From Movie To Fashion Harry Porter's Three Magic Wands

　　 Magic wand 1: achievements in fashion brands

$161 million acquisition costumes brand Belstaff

The Harry Porter movie, like the wand in its content, has made an unknown costume brand. The 4 schools of magic, their uniforms, Quidditch balls and Potter's invisibility cloak, are all over the world, and have a large and stable consumer group. The recurring striped scarves, postman bags, snow caps and Harry Porter's round glasses have also become popular in recent years. New favorite 。

Belstaff is the brand of clothing designed for the film. The nearly 90 year old British family brand is low-key, simple but cool. With the help of Harry Porter, sales of Belstaff brand reached $117 million last year, an increase of 10% over 2009. In June of this year, Belstaff was purchased by Italy fashion group LabeluxGroupGmbH, which has both Bally and JimmyChoo brands, for $161 million. This is very helpful for the brand to seek strong investors and expand the global development of the brand. Belstaff brand and Hollywood movies have a very deep origin, and their jackets appeared in more than 90 movies. After the acquisition of Belstaff brand by Labelux group, we plan to increase the intensity of brand development.

In China, Harry Porter's image has also extended to the "Harry Porter clothing industry chain". In October 2005, Shanghai Rong Chen frog (Group) Co., Ltd. was contacted with Harry Porter brand Licensor and obtained the authorization of Warner Bros.'s Harry Porter children's clothing, stationery, watches and other products in mainland China. At present, Harry Porter clothing has hundreds of stores in the mainland, and stores in Hongkong and Taiwan are also set up.

　 Magic wand 2: Red starring

Burberry Lancome CHANEL

The hero and heroine who waved wands in the movie became fashionable. Up-and-coming star 。

Remember the cute naughty girl Emma Watson in the movie? At the age of 20, she has begun to emerge in fashion circles. Nowadays, Emma Watson has become the spokesman of Burberry, Lancome, PeopleTree and other brands. Among the best dressed women in the world in 2011, the British authoritative fashion magazine "glamour" ranked first among Emma Watson. In 2010, she ranked only tenth. In 2010, she also won the second best dressed METBALL in New York, and was also one of the most influential fashion industries in the UK creative industry in the same year.

After endorsing the British brand Burberry in 2009, Emma Watson also got the opportunity to sit in the front row of the CHANEL show, and became the cover girl of big magazines such as VOGUE, bazaar and ELLE.

This year, Emma Watson also launched the "PureThreads" mini dress series with the Italy brand AlbertaFerretti. Last year, Emma Watson worked with French craft and environmental protection brand PeopleTree to serve as creative consultant and launched the 2010 spring summer series.

Danny Radcliffe, the hero, also took part in dramas such as dramas and literary films. He also took the time to take pictures of my son Jack and boy in December, trying to subvert himself. Fashion modeling 。

In the first movie Harry Porter of 2001, Daniel paid only 60 thousand pounds, and in the final 7, Daniel paid 25 million 600 thousand.

　 Magic wand 3: raise toy fever

The price of the "advanced customization" wand reaches five hundred or six hundred yuan.

Toys such as "magic broom", magic wand, Dementors, and the dragon of fire in the three rounds of the cup of fire are also booming with the movie. All kinds of similar toys are sold in all kinds of toy stores all over the world. The price of a magic wand is five hundred or six hundred yuan, the most expensive, and can be customized according to customer needs.

At the two floor of the Beijing Youth Cultural Palace, the search Gallery has a ten square meter shop full of Harry Potter products. There are magic brooms, Harry Porter's cloak, the train to the magic school, and the poster of Harry Potter IV. These items are priced at 20-120 yuan. The cheapest is the original poster 20 yuan, the most expensive is Harry Potter girlfriend's backpack 120 yuan.

Nowadays, in the popular online shopping, as long as the merchandise that is closely related to Harry Porter series has a large stable consumer group. This figure continues to increase with the launch of the Harry Porter series.

In addition, Warner joined Orlando Universal Studios to build a "magic world of Harry Porter". This "magic world" invested 500 million US dollars as part of the Universal Studios Adventure Island theme park.

Data show that the United States has more than 400 Harry Porter registered products, Harry Porter biscuits, candy and gum, which has cost Americans $11 million 800 thousand from 2002 to about 2 million dollars a year.