Us Forever&Nbsp; 21 Landing High Street UK

In the context of declining sales and vicious discount competition, the three tier flagship store of Forever 21 has attracted a crowd of chasing fashion young people in just a few hours.

Linda Chang, the daughter of the fast fashion chain store's founder and Losangeles marketing director, said that the price was below 40 pounds. She thought that in order to last long sales, it could not follow British fashion.

When she opened the shop, she said, "the first price should be the right price."

This fashion awareness has a fast turnover cycle, and high flow makes up for the low margin.

Linda Chang said: "I don't think our customers regard us as a cheap or discount retailer. In fact, we don't do that either.

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The chain stores provide fashionable clothing for young people with obvious American style. Its rapid development shows that the competition among fashion retailers in the global mass market is quite brutal, including H&M and Zara.

The company's all-around democratization and low price make it more potential than other American fashion brands, such as Abercrombie&Fitch, Hollister and other retailers in the context of the U.S. economic downturn, overseas development has been at risk.

But critics think that growth in the UK is hard to find because Forever 21 chain stores are developing fashions with companies like Primark, NewLook, Peacocks and Matalan.

Neil Sanders, consultancy director of Verdict, a retail research and consulting firm, said: "there is no total growth in the clothing market in the UK, because every achievement scored by Forever 21 is at the expense of other companies.

The question is who is going to lose.

Saunders believes that the New Look brand is most likely to suffer losses, because its profit fell 40% last month.

He continued: "fashion is cheap for Forever 21.

Primark emphasizes cheap, New Look emphasizes fashion.

But Forever 21 emphasizes both.

Forever 21 is pushing to Europe, Asia and other regions.

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Forever 21 has more than 450 stores in the United States and has started selling in Korea, Japan, the Middle East and Canada. China is the next target.

3 stores will be opened in Shanghai, Beijing and Hongkong by the end of this year.

In Europe, Forever21 has already signed stores in Spain, Austria, France and Israel, while Brussels stores are opening in the near future.