Dialogue Crocs Enjoy Comfortable Life

Lu Qinyuan met director general Crocs at the first meeting of Guangzhou's interaction with the media.

This is a new activity. When everyone decorates Crocs shoes with small ornaments by theme, Crocs's gorgeous charm and unique creative space have attracted people to a great extent in the first sense.

It also brought dialogue between Mr. Crocs and the brand.

Mr. Gao Gao (hereinafter referred to as "Gao"): why is it called Crocs? Where did its original creativity come from? Lu Qinyuan (hereinafter referred to as "Lu"): the reason why it is called Crocs is because the crocodile is a tough and strong animal without natural enemies.

Crocodiles are amphibious aquatic animals that can survive in water and on the ground for a long time. This is very appropriate for our Crocs shoes.

The legend of Crocs began with three founders from Colorado, USA. They first discovered an unusual shoe sole material produced by a FinProjectN.A. company in Quebec, Canada. After that, with the addition of an ingenious shoe belt, the original shape of Crocs shoes was born.

Because of the excellent track and scratch free capability of Crocs soles, the original product positioning of Crocs shoes is designed for sailing and outdoor sports.

However, because of its unique characteristics of comfort, practicality and design, it has won many customers from different sectors, occupations and ages.

By 2003, Crocs has launched a wave of popularity sweeping the globe, becoming a multi-functional CROCS SHOE that is loved by people all over the world and integrated into fashion and fun.

Mr.Hanson (vice president and founder) himself loves the "Cayman" (Kamen) series of Crocs shoes.

Gao: what's unique about Crocs? What kind of people are you wearing? Lu: the most unique feature: only Crocs footwear products can be made of croslite material that has been patented to achieve skid resistance. The antibacterial function of croslite can effectively deodorant. In addition, croslite can make Crocs fit the foot curve and inhibit bacteria.

The weight of croslite is 1/3 lighter than that of the traditional EVA, which is extracted from the process of foaming, and used for making traditional insoles, sporting goods, karate, taekwondo, yoga, martial arts mats, and machine cushion.

Moreover, Crocs's built-in arch support, breathable holes, and orthopedic heels can support and protect the human heel.

Crocs is the only footwear product recognized by the American Institute of ergonomics.

Crocs can effectively reduce foot and leg muscle fatigue, especially for consumers who need standing for a long time.

Wearing Crocs stands 62% less energy than bare feet.

In addition, Crocs has excellent breathability and keeps feet clean, non skid and non fading.

Everyone wants a pair of comfortable shoes.

Fashion consumers love the bold new colors of Crocs and the unique design that shows their individuality. Children like the feeling of Crocs stepping on cotton candy.

The inconvenient consumers of the foot and knee can benefit from the comfortable Crocs ergonomics design.

Long standing professional workers, such as nurses, doctors and cooks, will appreciate Crocs's shoes very much.

Those who like to visit beaches and friends who love to travel are bound to appreciate the characteristics and diversified styles of Crocs easy to wear and easy to remove. Many people of the Americas Cup Sailing Team have Crocs as a water for their hearts.

Gao: what is the target audience of Crocs? How do you accept it in China? Lu: Crocs is "tailored" for all those who love life and enjoy life.

We can not use a quantitative standard to describe this group of consumers, because whether they are children or the elderly, men or women, they want to have a pair of comfortable and beautiful shoes, which are suitable for outdoor sports and suitable for home entertainment. Crocs is full of these people who want to live comfortably. This is why Crocs has been popular all over the world since its birth in 2002.

COCs is rich in color and changeable in style.

At present, Crocs has more than 40 styles and has more than 30 colors for consumers to choose from.

Regardless of men, women, old and young, people who love color and pursue comfortable life can find their own Crocs.

At the same time, Crocs also specially designed special belt, Jibbitz and other accessories, so that their Crocs can add more personality and creativity! It is very acceptable to China, for example, in Shanghai, it was snapped up to no extent.

Gao: what kind of brand strategy has made Crocs almost sweeping the globe in just five years? How can we make Chinese consumers understand Crocs? Lu: in fact, Crocs is advocating a colorful and comfortable life style, which represents positive and progressive optimism.

Our slogan is: I do, I give credit! Crocs is worth owning.

Wearing it always brings new and interesting feelings to people.

When Crocs first came out, the most direct and effective way of promotion was word of mouth, and it continued to this day.

We hope that people who wear Crocs will share the comfort of Crocs with their friends, so that more people will experience the comfort of Crocs.

The recognition and support of consumers is the most powerful guarantee for brand vitality.

Gao: who do you think is the competitor of Crocs in the market? Where is the core competitiveness of the competitors? Lu: Crocs's unique croslite production materials, ergonomic comfort design and brilliant colors are all the reasons why Crocs is loved by consumers all over the world.

Since November 2002, the first pair of comfortable shoes of Crocs has been released to the world, and its sales outlets have been spread all over the world in more than 70 countries.

Crocs is a footwear product recognized by the American Institute of ergonomics.

Practice has proved that wearing Crocs products made of croslite material can save 62% of power than barefoot standing. In addition, Crocs also adopts a European style orthopedic design heel, plus built-in arch support and skid resistant faded sole, making feet extremely comfortable and healthy.

The colourful Crocs has more than 40 styles of nearly 30 colors, including a variety of children's shoes, ranging from children's /5 to adult 17.

So the competitive advantage of Crocs lies in its uniqueness.

Gao: does Crocs represent a new design direction for shoes? Do you think Crocs has created a trend culture? Lu: of course, Crocs represents a brand new design direction for shoes.

We do not want to create only a trend, because we will constantly design more unique and exciting styles, together with the comfort and other characteristics of each pair of Crocs to provide our consumers.

Gao: what is the status of Crocs? What channel is it going to promote and sell now? Lu: Crocs is a high growth footwear company that designs, manufactures and sells shoes for men, women and children.

All products are made from a proprietary, closed cell resin croslite, which is favorable for Crocs to compete in the footwear industry.

The wide application characteristics of Crocs shoes are favorable for enterprises to succeed in many distribution channels in the marketing field.

Nowadays, Crocs shoes are not only sold through traditional footwear sales channels, including footwear stores and department stores, but also by franchisees.

Crocs's shoes are also produced in North America's own factories and manufacturers around the world.

Crocs's workshop in North America ensures the flexibility of Crocs production, enabling Crocs to quickly and effectively meet the changing needs of customers.

In addition, manufacturers around the world make Crocs able to produce quickly and cost effectively to meet the needs of different markets worldwide.

Crocs represents a brand new direction in shoe design.

We do not want to create only a trend, because we will constantly design more unique and exciting styles, and provide the consumers with the comfort and other characteristics of each pair of Crocs.