The Key To Promoting Children'S Clothing: "To Serve Others With Love"
In shopping malls
Promotion
It plays a vital role.
In the survey of sales promotion in 20 shopping malls, most of the store's brand children's clothes were not involved.
Discount
Promotion, and after buying a certain amount of money.
Give
The way of gifts.
There are many kinds of gifts, ranging from toys, clothing accessories (hats, scarves, etc.) to underwear, but most of them are stuffed toys.
This is related to the characteristics of children's clothing. For children's clothing, jewelry is very practical, and underwear is a must, so this kind of promotion is very popular with consumers.
Toys are children's angels, and children's enthusiasm for toys will promote children's children's clothing.
Enthusiasm
。
Many brands of children's clothing will also take an active part in the unified promotional activities of shopping malls. Some brands of children's clothing will also consider the promotion methods of shopping malls when choosing children's shopping malls. Their attitudes to the often discounted shopping malls will not be added, so children's clothing is actually choosing their own brand image when choosing shopping malls.
Because nowadays children's clothing brands are relatively less advertised, so the way to express the image in subjective way is very few in addition to the location of the products. Therefore, the positioning of the shopping mall tells consumers from a certain angle the image of children's wear brand.
The characteristics of children's clothing, children's clothing for discount this common promotional means reservations, most brands are less discount, but many children's clothing has membership system and points and other promotional mode, for members and points to a certain amount of customers to take the gift of giving way, the overall feeling of cultural and emotional input more.
This is related to the starting point of many children's clothing enterprises. Many brands of children's clothing sold on the market are overseas brands of agents, and most of the overseas brands have already had a certain degree of operation in the market.
Pattern
We have some experience in building brand culture, and operate in the domestic market as long as we operate according to the existing mode of brand.
Therefore, most children's clothing enterprises attach great importance to brand culture. In comparison with other categories of clothing, children's clothing enterprises are doing relatively well in this respect.
Children still prefer these gifts. As merchants, sentiment promotion is a good way to promote sales, and emotional sales promotion is in line with the current development of children's clothing industry in the whole children's clothing industry.
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