Cosmetics Queen Jin Yuxi: Forever Young Fashion Godmother

Introduction of Daren

In China, she is a household name.

In the past 20 years, she has made great contributions to the cultural exchanges between the East and the west after the reform and opening up.

She is the first to realize "let the world know China and let China understand the world".

In 1978, she began producing weekly TV series "watching the Orient", becoming the first TV reporter to connect the East and the West. In 1984, she was invited to make programs all over the world, and for the first time appeared on the screen of CCTV, which was produced and hosted by Americans. In 1992, she founded Jin Yu Xi Cosmetics Co., Ltd. to create cosmetics specially designed for Asian women. In 2000, she wrote a beauty guide and many etiquette bestsellers; in 2011, she became the president of Miss Universe China.

Yes, she is a world famous TV host and producer. She is queen of the cosmetics kingdom. She is a best seller writer. She is also a charitable activist. This is Jin Yuxi, who lets the Chinese open their horizons to see the world, teach the Chinese people what is graceful and what is beautiful.

In those days, a friend told Jin Yongnian, Jin Yuxi's father, "Yuesai is great. 1 billion people like Yuesai and love her."

Because Jin Yu Xi has influenced the Chinese in an era, she is called the fashionable female hero. She uses foreign fashion ideas to civilize China, and is the contemporary Chinese godmother.

To this day, a lot of Chinese people clearly remember her screen image, the invariable "flower heads", the smiling faces, the iconic red coat, the red lips, and the Mandarin with strong Hongkong flavor: "Hello, I am Jin Yuxi!" now, Jin Yuxi has cut her hair short, but the forever young and beautiful face and confident and graceful manners have never changed.

She still liked red, a low blouse, a brick red silk dress, which made her skin more white, smooth face and delicate makeup, which made people forget her real age.

She did not change, but this time, she has a new identity -- Miss Universe China.

Let the world see China's beauty

There are reports in English websites that Yuesai has raised China's aesthetic standards to the world level through the six months' activities of Miss Universe China.

Jin Yuxi is obviously very excited about this: "in fact, the beauty of beauty is not only beautiful, but also the beauty of women, and also the image of a country.

At present, China's beauty pageant is not professional enough, and its performance in international beauty contest is poor. I want to change this situation.

It is hoped that these girls will be able to win awards through serious and professional training.

I want the world to see the beauty from China.

In fact, Miss Yu, as the president of Miss Universe China, has long been indissoluble with the beauty contest. When she was a university student in the United States, she won the title of "Chinese Narcissus Princess".

Now, Miss pageant used to use herself.

She thinks so, and is doing it with her own actions.

Luo Zilin, Miss Universe of new China, said in an interview that if she went to a desert island, she would like to bring Yuesai books, because she hoped that no matter where she went, she would never forget how to be a lady.

Luo Zilin, who was so self abased because he was too tall, regain confidence in his modeling career, and let her have a deeper understanding of beauty through this beauty contest.

"According to previous standards, I will never be able to participate in beauty contest because I have neither fair skin nor small mouth.

So I decided to take part in the competition in a month.

But during the three weeks' rigorous training, I learned a lot of skills and built up confidence.

I hope you will pay attention to me on the stage, and I have really done it.

Luo Zilin said that the confidence of Jin Yu Xi's elegant manners and gestures brought her a very deep influence.

When it comes to Luo Zilin, Jin Yuxi can't hide her affection for her. "Unlike most Chinese people with short legs and legs, Luo Zilin's body is like a foreigner. Her legs are long and she is the prettier girl."

And only a special girl can dominate the whole stage.

She thought that Luo Zilin's condition and experience made her have a very strong stage advantage, and her modest character and hard attitude also made her grow up quickly and stand out.

"This is a comprehensive quality competition.

Luo Zilin has always been the most powerful competitor in other contestants, but she also has the most harmonious relationship with everyone. This shows that she has a natural affinity, tolerance and love, which are all beyond her.

At present, there are still some shortcomings in her language and Q & a session, but I believe she will get better through her own efforts and deep training in New York in the coming month.

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Jin Yuxi said that participating in the beauty contest itself will be of great help to the future of every girl.

"Your life is determined by you, and now you are given such a platform that you can play it as you please.

Luo Zilin used to be a model, but her fate changed overnight.

If she performs well, she can win honour for her motherland and get the top five of Miss Universe. That is the record.

This is a very honorable thing.

So I want to make her good -- from clothes to makeup. I hope the whole world will know that this is China.

We will do our best to help her, and hope that she will win honour for the country! Come on! "Jin Yuxi nodded as she spoke to Rosaline.

Tailored cosmetics for Asian women

Before the interview, the reporter asked Jin Yuxi, who was born before and after 1990, that many of them had blurred the impression of Jin Yuxi, but everyone knows Yuesai cosmetics.

After hearing the story, Jin Yuxi's face was not lost, but he was very happy.

Because what she cares about is not her personal fame, but what she striving for is meaningful.

"I use Yuesai cosmetics, I think my age is very good, but some people say that Yuesai is the cosmetics used by mothers, and I do not agree with them."

Jin Yuxi told reporters that in 2004, Yuesai was classified into the mass cosmetics team by L'OREAL group, with its popularity in China and its sales reputation of more than 800 outlets in 95%.

But in early 2006, Yuesai had been pferred to the high-end cosmetics department of the group, with the famous brands such as Lancome and Shu Village.

Today, Yuesai products have a large number of young fans.

The international model Rhododendron has endorsed Yuesai brand since 2007, and has become a loyal fan of Yuesai's products such as Yuesai's vitality, whitening and whitening essence, and professional eye boxes.

Through the endorsement of cuckoo, Yuesai is more familiar with the idea of customizing products for Chinese women.

It seems that the support of star fans is not enough.

Now, Yuesai cosmetics is helping more beautiful girls become "stars".

"We all use Yuesai cosmetics from Miss Universe. You see, this is her own make-up. Isn't she beautiful?" Jin Yuxi said. When the first ladies entered the training camp, the first hall was to learn how to make up their own make-up. After 8 days, they did not need to be alone with the makeup artist.

"Rosai Lin will represent China on the international stage of Miss Universe. Her makeup must be very decent.

Many Western cosmetics do not blend well with the complexion and contour of Asian people, but Yuesai's products are specially designed for Asians, especially Chinese, and can help her solve various problems.

This is what I always wanted to do - to make every girl beautiful.

If Luo Zilin can shine brilliance on the world stage, it is my pride and the pride of Yuesai cosmetics. "

Jin Yuxi proudly told reporters that next year Yuesai cosmetics will usher in 20th anniversary.

"Amazing, and we will do better."

After that, she smiled gracefully.

Spread good and beautiful to the four sides

Now, as vice president, Jin Yuxi is responsible for the operation of Yuesai brand, which is much easier than the high tension and busy state of the former president.

She felt very happy about it because she had many equally important things to do.

On the night of the finals of the Miss Universe Hua Bin competition, Jin Yuxi was also officially appointed as the ambassador of the China Song Qingling foundation and China US fund.

"I care about children and mothers, and I want to help them.

There are many places in China that are very poor, and some places do not even allow pregnant women to produce in their own houses. Therefore, the dirty and harsh production environment increases the mortality rate of pregnant women and newborns.

We have a project called "mother and child safety". At present, we have raised more than 6000 yuan, which has funded 170 medical institutions throughout the country, donated 81 ambulances, and valued more than 17 million yuan in medical equipment and medicines, making efforts for the safety of mothers and the health of newly born children.

Jin Yuxi believes that philanthropy is very meaningful.

"I grew up in America and started charity since I was little.

We feel that this is part of life.

In China, people feel that this is a very new and fashionable thing. It is a great event to do a bit of charity.

In fact, if you treat others well, it is a way of charity. You don't have to attend a kind of dinner. "

Jin Yuxi said Miss Universe is not the whole focus of her career.

"This will be one of them.

But this will involve a lot of activities, including charitable activities, Yuesai cosmetics and everything I like. "

It is clear to us that spreading love and beauty to the four corners is what she most wants to do.

With such an idea, the Chinese fashion godmother will never grow old.

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Q&A

Q: what are your reasons for pursuing beauty?

A: My Fashion teacher is my mother.

My mother is not a model, but she is always dressed up and dressed.

She just wears a little lipstick and wears a pair of simple earrings, which is beautiful.

Q: which cosmetic do you think is the most important for girls?

A: lipstick! Ha ha.

Like I do today, with a little mascara and a lipstick, you will be different.

Q: what is the most beautiful fashion item in your mind?

A: you can only choose the same. It's too difficult to choose.

I like clothes and jewelry.

I love everything beautiful.

Q: which designer do you like best?

A: Unfortunately, he has passed away.

His name is Ferre (GianfrancoFerre). I like him very much. There are many clothes in my wardrobe.

Those clothes are very wired, like buildings.

Of course, even some unnamed designers will have good designs.

A good brand represents his design, but it doesn't mean everything you like.

If you know how to pick things, you can buy good clothes wherever you go.

Q: what other ways do you think express beauty?

A: inner beauty, such as charity and environmental protection.

I don't need bottled water at home, which produces too many plastic bottles.

We also use acidic water to clean and avoid using too many chemicals.

We hope to make environmental protection better in our own life.

In addition, wearing a piece of clothing for 10 years is also an environmental protection.

If you take good care of your clothes, you can wear them for a long time.

So I will never "mess with my clothes".

I have some evening gowns for years. I have a dress for 20 years.

But these are all right, because some of them are masters' works, and they will not be out of date.

It can be worn now.