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    Attach Importance To The Quality Brand &Nbsp; The Western Garment Wholesale Industry In Western China Has Changed Quietly.

    2011/8/15 10:29:00 79

    Pay Attention To Quality Brand Clothing Wholesale Quietly Change


    West Chinese clothing


    According to the Spanish Europe China newspaper,

    clothing

    The wholesale industry has become one of the main industries in Western China.

    Previously, with the help of cheap clothing imported from China, Chinese wholesalers not only successfully settled in Spain, but also occupied a large part of the market share.

    However, with the increasing number of Chinese clothing wholesalers, the continuous evolution of the local clothing market in Spain and the development of Chinese tourists in Western China, the business of Chinese clothing wholesale industry has also undergone a quiet change in recent years.


    Speaking of the original intention of purchasing from Italy, a few years ago, it began to grow from there.

    scale

    The introduction of imported clothing by the Chinese businessmen in Madrid, in fact, initially thought of buying goods from Italy, was also somewhat forced.


    With the development of Western garment wholesale industry in Spain, Spain has imported more textiles and clothing from China in recent years, which has a certain impact on its domestic market.

    Spain and the EU have not only strengthened the textile quota system, but also strengthened the inspection and control of China's imports of textiles.

    Under such circumstances, the import of garments from China has not only increased costs, but also encountered more and more difficulties.


    In this regard, many Chinese businessmen mentioned the case of clothing container detention two years ago.

    At that time, the Spanish authorities in order to control the import of Chinese textiles, strengthened the inspection of clothing commodities entry, and even deliberately exported Chinese clothing in the name of "waiting for inspection".

    And clothing is a very seasonal commodity. Because of long-term detention, many Chinese businessmen have missed the selling season and suffered heavy losses.


    In the face of the increasing textile trade barriers between Spain and the European Union, Chinese businessmen began to seek to expand their channels of purchase from within the EU.

    Italy, as a big textile country in the EU, has naturally become the first choice for many Chinese businessmen.

    {page_break}


    Talking about the advantages of purchasing from Italy, some Chinese businessmen

    introduce

    It is not only possible to bypass the EU's policy barriers to textile trade, but also keep pace with the trend of fashion industry and improve the business level of Chinese businessmen.


    In the past, the Chinese developed the Spanish market with cheap textiles in China and occupied the market share.

    Now, with the increase of Chinese businessmen and the change of Spanish clothing market, it is difficult to open up sales in Spain by low quality and cheap clothes.

    Especially in recent years, Chinese have begun to set foot in Spain's high-end clothing retail and chain market, which has higher requirements for the quality, color and style of clothing.

    Therefore, it is also a trend for Chinese businessmen to purchase goods from Italy.

    In addition, compared with the far away China, Italy's clothing also has great advantages in the cost of goods pportation.


    It is understood that the clothing imported from Italy by western merchants is, to a large extent, "Chinese clothing".

    Compared with the Chinese in Western Europe, the travelling Chinese have a long history and better development in the garment processing industry.

    Compared with the Western garment industry in Spain, the Chinese clothing factories in Spain are relatively crude. The Spanish clothing companies have designed their styles and selected their fabrics. After being cut down, they are sewn and ironed by Chinese garment factories, and then the Spanish Company sells them again.

    The clothing factories of Chinese in Italy are quite different.

    There, the Chinese garment factories have developed from design to processing, and then to sales, and most Chinese businesses there have their own brands.

    Under such circumstances, Chinese businessmen engaging in garment industry in Italy not only have strong strength, but also occupy a large share in the local market.


    According to a visiting Chinese businessman in Madrid, his own garment factory employs Italian designers and designs and adjusts clothing styles according to the needs of Italy and European markets.

    And the other processing links are basically produced by local Chinese, so the cost is much less than that of hiring Italians.

    In this way, factories are opened by Chinese people, Chinese are processed, and Italians are only engaged in designing and selling. The products they produce are called "Chinese clothes".

    Although it is "Chinese clothing", it is closely related to the fashion trend in Italy and is still in fashion.

    Design

    It is integrated into western design concepts and aesthetics, so it is called "Italy clothing".


    After learning that the western merchants of Italy began importing garments from China, the reporters also visited the wholesale areas where Chinese businessmen gathered in central Madrid and suburbs.

    The reporters found that a large proportion of Chinese businessmen engaged in the clothing industry bought goods from Italy. In these Chinese businessmen, Chinese businessmen from Wenzhou accounted for a considerable number.


    Many Chinese businessmen said that this trend began in the early 2005, and now more and more Chinese businessmen weigh their pros and cons and begin to buy goods from Italy.


    The clothing sold by Chinese is very clear.

    The market share of low price clothing is very small, while it still continues the tradition of importing from China, while Chinese businessmen who run high priced and high-end clothing account for a large proportion. Apart from a small number of garments from China, the rest are from Italy.

    It can be seen that the management concept of Chinese merchants in West China is changing now, and the quality and brand of products are getting more and more attention.


    In addition, some Chinese businessmen also said that in fact, the Western clothing wholesalers in Western China did not forget the tradition of "low price" while paying attention to improving their quality.

    Although compared with China's imported clothing, the price of Italy clothing is higher, but compared with the Spanish people with the same quality of clothing, the price of imported clothing from Italy is still lower.

    After all, both Italy and Spain are all Chinese in processing and operating, so they are much cheaper in terms of cost.

    Under such circumstances, competition from Spanish counterparts still has advantages in quality and price.

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