Enjoyshanghai: China's First Student Concept Store Rafflesprivato Opens

Eight designers who graduated from the Donghua University Raffles School of international design are preparing for the opening of the first student concept store in mainland China. Located in Xintiandi fashion shopping center, RafflesPrivato is also an important part of training young Asian designers. What is more important is the hidden idea behind its business opportunities, which is guided and guided by students, resume business mode and put their works in the store. All in all, it is more like an experimental project.
The eight young designers are newly graduated from the Raffles Institute. Their inspiration comes from a completely different culture and personal style. They are full of expectation from traditional tailoring to popular and unique finished products. Christan, a fashion designer, designed many details in the background of Shanghai metropolis and drew inspiration from the decorative arts and architecture of the Old French style buildings. "My design is simply named" 1930 "to reflect the style of the old Shanghai. All single products are easy to match, nostalgic and modern, and highlight the charm of women. On the basis of different design ideas, Qin Xu's Niki's "age recall" series is mainly based on naughty naval winds and wants to compete with high-end chain brands.

Chen Zhigang can be said to be one of the most brilliant designers. This year, he has performed more than most young designers in Asia. Soft women's clothing can easily win the top spot in Shanghai's fashion market.

In addition to the designer's unique ideas and store management philosophy, the project will inspire new inspiration and talent in the Asia Pacific region. As long as members of Raffles College, whether they are studying or graduating, they will have the opportunity to present their works.

For the RafflesPrivato project director Kim Chun - Ling, the most special aspect of the project is to provide new designers with a platform for engaging in brand operation. "The idea of supporting students to start their careers" is often mentioned, but Raffles is really working in this direction. This project is the first step.

The concept of original brand store was born in Singapore last year, and RafflesPrivato is China's first attempt. Perhaps next year will create more branches.