Song Aijie, The 60 Year Old Boss: Two Ventures And Hundreds Of Millions Of Enterprises

At the age of 50, she started her own business from a small bakery with only 20 square meters. After 5 years, she founded "Niu Niu".

At the age of 60, she went to higher education institution and received the "master of business administration" from Tsinghua University. Because she was over the age of Professor, she was regarded as the image ambassador of the president's seminar.

At the age of 65, the "Niu Niu" Western pie chain store has developed to nearly 100, with an annual output value of over 100 million yuan, but

At the age of 70, she walked into World Expo with "long Zhong" brand Xiangfan cabbage.

"There are three kinds of pickled vegetables in the world: Korean pickles, sour cucumber and Chinese pickled mustard tuber.

I hope to rewrite this history one day, so that "long Zhong" brand "turnip" will become the fourth pickle in the world.

Hubei Niu Niu Food Co., Ltd.

Bread makes a big brand.

Song Aijie has always been a hardworking and restless man.

In the late 50s of last century, Song Aijie worked in the former Xiangyang native produce company, and pferred to the East Tianjin area as a tobacco technology instructor.

This is a very difficult job for a male colleague.

Throughout the year, in the wind and rain, every morning and evening, every day rushing around in the hills and fields.

More than 40 female colleagues who worked together have been removed.

Only Song Aijie chose to stick to it and worked for 13 years.

Ten years of cold winter, ten ice cream, a Chaoyang spring do not know.

During the period of hard work, Song Aijie rarely mentioned to others.

But in Song Aijie's view, it is this "hardship years" that builds the foundation for success in the future.

In 1992, a long bow to work in the field, resulting in lumbar spondylolisthesis, Song Aijie had to withdraw from his favorite position.

At that time, she was over 50 years old.

After a short and steady retirement life, Song Aijie started the idea of starting a business: "more than 30 years of busy habit, stop, but not adapt.

The water rafting is so stable that it is a pity to spend the rest of our lives.

By chance, she learned that there was a small bakery near the people's Square in Xiangfan to prepare for the pfer.

After joining the family together with his wife, Song Aijie resolutely took over the 20 square meter bakery.

Together with the name "Hongkong and Macao bread", there is a noodle maker, a frying machine and an oven.

"Going out of this step is emotionally an impulse to be unsatisfied with the present situation, but also to prove the value of individual struggle."

Song Aijie said.

At the beginning of the business, raw materials procurement, production, sales and distribution must be handled by Song Aijie who has never been involved in bread management.

No bread, please leave a technician to help the former owner for three months.

In order to make the taste of bread closer to the needs of the public, Song Aijie, while operating, visited the famous bakery shops in Shanghai, Guangzhou, Wuhan and other places. She asked for advice and studied skills, and returned to Xiangfan's local diet habits and tastes.

She has to taste the new varieties developed over and over again.

Bread is fresh, and bread sold on that day must be made on that day.

During that time, Song Aijie got up at two or three a.m. every day, stepped up the production of bread, and then sold the bread to dozens of retail outlets before he went to school and workers went to work.

"Sometimes I simply peddle tricycles with my wife and peddle along the streets and alleys.

From the retired employees of state-owned enterprises to self-employed persons, the sense of superiority is gone. At first, they meet with acquaintances and feel embarrassed.

Fortunately, more than ten new varieties have been sold very well.

The hottest fried bags are in short supply every day.

For a time, people queued up to buy fried bags and become a unique scenery of Xiangfan people's Square.

Chain development into billions of enterprises

Under the careful management of the small bakery, Song Aijie's business is booming.

A year later, the bakery developed to two countries, and began to embark on the way of chain development.

More than three years later, the bakery in Hong Kong and Macao was famous among the people of Xiangfan.

Song Aijie began to consider the new road of development.

In 1995, Song Aijie officially registered "Niu Niu" trademark.

"Niu Niu", the English name "NewNew", is brand new. "People should have new ideas, new ideas, and constant pursuit. Do not sit on the merits."

Song Aijie thought.

In 1996, Song Aijie registered Xiangfan Niu Niu Food limited liability company in the industrial and commercial department, and registered Niu Niu brand at the national trademark office.

At this time, she put the accumulated 380 thousand yuan into the renovation and renovation of the store, expanded the total area of the people's Square to more than 150 square meters, and set up a fast food business.

This is also the first upscale fast-food restaurant in Xiangfan, which has become a regular place for young people to gather, relax and love.

One day in April 1997, just as Song Aijie was about to throw off his arms and make a big fight, a demolition order fell from the sky: the people's Square needed to be rebuilt, and the "Plaza Shop" was ordered to move within a month.

Strong Song Aijie sleepless sleepless: deadline for a month to move.

More than 5 years of hard work and 380 thousand yuan investment will soon come to nothing.

This is not the case. What do more than 30 employees in the store do? They are mostly laid-off workers. If the shop is closed, how do they live? {page_break}

For three nights in a row, she waited at the mayor's door, with tears in her arms.

At last, the mayor was moved by the old man.

In the past month, in order to find the right store and redecorate his business, song AI Jie was walking around the street, buying decoration materials, and being hospitalized for overwork and heart disease.

In June 18, 1997, the new "Niu Niu" main store was officially opened.

On the day of opening up, song AI Jie stood in the corner, watching the customers coming in, feeling mixed.

Later, she also introduced the bread production line and the moon cake production line. The output value of the cake has been doubled by 3 times, and the company has entered a rapid development track.

In 2002, she established a baking production base and established a branch in Haikou. In 2003, she opened branches in Shashi and Shiyan, and opened a branch in Suizhou and Nanyang in 2005.

Today, Song Aijie owns his Niu Niu Industrial Park. The company has become a leading agricultural enterprise in Xiangfan. Niu Niu has become a famous trademark in Hubei province. The store has developed to more than 90; the company has expanded from the past baking and catering industry to 8 industries, such as Ding Shun industry, etc. the product has derived 6 categories, 12 series and more than 500 varieties, and the annual sales volume is over 100 million yuan.

60 years old for MBA

In 2002, Song Aijie, 60, made an astonishing decision to study for master of business administration at Tsinghua University.

She said to her wife, "I think it's economical to spend money on knowledge.

If enterprises want to develop, they must pay attention to learning and management.

A year later, she passed the thesis reply of "master of Business Administration of Tsinghua University" successfully.

Song Aijie, who took the * *, did not stop there.

Song Aijie has sons and daughters, son Liu Yong and daughter Liu Li.

Under her words and deeds, they quit their well paid jobs one after another and became the mother's right arm.

In 2008, Song Aijie took his sons and daughters together to study the "international business management master's training course".

Because she was the oldest student in the class because she was over the age of teaching, she became the "image ambassador" of the seminar.

There are classmates in the classroom who laugh at each other: how do you call your mother and child in the same class? What do you call Song Aijie?

So successful, and at such an age, why do we continue to pursue the training course of president of the International Master of business administration after obtaining the MBA degree? Is it fashionable, or is there much money to spend? Unknown friends, ask more than once.

Song Aijie said that his learning is not dispensable, nor is it to get gilded, but to develop the needs of enterprises.

As a chairman of the board, if we have advanced management concepts, we will play an irreplaceable role in attracting senior talents and enhancing corporate recognition, and ultimately conducive to the company's participation in market competition. At the same time, it is also an example for young people and future generations to set up lifelong learning.

Two times to start with cabbage

Over the past ten years, Song Aijie has absorbed more than 1000 laid-off workers and actively participated in various disaster relief and aid activities.

Song Aijie donated about 2000000 yuan to help the students to cure diseases and to help the poor.

She has also been awarded the title of "38 red flag holders", "national outstanding female entrepreneurs" and "ten great love figures in Xiangfan".

In the eyes of others, Song Aijie has everything: wealth, fame, status and honor.

But there is never the word "satisfaction" in her life dictionary.

In 2006, Song Aijie planned to start his second venture.

"The bigger the company is, the more social responsibility it is.

After all, the power of one's own is limited. How to benefit more people in the best possible way is nothing more than giving people fishing.

Song Aijie said, "teach people to fish" is to drive farmers to grow turnips.

The turnip is a special product of Xiangfan's long history. Almost every household in Xiangfan near the countryside will grow and pickle.

She believes that if we can achieve output value of 3-5 billion in the next 3-5 years, we can steadily increase tens of thousand yuan per mu for thousands of farmers.

Xiangfan grows turnips in the Dongjin area where Song Aijie once worked.

In 2005, Song Aijie hired local farmers in Dongjin and planted hundreds of acres of turnips.

The only harsh requirement for farmers is that organic fertilizer must be applied throughout the growth period of turnips, and no farmers should be sprayed.

Because the head vegetables grown in fertilizer are fast growing and high in output, but they are not tasty.

The losses suffered by farmers are directly subsidized by Song Aijie.

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Xiangfan cabbages are famous, but the traditional pickling technology is "100 years brine, three pickled, five halogen and six sun". The problem of salinity is too large and crispness is not enough.

Because of the above reasons, in today's advocating healthy diet, Xiangfan cabbages can still stick to their bare feet.

The first order of green organic turnip was finally harvested.

Song Aijie invited experts and professors on the basis of traditional salting technology, using a new formula, changing the shortcomings of the traditional Chinese cabbage, which is too salty and fragile, and developed new flavors such as spicy, fresh, spicy, spicy, and so on, and designed a brand new high-grade packaging.

After everything was ready, Song Aijie announced her two business plan.

However, some of their children could not understand it: "Niu Niu" has been focusing on baking industry since its beginning, and is in the stage of prosperity. At this time, the industry of soy sauce has a large span from the perspective of business operation.

Moreover, there are already more than 50 enterprises in Xiangfan where the processing of turnip is processed.

Finally, his wife Liu Shigui played a key role.

He said to his son and daughter, "your mother will concentrate on everything. I believe you can't stop her if she can't do anything.

Besides, this is a cause that benefits the people. "

Finally, the sons and daughters voted in succession.

Fourth of the world's pickles.

In 2007, "Niu Niu food" purchased the original Xiangfan sauce factory and Xiangyang County sauce factory at the price of about 2000000 yuan, and set up Xiangfan Ding Shun Industrial Co., Ltd.

Since the two sauce factories have been bankrupt for many years, the 2 million takeover is almost the two old brand names of "long Zhong" brand and "He Tongchang".

From then on, Song Aijie's desk often filled with all kinds of "pickles" that she collected from different parts of the country, which was covered with handwritten labels.

And she also developed the habit of going to the "long Zhong" brand of cabbage, wherever she went and what kind of meetings she attended.

In March 2007, Song Aijie went to Beijing to take part in the annual meeting of the China Women Entrepreneurs Association and the recognition ceremony of outstanding female entrepreneurs.

At the meeting, she sent everyone a package of ready to eat turnips and talked about their turnip industry.

Female entrepreneurs from all over the country applauded the "old lady selling cabbage".

In September 2008, at the recommendation of the new moon festival of Niu Niu Mid Autumn Festival, the "long Zhong brand" cabbages produced by the new technology first appeared.

Subsequently, the company began to collect relevant opinions and improve it repeatedly.

After receiving a satisfactory feedback after a trial sale, the "long Zhong brand" turnip began to scale on the market and the sales momentum was strong.

Not only did they enter WAL-MART's purchasing system, but also boarded civil aviation flights and trains, and orders from big cities such as Shanghai, Wuhan, Nanjing and Shenzhen came one after another.

In May 2010, World Expo, which attracted worldwide attention, was held in Shanghai.

"Long Zhong brand" cabbages, because of their unique taste and nitrite content, are only 1/20 of the national standard, and have not detected the content of preservatives. They are the only salted agricultural products displayed and sold in the World Trade Center Association through strict examination.

These are the "expedition" of Shanghai, which is Song Aijie himself.

Hale and hearty, now almost every 3-5 days, he will go to World Expo in person. He will introduce more vegetables to more people.

With the untiring efforts of Song Aijie, the "long Zhong brand" cabbage also won the opportunity to enter the world trade center dining center: pickled cabbage heads were cut into silk and chips, and sent to the kitchen of the kitchen as a garnish.

At the most prominent exhibition hall near the World Trade Center Pavilion of Expo Park, the wooden plates and wooden chopsticks and other handicrafts were added to the exhibition booth. The "Zhong Zhong" brand of Chinese essential gift card, which is playing the Chinese element card, is attracting the attention of domestic and foreign tourists.

Song Aijie said with confidence: "at present, there are three kinds of pickled vegetables in the world, Korean pickles, Russian sour cucumber and our Fuling pickled mustard tuber. I hope to rewrite this history one day, and let the" long Zhong brand "turnips become the fourth largest pickles in the world.