Where Will The Chinese Enterprises Take Their Credit Crisis?

Recently, Wei Zhe, Chief Executive Officer (CEO) of B2B company, and Li Xuhui COO resigned. The reason is that on the foreign trade platform B2B, more than 2000 Chinese suppliers were found to be suspected of cheating global buyers. Although it is not yet clear whether foreign buyers have been told about deception, but such a large area of businesses suspected of fraud, B2B company may face future litigation is difficult to avoid. Moreover, this business deception has internal sales personnel involved in conspiracy, the company will face severe legal investigation. In addition, the integrity of many merchants on its domestic network is also being questioned by customers. Faced with this problem, the company takes the initiative to deal with senior executives, and is ready to respond to compensation funds because of the "weak values of customer first".

The high-level personnel earthquake on the one hand reflects the fast and resolute public means of the company in the face of the credibility crisis. At the same time, it also reflects the cognition of the founder, Ma Yun, as the leader of the industry in the sense of corporate social responsibility. As Ma repeatedly stressed the "user first" principle, it can be regarded as "the company's". Sense of worth "In fact, it is also a survival strategy to maintain the lifeblood of the company.

After the incident, despite the fact that the company handled the executives in a timely manner, around this incident, the Internet public opinion has begun to attack the sale of fake products by the merchants of the network, and has criticized the loopholes in the rules and the lax supervision. This incident has brought a negative impact on e-commerce in China as a whole.

In addition, more and more Chinese consumers are using overseas tourism or special travel opportunities to "curve" shopping abroad. Apart from the luxury goods with overseas price advantage, there are more and more ordinary consumer goods or consumer goods, such as infant milk powder sold by mainland mothers in Hong Kong and Macau. More and more "consumer fleeing" phenomenon not only reflects the improvement of Chinese consumers' economic ability, but also reflects consumers' domestic market environment. Trust degree The great disappointment.

Through this incident, we also need to realize profoundly that with the rapid development of China's economy, with the strong desire of enterprises to maximize profits, more and more enterprises deviate from the most basic principle of "honesty and credit" for their customers. But the credibility crisis of this enterprise is like a virus. If it is allowed to develop, sooner or later, it will not only hurt customers and individuals, but also harm the industry, social and economic development, and even the reputation of Chinese enterprises in the international market. According to the "global trust survey" released by an international survey company in 2011, enterprises from China and other high growth emerging markets generally hold lower trust, and their trust is far lower than those from developed countries. In addition, there are serious frauds in foreign-funded enterprises operating in China. For example, Carrefour's price fraud has again reduced consumers' trust index in the retail industry.

Therefore, if Chinese enterprises (including foreign investment in China) enterprise We can not recognize the real harm of the "integrity crisis" and how enterprises can truly achieve everlasting prosperity. How can we really have the strength and opportunity to participate in international competition? The extremely scarcity of social trust in China requires the concerted efforts of all enterprises and even enterprises in the work to improve. In particular, as a leader in various industries, enterprises are more responsible and obliged to safeguard the healthy development of the industry, establish healthy and honest industry norms, and take the lead in the integrity management of the cost industry. As Ma Yun wrote to all the employees after the incident, "what the world needs is a culture, a spirit, a belief, and a commitment." Adhering to ideals and adhering to principles can make us the age of this era.