and began to move towards the goal of an international large company.

And Zuo Ying soon became a truly wealthy woman.

In 2007, the market value of the stock held by Zong Shen group amounted to more than 800 million yuan, which was 200 million more than that of her parents.

In many media view, she is already "the actual controller of Zong Shen group".

In 2008, Zuo Ying, 26, entered the marriage hall.

It was reported that only one wedding invitation was made, and she spent millions of dollars.

Perhaps it was dissatisfaction with her daughter's extravagance. In 2009, Zun Zongshen suddenly withdrew most of her company's equity and wanted to cool her down.

To this, Zuoying said the same thing: "father's arrangement, I obey."

Zun Zongshen said: "she is very young, I can not judge her investment and business ability, so (let her) go through some training is good."

Yang Huiyan: at the age of 26, he became the richest man in China.

The Biguiyuan group, headquartered in Foshan, Guangdong, is a real estate company founded by Yang Guoqiang, chairman of its board of directors in 1992.

Before the outbreak of the financial crisis, the group used nearly 200 billion yuan of total assets to become an aircraft carrier in China's real estate sector.

And the aircraft carrier is also a "post-80s" woman, Yang Huiyan.

Yang Huiyan is the second of Yang Guoqiang's 3 daughters. He was born in Shunde, Guangdong in 1981.

All her childhood days were spent in her country's Biguiyuan school.

Her early neighbors recalled: "Yang Huiyan is very sensible and lovely, just an ordinary little girl."

At that time, everyone called her "Doudou".

Doudou loves to laugh and is always cheerful except for seeing his father.

The 3 daughters grew up from small to large. Yang Guoqiang was very strict with them, especially for Yang Huiyan.

In order to improve her English listening and speaking abilities, Yang Guoqiang specially invited a foreign female student of her age to share the same residence with her.

When Yang Huiyan was thirteen or four years old, her father took her to attend the board meeting.

This is the "child care classic" he learned from Li Jiacheng, the Chinese richest man.

In 2001, Yang Huiyan, who completed all his studies at Biguiyuan school, went to Ohio State University.

In the 4 years in the United States, almost no one knows that she is the daughter of a Chinese real estate tycoon.

After graduating from college in 2005, she took the team of American consultants to "fly down" country garden, and took over the business when her father went to America for treatment.

Since then, she has led the development of a series of more distinctive real estate projects, and the design also has an international demeanor.

In 2007, Yang Huiyan was named "the richest person in China" by us Forbes magazine for more than 100 billion yuan in personal assets.

At that time, she was only 26 years old.

But the young richest man is now experiencing an unprecedented crisis.

After the government promulgated the "two regulation" policy, almost all real estate enterprises were affected, and the country garden was no exception - assets shrank by 9 billion yuan, while Yang Huiyan's personal assets had shrunk by 400% compared with before the financial crisis.

In addition, in recent two years, the cooperation between Biguiyuan and Merrill Lynch bank failed, and received complaints about the quality of the buildings.

The shoulders of Yang Huiyan, 29, are weighing heavily on his shoulders.

Even so, she still loves to laugh.

Everyone familiar with her said, "she is the kind of person who does not cry when the sky falls down."

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A group of girls "business"

Few people have noticed that there are many "post-80s" such as Zuo Ying and Yang Huiyan.

Global magazine has reported this year to Fu Guangming, chairman of Fujian San Nong group (see the ninth issue in 2010, Fu Guangming, raising chickens for 7 billion).

The company, founded in 1983, is now the most modern joint food processing giant in China.

According to reporters, at present, 56 year old Fu Guangming is carefully cultivating daughter Fu Fenfang, intends to let her take over as early as possible.

"My daughter has been very good and excellent since childhood. I never force her. She can always learn consciously."

Speaking of her daughter, Fu Guangming only praised and encouraged.

Fu Fenfang, who was born in 1980, has witnessed the difficulty of starting his own business.

In 1983, Fu Guangming abandoned the iron rice bowl of state organs and built his first chicken farm.

It then became the main place for Fu Fenfang to play.

When her daughter was 19 years old at college, Fu Guangming hoped that she could learn the major of agricultural management so that she could take over in the future.

Therefore, Fu fragrant Fang reported all were agricultural universities.

Finally, she was admitted to the agricultural management specialty of Fujian Agriculture And Forestry University.

According to her classmates, "Fu Fenfang is lively and cheerful, with excellent results and a wide range of social contacts.

Everyone liked her very much.

During his studies, Fu Fenfang liked English and student union work best.

In addition, she also participated in many design and production competitions, and won many prizes.

In 2003, Fu Fenfang, who was still in senior year, accepted an arduous task arranged by his father as the main person in charge of the construction of the Holiday Inn.

She took part in certification and design, and finally completed the task successfully.

Seeing her daughter being so capable, Fu Guangming immediately asked her to be vice chairman of the company.

That year, Fu Fenfang was only 23 years old.

Subsequently, she vigorously pursued large-scale operation.

In Fujian, the famous "beautiful music" fast food chain store was created by Fu Fenfang.

Last year, Fu Fenfang's personal assets reached 912 million yuan as the 3 new shares of Shennong group went public.

Unlike Fu Guangming, Shi Yuzhu, the chairman of the giant group of online game companies, is secretly cultivating his daughter Shi Jing.

The girl, also born in the 80s of the last century, has been low-key and mysterious. Almost no one has seen her picture.

According to people who have contacted Shi Jing, she is easy-going and beautiful, and is currently studying in Singapore.

Shi Yuzhu told global magazine reporters that he would pick a successor from the management team of the giant group.

However, last year's "Hu Runnv rich list" uncovered his "bottom" - Shi Jing's assets held by giant group amounted to 1 billion 500 million yuan.

In this way, she is likely to become Shi Yuzhu's successor.

Liu Yonghao, chairman of the new hope group, is not inferior to Shi Yuzhu for the protection of his daughter Liu Chang.

Born in 1980, Liu Chang went to the United States to study when he was 16 years old. He returned home with MBA degree in 2002 and became a capable officer of his father.

But her father told her at the beginning of her return: "in 10 years, you are not allowed to appear in front of the media!" but her father gave her enough opportunity to show her talents.

Liu Chang, who specializes in capital operation, returned to China shortly after he returned home, and indirectly held shares in Minsheng Bank and new hope group.

It was not long before she was put on the job by her father and became the chairman of a company under the new hope group.

A research institution in Shanghai once planned to include Liu Chang in the list of the ten largest female rich list in the mainland. But Liu Yonghao said: "Liu Chang lacks experience and needs to exercise and study. Whether she can take over the business and see her ability in the future".

Now, under the patronage of his father, Liu Chang continues to work hard in the business circle to enrich his experience.

The time is up, but the difficulties are there.

Data show that 80% of the enterprises in the United States are family businesses, of which more than 50% are already or will be controlled by women.

The rise of "post-80s" women in China's private sector has shown to some extent that China is on a similar path.

Why do "post-80s" women become a new force in the Chinese business community? Experts point out that this is because after the 80s of last century, influenced by the family planning policy, many Chinese families had only one female offspring.

In order to continue the blood of family businesses, parents had to cultivate them when they were very young.

Nowadays, they have grown up and have arrived at the time of succession.

At the same time, due to the deliberate cultivation of their parents, they now have the basic characteristics of taking over family businesses.

However, it is not easy for the "post-80s" women to succeed in taking over the family business.

The famous international family business research expert, Dr. patzas, said: "whether the successors can successfully complete the pfer of power requires the correct understanding of their parents, giving them an adequate buffer period or pitional period, and gradually training their influence, command, decision-making, learning ability, execution and foresight, based on the characteristics of women, to finally prove their value to the family."

Then, what influence does the "Post 80" women take on the family business? There is an analysis that they may bring 3 kinds of good changes for the enterprise: first, the characteristic character of women makes them more inclined to carry out collectivism in the enterprise rather than autocratic guidance; second, they pay more attention to the honor of the company and the team, not the self value; third, they are mostly "returnees", so they are more inclined to carry out "market management" rather than "humanized management".

But so far, no one is sure that the "Post 80" women can be a good business leader.

Enterprise handover is not only a heritage of wealth, but also a pfer of management control.

From this perspective, they will face three difficult problems: first, cultural barriers.

The traditional Chinese concept of "better men than women" will lead them to more tests in leading enterprises to develop and manage enterprises.

Two, most of them have a completely different educational background and growing environment with their parents. They are likely to conflict with their parents in terms of business philosophy.

The development and growth of family businesses often require the integration of the two generation's business philosophy.

The three is the role conflict of women themselves.

Influenced by Chinese traditional culture, most of the "post-80s" women also value family as their parents do.

But after controlling family businesses, they should be good owners and wives and mothers.

This is bound to cause them a lot of trouble.

The phrase "women can hold up half the sky" is actually a more arduous journey for the "post-80s" women who are ready to run family businesses.