China'S First Student Original Design Monopoly Brand Raffles Privato Unveiled

"Raffles Privato", the first student original design Monopoly brand in China, will be launched by the Donghua University Raffles International Design Institute in the closing ceremony of Shanghai fashion week April 12, 2011. Raffles Privato is Italian, the meaning is Raffles Private Collection, Raffles private clothing. The launch of Raffles students' original design and exclusive brand marks the Donghua University's Raffles International Design Institute, which has always been committed to training the leading creative and commercial talents in the Asia Pacific region. It has also made a landmark step in cultivating, supporting and incubating design and creative entrepreneurs.

Raffles Privato was first founded by Raffles education group in 2010, one of the top shopping centers in Singapore, CHANEL, LV, GUCCI, FERRAGAMO and other international brands gathered in the Bailey palace. The purpose of setting up this student's original brand in the gold business center of Singapore is to support incubator students' original design, help them to accept the test of the market more directly, and cultivate more Asian young designers with market sensitivity and touch. The Raffles exclusive brand Raffles Privato, designed and marketed and managed by Raffles students, has gained double recognition from the industry and the market after its launch.

Now the first appearance and unveiling of Raffles Privato in China, the location of Shanghai fashion landmark new world, which is in Shanghai's fashion, culture and high-end business center, is enough to prove that Raffles Education Group strives to build Raffles Privato brand into high-end original design brand and train more Asian young designers' confidence and determination.

The opening of Raffles Privato Shanghai Xintiandi fashion shop is a joint venture between Donghua Raffles and the Ruian group of the famous commercial real estate group, exploring innovative school enterprise cooperation projects. Raffles, known as a famous Asian Design Institute in Donghua, has been an important base for cultivating indigenous original designers and cultivating new Asian design forces in the past 17 years. Ruian group's "Xintiandi fashion" shopping center has been positioned as a platform for cultivating the rise of Chinese design forces since its early establishment, and has helped the Chinese local designers to go to the world stage. The two goals coincide. The cooperation between the two sides in Raffles Privato Raffles students' original design Monopoly brand is an innovative cooperation between the two sides for the same vision. As the center of Shanghai's business and fashion, the new world is the most effective commercial area focusing on fashion trends. The new Raffles Privato will also attract the attention of fashion people and related industries and become the best stage for designing new generation display talents.

Raffles Privato Xintiandi fashion store from product design, brand marketing to store interior design, sales management to all links will be under the guidance of the teachers of Raffles College in Donghua, students are fully responsible, fashion design, fashion marketing, graphic design, interior design and business management and other professional students are involved, it can be said to be the original brand of 100% students. Raffles in Donghua hopes to inspire students with greater design inspiration by virtue of the quality soil of Xintiandi, and let the young students who are interested in the design field feel the real business mode in advance. All the works in the store will be adjusted regularly according to the principle of "survival of the fittest". The popular designers will also receive greater support from the Raffles Venture Center and venture capital fund, and are expected to become independent designer brands. Raffles Privato will become an incubator and accelerator for Raffles students.

In addition, as the exclusive brand of Raffles education group, Raffles Privato's brand store in Shanghai, besides promoting the works of original designers of Donghua raffles, will also attract excellent design works from 38 Raffles group students in the Asia Pacific region, including Sydney raffles, Singapore Raffles, Vietnam raffles, Hongkong raffles, etc., so that a variety of cultures, creativity and styles can be integrated here, and Raffles Privato will become a truly international and diversified designer's original brand store.

As one of the most authoritative and professional fashion week in mainland China, Shanghai international fashion week has always been encouraged to support the original local designers in Shanghai. On the platform of Shanghai fashion week, it has walked out of many designers who are active on the international stage. Therefore, Raffles in Donghua also took the opportunity of this Shanghai fashion week to announce the launch of the "Raffles Privato", a fashion oriented original design brand. The "Raffles Privato" shop in Shanghai Xintiandi fashion will be the first stop of the brand in mainland China. Thereafter, Beijing, Guangzhou, Chengdu and other places will open more "Raffles Privato" shops in the near future. Please wait and see!