The Domestic Sports Brand Will Usher In A New Round Of Price Rise &Nbsp; The Price Increase Will Be 10% To 20%.

"Sports"

According to media reports, a few days ago, Lining announced that the price of shoes will increase by 7.8% in the fourth quarter, and clothing will increase by 17.9%.

Coupled with the announcement by Anta, XTEP, PEAK and 31st degree at the order meeting, sports shoes and clothes of several famous sports brands in China will rise by 10% to 20% again.

No price increases in Beijing

In a large number of domestic sports brand stores in large shopping malls in Beijing, the reporter learned that, at present, the price of goods in the exclusive store has not risen sharply, and sales personnel generally say they have not received the notice of raising commodity prices.

"The products we sell are all delivered by the company. The price tag has been unified by the company on the product, and we do not need to modify the price.

So now, there is no change in the price of current products. "

A salesperson from a shopping mall in Beijing, XTEP, told reporters.

A salesperson in a Lining franchise store said that since this year, the price of some styles of sports shoes is obviously higher than that of last year. The price of the same style sneakers is 100 yuan more than that of last year.

Facing the coming tide of commodity price rise, many consumers who love domestic sports brands are helpless.

"Unexpectedly, the price of the domestic sports brand will rise again. I like sports clothes very much, because the price of the international famous brands is too high, and the price of the domestic sports brand will be much cheaper, and the quality of the products such as Lining and XTEP is also good, so they will often buy the products of the domestic sports brand, and I will not be satisfied with the price adjustment of the domestic sports brand goods."

Ms. Zhang said consumers.

"At present, the price difference between international famous brand sports products and domestic sports brand goods is about 100 yuan and 200 yuan, if the discount of international brands is less, the difference will be even less.

Now, in the future, the price of domestic sports brand products will be increased, which will also narrow the price gap with international sports brands. If there is not much difference in price, it is better to buy goods from international brands.

Mr. Yu said.

Store rent increases can not be ignored

When it comes to the reasons for the price rise of domestic sports brand goods, many businesses say that they have a direct relationship with the price rise of raw materials, but some people in the industry say that the rental price of stores has become a factor that can not be ignored.

"Now the price of raw materials is rising. Therefore, the price adjustment of sports brand goods has become natural. The main reason for this increase is the rise in production cost and price."

The salesperson of a sports brand in a shopping mall told reporters.

Zhang Xiaoyan, director of external affairs and public relations of Li Ning Co, said that the cost of raw materials, human resources and the cost of rentals brought by commercial real estate are increasing.

Zhang Xiaoyan emphasized that the rising cost of rentals in commercial real estate is an important reason for the rise in prices.

Insiders said that, in fact, in the whole price increase factor, the increase of store rents is greater than the increase of labor costs. To some extent, domestic sporting goods brands, which are still relying on price advantage to fight the market, will face the risk of losing part of the market. However, if prices are not adjusted, I am afraid there will be no chance to enter the market in the future.

Wang Qian Jin, the principal analyst of the first textile network, does not recognize that the major brands are habitually attributable to the rising cost of raw materials. He thinks that labor costs and other factors will have more impact on the prices of goods.

Wang said that sports brands at home and abroad had started raising prices since the fourth quarter of last year.

At that time, there were more reasons for raising prices, but the main reason for the increase was cotton raw materials.

Now the cotton price has been greatly adjusted, and it has been attributed to cotton and other raw materials.

Because the price of cotton has increased from 1 tons to 30 thousand yuan at the peak of last year, and now it has been callback to 1 tons 22 thousand yuan.