Barbara First Preempted The Shanghai Children'S Wear Exhibition

What's the big move this year, Barbara, famous for "childhood is not the same"?

According to the latest news, Barbara has decided to take part in the seventh Shanghai International Children's clothing and supplies fair, which will be held in Shanghai Everbright Convention Center on 11-13 November. (hereinafter referred to as "Shanghai children's Wear Exhibition").

As the only large-scale children's wear professional exhibition in the second half of this year, Barbara will be landing with new products.

In China, children's clothing industry is a bare gold mine.

Xu Bo, general manager of Barbara, estimated that the size of China's children's clothing market will reach 100 billion by 2013.

The children's wear market is coming to blowout growth, attracting many spectators who are licensed to enter.

But at present, the number of children's clothing brands in China is large, but the volume is not large. The market share of single brand is not more than 1%.

At the same time, the rapid reshuffling of children's clothing brands is also the trend. There will be only a few leaders left in ten years.

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Therefore, the domestic children's clothing enterprises are in the process of making efforts. Every brand has the opportunity to become a market leader, and competition is white hot like "dog days".

In order to occupy a favorable position in the future children's wear pattern, we must step by step at the moment.

In the face of endless business opportunities, it is better to wait for the door than to take the initiative to take part in the exhibition.

According to Barbara's experience, there are many exhibitions every year. Choosing the exhibition can save manpower and financial resources and make the brand find a springboard.

according to

The director of the exhibition said: "we are very cautious about exhibiting. We only attended two professional exhibitions this year. One is the &lsquo in the first half of the year; the Beijing Clothing Fair ’ one is the &lsquo in the second half of the year; the Shanghai children's Wear Exhibition ’

This is not the first time we have participated in ‘ Shanghai children's Wear Exhibition ’ this is a very good platform.

A few years ago, we came to ‘ Shanghai children's Wear Exhibition ’ successfully opened up the domestic market; now balbala has become a leading brand of children's wear, and continues to attend the exhibition to maintain its influence and consolidate its brand status.

"Shanghai children's wear show" has always been regarded as China.

The "wind vane" has been set up for the past ten years, and has continuously launched a leading brand and a growth brand for the Chinese children's wear industry.

According to the organizers of the exhibition, the current brand of children's wear is actively participating in the exhibition. Everyone is watching each other and worried about being overtaken by their opponents. This is mainly due to the extraordinary influence of "Shanghai children's wear show" in the industry.

This year's "Shanghai children's wear show", Barbara also played a big role in the exhibition hall will be arranged two booth for the audience — — originally, in order to meet the different needs of exhibitors, the organizers set up B2B and B2C two special areas this year: the first floor of the exhibition B2B special area for professional buyers, new product release, brand image display and business negotiation; exhibition two floor B2C area for public buyers, in the way of brand sales will be grateful to consumers.

Asked the sponsor responsible person, why Barbara value the exhibition so much, the other side gave three reasons: "first, ‘ Shanghai children's Wear Exhibition &rsquo"; located in ‘ based on Shanghai, radiation east China ’ target group directly refers to China's most fashionable and affluent Yangtze River Delta lsquo; Gold Coast ’ is the best platform for children's clothing brand to expand the domestic market, and also is the bridgehead to enter the middle and high-end market of the Yangtze River Delta.

Secondly, ‘ Shanghai children's Wear Exhibition ’ high degree of internationalization, is China's only international children's wear brand exhibition, overseas exhibitors accounted for more than 30%.

Dares to dance with the top international brands, highlighting our strength and integrity. This brand aggregation effect is very beneficial to brand development.

Furthermore, the sponsor, Shanghai foreign trade and Business Exhibition Co., Ltd., as the ‘ the China Trade Fair &rsquo, has a large number of foreign database and recruitment channels for overseas buyers, which is also very important to the expansion of brand influence.

Choose counterpart exhibitions, pay attention to every time.

It is Barbara's experience in exhibiting.

Looking back seven or eight years ago, when Barbara took part in the "children's Wear Exhibition in Shanghai", who would have thought that it would rewrite the industry pattern of Chinese children's clothing today?

Exhibition liaison