Jiayuan Gong Haiyan: Tears Of Sweat "Bubble Out" The Most Rich Hong Niang

Interpretation of marriage net

Jiayuan, Lily net, and treasure net are the 3 largest companies in the world, and now occupy 70 of the market share of domestic marriage websites. At present, the users of shijiayuan are 40 million, Lily's users are 30 million, and the establishment of Jiyu net is the earliest. It has been spanformed into a marriage and love network by the later stage of making friends network. At present, the number of users has reached 26 million. The 3 Marriage websites have already landed on Nasdaq, and the other two companies have also gained venture capital. In the era of capital boom, the possibility of listing will not be ruled out. Gong Haiyan said: "China is in the process of urbanization. Many people have entered a modern metropolis from rural areas or small towns through higher education and talent flow. In this kind of environment, there is no parents or relatives to open up objects for them, and colleagues are not willing to ask other people's private affairs because of competition. This makes marriage and marriage websites have a lot of market space. In the current special social spanformation period in China, just after the emergence of a special group after 80, the traditional view of marriage has been tested. Being called the fifth wave of single tide, more and more single men and women are seeking their love in the most popular way in this era. The amount of users of the 3 websites represents the specific needs of a generation. In the face of intense spiritual needs, they often have to spy but dare not to touch. Finding the original authenticity through the Internet is just a matter of helplessness.

According to the traffic statistics of Alexa, Jiayuan website is next only to the world's largest dating site Match.com. "Venture capital always wants you to serve the people paid, to get the return, so in the realization of social benefits, but also have economic benefits, this is my goal." Gong Haiyan said.

But how to effectively reflect the service characteristics of the website and really achieve profitability is a difficult problem faced by all the domestic dating websites at this stage.

Match.com2006, the world's largest dating network, has a revenue of over 2 billion yuan, of which a large proportion comes from the collection of membership fees. At home, because of the habit of free Internet users, almost all dating websites including Jiayuan, which are free of charge for Internet users, have been looking for a reasonable and effective profit model.

In this case, Gong Haiyan began to establish an independent wedding website, using the huge resources of the 6 million 860 thousand members to develop downstream businesses, and develop more value-added charges. In addition to its website, shijiayuan also developed mobile partners such as NOKIA and palm.

Waiting for Chinese people to get used to online marriage and love services will be a long process. Before that, there is still a hard way to go.

People are more accustomed to calling her net name Xiao Long nun. This person and Jin Yong's face are beautiful, refined and refined, and Yang Guo has no connection with the little dragon girl who is deeply in love with life and death.

She is an entrepreneur, and she personally founded the biggest marriage and marriage network in China, Jiayuan. In May of this year, after her successful landing on the US NASDAQ in the century, her personal value jumped to 70 million dollars and was called China's richest matchmaker.

She is a messenger of love and a career related to love. Every year, thousands of single men and women meet and love each other through her website, and even enter the hall of marriage. She was born in an ordinary way, but never bowed to adversity and wrote her own happy life with her sincerity in this world. {page_break}

But drop out of school and become a migrant worker.

Gong Haiyan was born in a small mountain village in Hunan. Her family was not rich. She would earn her tuition by selling ice lollies during the holidays. This experience made her quiet much more than her children of the same age, but her childhood lost her innocence and freedom. An ice lolly was almost all her sustenance at that time, and almost changed her trajectory.

At the end of junior high school, which was about to enter high school, Gong Haiyan had an accident on the way to sell ice lollies. Her leg broke and her face broke. After Gong Haiyan's injury, the first thing she thought of was whether she could read. She liked reading and longing for school days. At that time, when dad was alone at home, her mother took care of her in the school, and the family owed 3000 yuan for her medical expenses. She felt very guilty about being sensible. She had been self reproach why she insisted on doing this kind of insistence. In order to reduce the burden on her parents, she made a decision. She wanted to leave her beloved campus and go home to do business.

In this way, she persuaded her family and borrowed 3000 yuan from her father's help to start a grocery store. Some of the student supplies were run by her students. They relied on their hard work and hard work. They paid off all the foreign debts in less than a year, and they also made 3000 yuan. She remembered her only feeling at that time.

In the middle of 90s, when the whole country was working in the south, mother told her that a girl should go out and make a lot of trouble. In this way, she followed the trend with his youth and dreams to Zhuhai. Soon she found a job and worked as a workshop operator in a Japanese enterprise. During that time, she won many prizes in the skills competition held by the factory. She said that she was such a stubborn character that she would do the best if she wanted to do it, or she simply wouldn't do it. She won a prize in a composition competition held in the factory, and from the operator to a newspaper editor who could not be expected. In the experience of working, Gong Haiyan felt regret for dropping out of school at all times. Although she had won the recognition of factory leaders at that time, she had made some achievements in her work. However, the city of Zhuhai is much more beautiful than her own gully. It is more complex and she feels so small in her own world. She wanted to rush out to win another world, but she didn't have that power. She often missed the campus that she had hoped for. Every time she didn't want to hear that her former classmates were admitted to the University, she thought that at the beginning, others had not done well on their own, and how they could work on the exam, so I had to work here, and what they were the lucky ones, and I really wanted to be a migrant girl. A seed slowly took root in her heart. She made a decision that seemed absurd to many people. She wanted to go back to the campus and start reading again. She wanted to change a living method, so she went back to the high school garden which had been away for three years.

Go through hardships and gain fame and success

When she returned to school, she was regarded as a typical example of school education. The school leaders asked her to give a lecture on the school radio, telling about the hardship of her working abroad to comfort those who wanted to escape in the besieged city. This is only a small prelude, and her difficulties haven't really started yet.

Shortly after returning to school, she scored more than 50 in the class in addition to the reluctance of the language and the rest. After 3 years, how can she get her grades back? She is already 21 years old. Can she still sit quietly and study? At that time, schools and families were skeptical of her choice, but Gong Haiyan herself had already made plans.

She began to chase madly. It seemed that all knowledge could not satisfy her empty heart. There was hardly any rest except 5 hours of sleep every day. The last thing I want to lose is suddenly acquired. After two months of entrance examination, her score has risen to sixteenth in her class. This effort soon came to light. She became more confident in her future, and a distant goal was waiting for her in the distance. In the following two years of high school life, she almost always came this way, and never had any slack. In the college entrance examination, she was admitted to the Chinese Department of Peking University with a score of 600. After graduating from Peking University, she was sent to Shanghai Fudan University to study postgraduate. Gong Haiyan used action to fight back all kinds of questions she had given her, and she did it in other people's view impossible. She said, "there is no miracle in this world. Sweat is the only weapon to change fate." {page_break}

Successful entrepreneurs

In the two grade of graduate student, Gong Haiyan began social practice. At first, she wanted to start a magazine of children aged 0 to 6 years old. But after investigation, she found that the threshold was very high. Through netizens, she did not realize that the threshold of doing websites was relatively low. At that time, she was single, and she was a stranger in a strange land. The people who felt the same way as she had endured loneliness and longing for love in the corner of the city, but the unhappy experiences of several blind dates on the Internet lit up her entrepreneurial inspiration. She wants to set up a marriage website to provide more people with the platform and space for blind dates, and also to solve their long-standing problems by turns.

In October 8, 2003, even if she didn't know how to register a domain name, she would let "Jiayuan" go online in a month. Jiayuan's position is to seriously marry the website, encourage users to join with real name verification, and all information exchanges must be guaranteed the most authentic information. This is strictly differentiated from the birth of similar websites. No one can imagine becoming a leader in the industry in the future.

At the beginning of the establishment of the website, she lobbied her classmates and friends to register. All 1000 users were Gong Haiyan accumulated by herself. Through acquaintances passing on from mouth to mouth, Jiayuan gradually gained popularity in universities, research institutes and other groups. At first, Gong Haiyan did not envisage making it a profitable company, but as a social practice of "commonweal". So the website was free from the beginning. The cost of starting from operation was invested by Gong Haiyan's own savings, and gradually she herself was exhausted. What should she do? When Gong Haiyan was suffering from financial difficulties, he turned up like this. He chatted with her friends and talked about it. As a result, the netizen unexpectedly threw her 100 thousand yuan to help her buy servers and computers, which was the first investment in her real sense. With the increase in the number of web users, their mode has been recognized by more and more single men and women. Gong Haiyan decided to take Jiayuan as a lifelong career.

In 2005, the user of century Jiayuan has broken through 320 thousand. The huge market prospect has attracted the favor of Qian Weiqiang and Vc firm, and has injected 2 million yuan into Jiayuan. After getting the first capital, Gong Haiyan rented office in Xuhui District, Shanghai, set up Department of art, technology, customer service, market and other departments, and began regular company operation expansion. In the following April 2007, Jiayuan gained the angel investment of 40 million yuan from the three elders of the New Oriental empire. In June of the same year, Jiayuan gained the institutional investment of Qiming venture capital of 10 million dollars in the same year. After two rounds of huge investment, Jiayuan began to enter the right track. Whether it is the exploration of the business mode or the huge market space in the future, Gong Haiyan and her Jiayuan are growing bit by bit. At that time, Gong Haiyan never thought of going into the NASDAQ after 4 years. At that moment, she was not very excited, nor did she shed tears. Just as usual, all the bitterness might be rolling over her mind. A resolute and stubborn woman, with her performance, won the applause of everyone. In the past 8 years, Jiayuan has become an effective way for many single men and women to find lovers. In a completely new era, they use the Internet to deduce the love they need.

Gong Haiyan's thin body, wrapped in a strong and strong heart, made her life colorful and full of waves. At that time, all her auras became more and more dazzling because of the twists and turns of their past. By contacting her, journalists can feel the sincerity of their bones and the plaineness and simplicity in their speech, which is the fundamental reason for her success.