Clothing Retailing Industry Begins To Subdivide And Pursue "High Volume".

Shenzhen

Large business organizations expand new business areas

The ambition of big business to expand the blue ocean has been revealed since the beginning of this year.

Suning Appliance, which is famous for selling seller's electricity, has made a great adjustment to its shopping website "suning.com" in China. From the sale of traditional household appliances and 3C products to the products of department stores, daily chemicals, books and so on, the heart of expanding the retail industry is beginning to see.

In the Shenzhen hypermarket, Carrefour's recent big changes in the clothing area are also worth the industry's attention.

There is a careful consumer response, the recent visit to Carrefour will be attracted by the clothing area in the store.

Unlike the big selling and selling routes in the past, the present clothing area looks more like the boutique of department stores: clothing brands and styles are diverse, and display is dynamic and fashionable. Besides clothing, there are also underwear, socks, slippers and other extended products for customers to choose from.

Qiu Jiaping, the manager of Carrefour media management, said that recently, businesses do play a bigger role in clothing. For example, there are many adjustments in the choice of clothing brands, display, shelves and lighting, and buying atmosphere.

Not only can it attract the general public to buy and buy, but the newly developed business clothing area has also formed a certain radiation force for the white-collar people. With the moderate price, many families will come to see what clothes can take home when they come to the shopping mall to buy the goods. And the overall sales of the clothing after the adjustment is up immediately.

Coincidentally, at the end of last month, Yitian subway Plaza shops were open for trial operation. Nandu reporters learned that this row of shops includes many light food shops, youthful friends like yogurt shops, sushi restaurants, milk tea shops, herbal tea shops, donut shops, Hamburg stores can be found here.

According to industry analysis, Yitian Holiday Plaza taking the high-end fashion route is also adjusting its pace of expansion.

The original international clothing brand with famous large catering enterprises can complement each other.

However, with the changes in the composition of the consumer groups, some of the new urban buyers who are purchasing power are more interested in light food stores. In order to attract new young consumers, expanding the new business has become an inevitable choice for businesses.