Comment: Dangdang's "Mistakes" Lie Behind The Integrity Issue.

According to media reports, Dangdang "1 yuan" appeared continuously. ADI shoes "," 110 yuan Samsung mobile phone "and" children's book promotion "incident. There were 3 defaults in 10 days, and all of them went to "operational errors".

In my view, "operational errors" are just excuses. As the leading e-commerce business in China, there have been 3 "operational errors", especially the "children's book promotion" incident. It is entirely a business of Dangdang's own operation. Such a "operation error", the market does not believe that consumers do not buy it.

Dangdang's breach reflects a lack of credibility. This is a common problem for Chinese enterprises, especially the Internet e-commerce enterprises. This is an honest business that should be done at least. But in Chinese enterprises, listed companies and well-known enterprises have become scarce products.

At the beginning of the year, Chinese Internet companies set off a wave of Wall Street. list Tide, Dangdang is also one of them. But this craze soon cooled. The reason lies in the integrity problem, which lies in false financial statements and fabricated business performance. All these reveal that there are huge problems in the integrity of Chinese enterprises.

It should be noted that some enterprises are willing to violate their commitments for the sake of their interests. The ultimate result of dishonesty is losing the market, losing customers and losing customers. This is the fundamental reason why many enterprises are not far away.

Therefore, it is hoped that Dangdang should face up to its own problems and not violate its promises, otherwise the whole industry, especially its own reputation, will ultimately be affected.