The 500 Thousand Mascot Of The Universiade Was Made In Dongguan.

This enterprise is Dongguan Shenzhen hid Toys Industry Co., Ltd. (hereinafter referred to as "Ha generation toys") is a licensed toy manufacturer of the twenty-sixth World Summer Universiade in 2011. It is one of the two authorized toy factories in China. Xiao Senlin, chairman of HA Dai toys, told reporters recently that the company had produced 500 thousand special toys for mascots. Universiade 。 He said this is a good deal and the profit is 10% higher than that sold in the domestic market.

The first international sporting event franchisee

Ha is a private enterprise, located in Liaobu Town, Quan Tang Industrial Zone.

In the exhibition hall of the hidai toys, the electric massage neck pillows, square pillows, Chinese facial makeup dolls, facial expression handbags, ornaments and other plush products printed with the "UU" pattern are dazzling.

Xiao Senlin, chairman of the company, introduced that all the toys had been completed a week before the opening of the Universiade. Mascot The total production amounts to 500 thousand, covering toys, stationery, car supplies, gifts and so on. Xiao Senlin said that he was the first franchisee for the toy products of the Universiade, and the second franchisees were granted franchise for Guangzhou Jiangtong Animation Co. Ltd. this year. In the toy industry of Dongguan, hid toys are also the first franchisees in international competitions. Before that, Dongguan enterprises still did not have a company to win the franchise of international major events.

"Sales are very hot and demand exceeds supply." Talking about sales volume, Xiao forest's joy is beyond words. Last week, when the Organizing Committee held the mascot dealer meeting of the Universiade, dealers responded, and if there was more adequate supply, the sales volume would increase by at least 30%. "Just the first three games of the Universiade opening ceremony, the daily sales amount amounted to 200 thousand yuan."

Mascot profits higher than domestic retail

Xiao Lin's excitement is not without reason. He said: "as a toy dealer of the Universiade mascot, the product profits are 10% higher than those sold in the domestic market."

Reporters at the scene of the sale saw that the price of the mascot was not cheap. The price of a mobile phone bag was 39 yuan, and the price of a square pillow was 78 yuan. A massage neck pillow printed on UU was changed to 108 yuan.

In addition, the reporter learned that, because the mode of cooperation between the toys and Universiade was authorized and divided, the larger the sales volume, the more the HA's toys would win in the Universiade.

According to the cooperation mode of authorization and division, Xiao forest explained that the Universiade provided the franchise authorization sign, and the label was priced according to the piece to become the profit of the Universiade; the franchisee was authorized by the organizing committee to produce and sell toys, and then to make profits from it. Of course, the two sides will agree on the minimum sales to be completed. Ha will have to issue a 30% performance guarantee for the Universiade. If the sales task can not be completed, the amount of the guarantee will be charged by the Universiade, which is similar to the penalty for breach of contract.