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"Big" Clothing Store Strategy

2011/8/17 9:27:00 45

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With the "heart wide and fat"

modern

With the increasing number of urban residents, the "heavyweight" consumer groups are expanding rapidly. The slimming industry can be seen everywhere. Diet pills, slimming classes, slimming foods and even liposuction emerge in endlessly.

Especially in foreign countries, the fat garment industry has been growing rapidly in recent years. In some countries and regions with fast growing countries such as Europe and America and India, there are more than ten percent growth every year, while the demand for conventional clothing is shrinking every year.

It is understood that at present, obesity in China has more than 90 million people.

Experts predict that over the next ten years, there will be more than two hundred million obese people in China.

But relatively speaking, at home, the fat man clothing market is almost a forgotten corner.

No matter how big or small the store is, the clothes that are specially prepared for the fat people are very limited. It has become an embarrassment in the life of the fat people.

After all, the heart of beauty is common to all people. Fat people are no exception, especially fat women. It is embarrassing to go shopping and watch so many beautiful clothes and wear them on others.

To this end, if there is a clothing store specially designed for fat people, it will be greatly welcomed.

Location: fat people's clothing store location is not particularly important, do not specializes in crowded business circles.

Because of the fierce competition in ordinary clothing stores, it is difficult to attract customers in prosperous business circles.

Fat people

customer

More concentrated, as long as let it know that there is such a shop, then it can develop into a fixed customer base.

Decoration: rent a house of about 30~50 square meters, make a simple decoration, divide the house of 50 square meters into two parts, as the front door to attract customers and accept orders, as the workshop for processing clothes, buy Sewing machines and other related equipment.

Market positioning: fat people's clothing store in addition to market positioning, targeted customers at a glance, but also pay attention to a "love" word: first, ask fat people as waiters, fat for the fat people service, psychological easy to balance, increase communication opportunities; two is to use different flower names to represent different clothing models, avoid "fat" two words, take care of the self-esteem of fat people, and fat people's consumer psychology hit it off.

Personnel: four to five employees are recruited. Besides the attendants, two of them should be fashion designers. They require special experience in fashion design and be proficient in the production of clothes.

Because with the change of people's concept, fat people are not only satisfied with "silent black and white", but to pursue colorful world of clothing. Such people also need comfort and fashion.

clothing

The concept of design must also follow the innovation. It must be someone who has some experience in designing and cutting.

Advertising: there is no need to publicize the business which is clear and very regular for the group of targeted customers. In order to let more obese women know this, print leaflets can be distributed in places where people have much more traffic.

At the same time, we must establish our own customer files, regularly contact with the old customers, provide some additional services, and establish a fixed consumption group.

Business undertaking: you can also open your own business, and then subcontract to some strong and trustworthy clothing factories in the local area. This will reduce the cost of personnel and equipment and make the profits even more substantial.

Risk: Although there are many points to pay attention to in the operation of fat people clothing, it is not a very high entry threshold industry, so it is easier to follow suit. Once the entrant increases, the risk of competition may increase.