BELLE, A Shoe Giant, Has Bought A Trip To Miao Li Hang.

Recently, BELLE international, a shoe giant in the mainland, announced the purchase of the "Millie" s (Miao Li) brand OSS enterprise (Hongkong) Limited and OSS International (Hongkong) Limited at the price of HK $600 million.

The acquisition completed the first acquisition of the debut of BELLE international in Hong Kong.

BELLE, which was listed in May, has said in its international prospectus that BELLE international will use 27%-31%'s fund-raising funds for various expansion plans, including acquiring company or alliance with strategic partners.

So the BELLE International announced that the acquisition of Aoshi enterprises with HK $600 million is actually a promise to investors in IPO.

BELLE international, which listed in Hongkong in May 23rd, has set a record of HK $435 billion in Hong Kong stocks. This shows that ordinary investors attach importance to the shoe and footwear sector.

Through IPO, BELLE international raised HK $8 billion 660 million, and its total market value exceeded HK $50 billion, which exceeded Gome value of 38 billion 600 million yuan.

To get rid of the shackles of the shoe and footwear sector at one stroke, it is strongly praised by Hongkong media as "the largest mainland retail listed company in the HKEx market value".

According to statistics, BELLE international, based in Shenzhen, is a joint venture founded by Deng Yao in Hongkong in 1991.

It owns 8 footwear brand chains, including BELLE, Teenmix (Teenmix), Staccato (Staccato), Joy&Peace, and is also the largest sports shoe distributor in China (Nike) and Adidas (Adidas) in China.

It has more than 2800 female shoe shops and more than 1000 sports shoes chain stores in 150 domestic cities, and has set up 35 retail stores in Hongkong, Macao and the United States.

In 2006, BELLE ranked first in sales of 10 Chinese women's shoes, including BELLE, Daphne, fortune bird, and Santa Fe, with a market share of 8.2%.

From the top of the list of Chinese women's shoes, the top 10 are BELLE, Daphne, Teenmix, 100 degrees, sun Da, Saturday, kissing cats, rich birds, Staccato, and her. Among them, three brands come from BELLE's door, saying that BELLE is "king of Chinese women's shoes".

When BELLE designs and plans its listing plan, it does not, like other listed companies, load its assets of the shoe factory into a listed company on the basis of its high-quality foundation, instead of putting all the assets of the retail chain into the listed company.

What is even more striking is that BELLE's prospectus did not invest these funds in the shoe production field when it announced the fund-raising investment, but mainly invested in the expansion plan of the retail store.

It is reported that the acquired Miu Li has 150 chain stores in the mainland and Hong Kong and Macao, and is a medium-sized footwear chain corporation.

The BELLE International's revenue from the oz group will make the number of BELLE international chains more than 4000.

It seems that BELLE, the chief executive and executive director of BELLE international, once said that BELLE has "expanded the number of chain stores every year" is not a joke.

It is understood that the payment of HK $600 million is: HK $400 million is paid in cash, and the remaining HK $200 million is a third party loan to BELLE international without interest, and is pferred from BELLE international to OSS to repay the debts owed to banks and sellers.

In addition, according to the contract, if the aforesaid enterprises in 2008 had a net profit of HK $30 million, BELLE international should pay an additional payment of HK $200 million to the seller.

The industry generally agreed that BELLE International's choice of a medium-sized Footwear Company for mergers and acquisitions is only an attempt.

If the acquisition is successful and can be successfully digested, BELLE international is likely to launch a shoe business again.

In fact, BELLE's ambition is not limited to simple acquisitions.

BELLE also plans to use 25% of its funds to open new stores, plans to open 1000 new stores a year, and refurbish stores every 3 years.

According to relevant data analysis, by 2010, China will become the world's largest consumer market for women's shoes.

From the most conservative figures, the total consumption of women's shoes is estimated at 8 billion pairs, and the total consumption of the market is estimated to be as high as 300 billion yuan.

From the perspective of market consumption, brand women's shoes will become the mainstream of consumption in the market.

Compared with the domestic appliance chain giants such as Gome and Suning appliances, the retail trade of the brand shoe chain store is much higher.

It is easy to see that under the leverage of mergers and acquisitions, Gome is rapidly shaping in the field of clothing and footwear industry.