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    Hangzhou Wedding Market Hit "Technology" Brand &Nbsp; Decisive Battle Wedding Season.

    2011/8/18 9:16:00 49

    Hangzhou Market Technology

    The 40 meter long background curtain wall is equipped with two 16 to 9 super LED display screens. On both sides of the curtain wall and stage, there are many stage lights and projector, with different colors and patterns, with crystal and glass balls on stage and venue.


    This is a few days ago.

    Hangzhou

    A hotel cost 280 thousand yuan to create a scene of luxurious wedding banquet.

    Even more shocking is that this luxurious wedding banquet is not for the new guests to entertain guests, but for the purpose of shooting the promotional albums overnight, and will be demolished in 10 hours.


    It can be said that, with the coming of the peak of wedding banquet in October, many hotels and wedding companies frequently hit "

    science and technology

    "Brand" to attract new people's attention.


    The bride turns into a stage play.


    "What is HangYa?" last weekend, Mr. Zhao, who worked in Hangzhou, went back to Dongyang to prepare for his hometown.

    wedding

    When Mr. Wang Wei, the director of the wedding company, recommended the bride to use the Hangwei, Mr. Zhao was stunned.


    "Hangwei is pliterate from the English" hanging wire rope ". It was originally a homemade dish for the actors, and now the bride can also taste it.

    We have done two fairs, one is a fairy tale wedding, the bride is decorating the princess through the wire rope, meeting the prince who plays the bridegroom, the prince wears crystal shoes for the princess, and a bride comes down from the happiness pavilion through the wire rope, waiting for the bridegroom's proposal.

    Wang Wei explained.


    In addition to hanging Wei Ya, mirror carpet, electronic spray, ring machine...

    Some of the new technology has gradually entered the wedding industry, of which the most cited number is LED screen.


    "If you want to express the mood of a new person in a more intuitive way, you can use the LED screen to match the lighting of the dance. The effect is that other ordinary yarn can not be achieved by unadorned inkjet painting.

    The price of the whole wedding is usually over one hundred thousand yuan before the LED screen will be used in the wedding, and now the wedding ceremony of fifty thousand or sixty thousand yuan has begun to use the LED screen in a small area.

    Zhu Yaoping, general manager of a wedding company in Dongyang.


    Introduction of South Korea's water droplet show LED screen explosion


    Coincidentally, in Hangzhou, where the wedding industry is more competitive, many hotels and wedding companies are also secretly distributing soldiers to accumulate strength for the upcoming wedding season.


    "We are planning to cooperate with South Korea to introduce a set of scientific and technological equipment originally used for commercial performance, the water drop show.

    The background is water droplets, which can make water droplets imaging by controlling the speed of water droplets.

    From the outside, guests will see a few words on the screen, such as "never mind."

    Cui Xuemin, director of Hangzhou min Yang Ye advertising planning Co., Ltd., told reporters that a total cost of tens of thousands of wedding, the device will cost fifty thousand yuan.


    In addition to the wedding company and advertising planning company, the hotel also aimed at the fat of the wedding as early as possible, and some hotels themselves are equipped with LED screens and gimmicks.


    According to Shen Rongfu, director of conference and sales at the Grand Hotel, the wedding reception in the international conference hall has not been ideal, but since last year's 32 square meters of LED screen was installed, the situation has undergone a 180 degree change.


    "Many new people have rushed to this LED screen. This year's wedding reception is double the number of previous years. The order of wedding banquet has been discharged into the second half of next year."

    Shen Rongfu said they also plan to extend the LED screen to other hotel rooms.


    The "technology" brand caters to the "80's" personality needs.


    Whether it is a wedding company or a hotel, the combination of technology and creativity for wedding is mainly from the pressure of industry competition.

    "Some wedding companies began to take orders for a computer, a person and a store."

    Facing the confusion of the industry, Xu Shaoming, manager of Hangzhou Huadu wedding etiquette company, shook his head.


    In this regard, Wang Wei and Xu Shaoming share the same feeling: "in the past two years, Beijing, Shanghai and other places have introduced some scientific and technological elements, mainly because of the new opening of the wedding company this year, especially fierce competition.

    Using some scientific and technological means is also trying to make a wedding different from other companies. "


    In addition, with the advent of the Post-80's wedding boom, new people's demands for wedding planning are getting higher and higher. Individuality and fashion become an inevitable theme in wedding.

    Compared with the post 70, today's Post-80's are more capable of accepting new things, have more ideas, and even have a few ideas. These ideas must be realized by means of props.

    Zhu Yaoping, who has been with the "post-80s" newcomers for many years, said.


    "The next 90's may have more ideas. This has prompted the wedding companies to continue to make progress and introduce and use some new technology elements in order to survive."


    The cost is a "technology" brand popularization.


    But then, wedding companies and hotels offer so many new technology gadgets that range from hundreds to tens of thousands. Are new people willing to pay?


    The "post-80" netizen, "Fire", who plans to make a wedding in the future, has talked about his view. If he takes the electronic check-in, if he talks about ostentation, he or she will choose artificial guidance, and the most traditional thing is to retain it, like an elderly guest or accompanying to the table.

    Secondly, the cost should also be considered. Over 10% of the budget can be accepted.


    Netizen ELL also said: with no need of these new gadgets, it is basically done by personal strength. Usually, there are more than fifty or sixty tables with LED screens and electronic check-in.

    It also depends on whether it is suitable for use, whether it fits the theme or not, what the business can not believe, and the simple wedding has its own advantages. Love is not measured by form.


    The reporter learned from the wedding day wedding plan in Rome that although the use of technology products in wedding banquet has been gradually replacing the traditional form in the past two years, the "post-80s" really use only about 10% of the total.


    "Compared with the field, the cost of human resources and wedding banquet in Hangzhou is high, and the consumption of Hangzhou wedding is mostly public consumption.

    In addition, some of the hotel facilities are still not up to date. Some of the technology products themselves are not yet mature, and the promotion of technology companies is not enough. With regard to safety and other considerations, the popularization of new technology elements is still a long way to go.

    Xie Tian, director of the company said.

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