Zhejiang Clothing Competitiveness Brand List Released &Nbsp; Semir Ranked First Place.

7 at the end of the month, Zhejiang clothing The list of competitive brand names was released in Hangzhou, and the list was jointly produced by the Times Business Research Institute and chain store magazine. Semir Shan Shan and YOUNGOR rank the top three.

The rest of the brands and enterprises entering the top ten are: Mawei Hua Industrial (Group) Co., Ltd., reporting birds, Akimizu Ito, Tai Zi long, Taiping bird, Bai Li and Zhuang Ji.

Among them, the Semir apparel at the top of the list was the revenue of China's garment industry in 2010. Sale And many other indicators are among the top 100.

From the change of clothing brand competitiveness in Zhejiang in recent years, we can find that the top ten ranking is relatively stable. This time, Akimizu Ito and Tai Zi Long's two brands are among the new brands.

Jiang Yijun, general manager of the times joint media organization, especially pointed out the two successful representatives of this year's brand competitiveness of Zhejiang's clothing brands. One of them is the representative of Wenzhou casual wear enterprise, Semir clothing, Semir in 2009 and McKinsey Co in the United States in depth cooperation, multi brand operation, in March 2011 in Shenzhen listing, in one fell swoop Zhejiang clothing brand operation typical representative. The two is the first entry into the list of Hangzhou women's clothing enterprises - autumn water people, the unique lady concept makes the autumn people in the fierce competition in the women's clothing market unique.

"This shows that the transformation of garment enterprises from production intensive to brand operation has given the garment industry a new mode of survival." Jiang Yijun said.

In addition, in this list, we can also find that private enterprises are the main body. In the top 50 brands of clothing brand in Zhejiang, except for Huafu group and Hualian Group, the rest are private enterprises. Among them, 6 garment enterprises have entered the capital market, such as YOUNGOR, Shanshan, Semir, etc. "Although most of the revenues from YOUNGOR, Shanshan and other enterprises come from real estate and trade, clothing production is still the core of these enterprises' operation in the capital market." Chen Yunjie, director of City Research Institute of the Business Research Institute of the times.

The Zhejiang clothing brand competitiveness ranking, small and medium-sized enterprises are also eye-catching, a total of 6 small and medium enterprises boarded the list. They are Akimizu Ito, GXG, Pepe Bea Bea's children's clothing, insist on me, October mommy and so on. The products of these brands involve leisure, children's clothing, maternity dress and so on. "Although these enterprises can not compare with large garment manufacturers, they have strong competitiveness in brand operation." Jiang Yijun commented.

From the Zhejiang clothing competitiveness brand list, we can see that more and more Zhejiang clothing enterprises begin to realize the importance of brand management. Especially in recent years, many garment enterprises in Zhejiang have introduced venture capital to achieve the purpose of brand management. Take the list of Seventh Dragon Head dragon as an example, the brand has implemented brand operation and chain operation in a comprehensive way, and has joined venture investment consulting company to introduce venture capital to accelerate the pace of financing.

Jiang Yijun analysis shows that the number of garment enterprises in Zhejiang has increased significantly with Vc firm. This is a good phenomenon, which shows that the listing and expansion of excellent enterprises are no longer a dream.

Finally, from the geographical division of the list of brands, it is mainly concentrated in four cities, namely, Wen Hang Yong and Shao. Among them, the largest number of enterprises in Wenzhou, a total of 16, followed by 11 in Hangzhou, 7 in Ningbo, 6 in Shaoxing.

The number of comprehensive enterprises in the four cities of Wen Hang Yong and Shao accounted for 90% of the total number of the province. Therefore, the regional pattern of Zhejiang's clothing brand has already been formed. Wenzhou, Hangzhou and Ningbo have gradually become the headquarters economic center of the garment industry in Zhejiang.

However, as one of the publishers of the list, the Times Business Research Institute also saw a small phenomenon in the regional pattern of Zhejiang's clothing brand, that is, since 2009, Shaoxing's enterprises have been on a downward trend. The reason for this is that the Business Research Institute of the times thinks that the Shaoxing area still has a dense production path, less capital investment in brand operation, and gradually weakened the competitiveness of garment enterprises, thus affecting the development of enterprises.