Sports To Help Shoes And Clothing Brand

The sports arena is also the marketing battleground of branding companies. Besides the competition of athletes on the field, there are also brands competing under the scene. As the world's most competitive sports event after the Olympic Games, the twenty-sixth World University Games opened last week. Many delegations from Europe, America, Southeast Asia and Africa came out wearing sports equipment. Local sports brands made a lot of attention in this international event.

　　 The US and British Legion are wearing a brand name shirt.

Once upon a time, sponsorship of the Olympic Games and Universiade has always been a patent for international brands. Nowadays, with the rapid rise of many sports brands in China, the monopoly of European and American brands on international competitions is being broken, and more and more domestic sports brands are active in the public view. From sponsoring hot sports events to signing famous athletes both at home and abroad. brand The strong rise is changing the market structure of foreign brands' "dominating the whole world", which is most vividly reflected in the Universiade. Among them, the US delegation of traditional sports power is the biggest highlight for the first time to wear Chinese brand equipment.

As the number one economic power, the United States has been playing a leading role in sports and economy all the year round, and its performance has always been the international focus. The sponsorship of sports marketing is nothing more than focusing on teams and players in sports events, and the US delegation has always been the target of sponsorship of European and American big brands. In the past, domestic brand sponsorship of the US delegation could only be a luxury talk. However, the brand name of the Chinese Universiade was actually put the brand flag on the US team. The Chinese brand first completed the acquisition of the Sponsorship Resources of the US National Delegation.

It is reported that the sponsorship of the Universiade is entirely "elite route". The three national teams sponsored by the United States, Britain and South Korea are all gold medals of the Universiade. Especially in this session, the US team, as a sports power, attached great importance to it, sent the most powerful lineup of 435 people in the history, and sent many outstanding stars in basketball, track and field, swimming and other advantages. As the host of next year's London Olympic Games, the British Legion is also the largest team in its history. Neighbouring South Korea has also sent large delegations with absolute advantages in Taekwondo and archery. Many of the three athletes, wearing sponsorship equipment, spread their youthful vigor in the Universiade.

According to the briefing, in addition to signing a contract with the US and British university delegations to become the partners of the United States and Britain's college student sports delegation, the only designated award winning clothing supplier is the US university tennis team partner and the only designated competition clothing supplier.

For choosing cooperation with the delegations of the United States and Britain, ye Qi, vice president of senior vice president, said: "the delegation of the United States and Britain is a strong sports team with great appeal. We not only value their excellent athletic achievements, but also because of their youthful, passionate and dynamic characteristics, they can vividly interpret a fashion and Sport brand spirit.

"This cooperation with the enterprises is, on the one hand, impressed by the excellent quality of the Chinese brand," said Mr. On the other hand, the brand appeal of the partners' fashion and sports is highly resonated with the spirit of passion, struggle and enterprising spirit advocated by the two college students' delegation.

　 A large number of foreign delegations have been sponsored by enterprises.

According to incomplete statistics, the number of delegations sponsored by Chinese brands has reached 32, accounting for more than 20% of the total, most of which are from the sports brand.

Reporters learned that Jordan Lu You, Adi Wang and other companies have signed various delegations to show their demeanor on the stage of the Universiade. Despite the fact that the Universiade did not sponsor too many teams, the sport still attracted quite a lot of attention, because the sports sponsorship was two sports teams - the Chinese team and the Russian team. As a strategic partner of China University Sports Association for many years, this is the second consecutive sponsorship of the Chinese University delegation to participate in the Universiade.

The company has sponsored the delegation of General Alliance of Africa, Africa and Africa. Although not absolute sports strength, these three teams will also bring great popularity and attraction to the people. As the host country of the last Universiade, the general assembly of Africa is a common "black horse" production site at the Universiade. The delegation wearing blue blue sportswear has already made a lot of popularity at the opening ceremony. When the opening ceremony was held, the delegation sent out a banner of "thank you, love you", not only to remember the unique team, but also to remember the Chinese brand worn on them.

Meck sponsored the three national college delegations of Ireland, China and Japan. During the Universiade, the social activities and business activities attended by the delegations of the three countries, as well as attending the opening ceremony, closing ceremony, prize giving ceremony, press conference and media interviews, will wear the brand products provided by Meck.

Among the brand names of this Universiade, there is a new face that many people are not familiar with. Adivon 。 The brand provides official sports partners with a full range of sports equipment including the award dress. In addition, Lu You sporting goods Co., Ltd. also sponsored the European strong team Spain delegation.

361 degrees, the Universiade was heavily invested and built to become the first domestic brand to sponsor international comprehensive events. As the global partner of the Universiade, the team representing 361 degree cooperation has the largest number of Representatives. It not only provides torch bearer clothing, official sports uniforms, official uniform and other equipment for the Universiade, but also provides sponsorship for college athletes in Bulgaria, Sweden, China, Sweden, China, Singapore, Germany, Singapore, China, 16 countries, Switzerland, Belgium and other countries. {page_break}

Luo Shijin, chief consultant of Yang Yi Yang, believes that the Universiade is a world sports event. The commercial sense of smell of the sports brand is very keen. The positive participation of the Universiade is the upgrading of the brand marketing. Industry leading brands use absolute advantage of capital and resources to establish absolute advantages. These brands, through the power of integration, sponsor teams from many countries and focus on explosive brand marketing, providing samples and samples for other brands' sports marketing. Similar international games such as Universiade will become a regular stage for brand marketing, and the next Olympic Games in London will likely continue to appear in many sports brands. The effectiveness of specific marketing depends on the integration ability of various enterprises.

　　 The match activities outside the stadium are colorful.

In addition to the sponsorship teams, many brands have also organized various related activities on the sidelines.

In response to this Universiade, a campaign named "looking for a different paparazzi" was launched to support the Universiade. The activity is mainly through the way of network registration, collecting folk photographers and acting as the special photographers of the Universiade. The first phase of the selection was officially launched in July 6th, focusing on the collection of photographers in the vicinity of the city and the surrounding areas. Finally, a group of photographers were selected through the netizens' voting and the comprehensive assessment of professionals. The second stage after the end of the photographer's gathering phase is the online selection of "who is a good person". Users can express their opinions on the website and support their favorite athletes and photography.

The company also held relevant supporting activities at this Universiade. The company set up a reception center for the Chinese delegation of the "new strength China" Universiade next to Universiade village. Huang Tao, the brand director of the company, said that the reception center will host the Chinese delegation and the Chinese sports delegation of the Universiade, and the theme activities related to the equipment sponsors.

In addition, the center has also set up the champion's model wall of the twenty-sixth World University Games, and every athlete who won the gold medal will leave the champion's handprint here. For the winning members, the company also launched the new games' donation scheme. Every Chinese delegation produces a medal for the event, and sports will give donations to athletes according to the quota of 30 thousand yuan, 20 thousand yuan and 10 thousand yuan, and half of them will be donated to the hope project of the China youth development foundation.