One Night's Popularity: The Smurfs's Nostalgia Marketing Strategy

3D blue sister

Stars in The Smurfs's premiere

In addition, "fashion bazaar" also modeled on blue sister Smurfette, produced a group of 3D fashion blockbuster, and blue sister wore Marc Jacobs, Lanvin, Louis Vuitton, Dolce & Gabbana and other brand costumes.

The "boom" brought by "The Smurfs" is not only surging in the Hollywood.

Fan Bingbing's recent light blue dress and polo Beret is also very attractive.

Zhou Bichang has also recently put on a beautiful The Smurfs necklace, so that fans can exclaim lovely.

Although "The Smurfs" was an animation in the 80s of last century, supporters always "love her".

These lovely protagonists will bring the lovely wind into the fashion world.

The whole The Smurfs family joined the X Smurf dress series of bursholon, which allowed fans to put their idols on top.

The X Smurf dress series of bursworth, in addition to the selection of summer Tee, also joins many styles of autumn gown. For example, the ladies' dress includes all kinds of loose shoulder Tunic Tee, stylish styled bat sleeve Tee, One Piece horn sleeve, and more athletic hoodies and coats.

While men's style is the most prominent in blue lattice Polo Shirt and lattice T-shirt. The Old and School are both comfortable and comfortable, suitable for The Smurfs fans.

In addition, Chinese consumers' love for The Smurfs quickly spread in online stores.

Search on Taobao, you can find more than 40 thousand items related to The Smurfs, including T-shirts, skirts, dolls, accessories, cell phone shells, etc.

The prices of these commodities range from tens to hundreds of dollars.

Among them, a doll worth 19.8 yuan has recently sold as many as 553 pieces, and a blue sister T-shirt with a value of 40 yuan has been sold for 173 pieces.

Recently, a famous fashion shop in Paris, France, used this "The Smurfs fever" to launch a lively and witty The Smurfs series watch.

These watches include the "Skinwatch" series and the "Silhouette" series.

Each watch of the "Skinwatch" series is deduced from different colors of candy.

Blue dad, blue sister, Cong Cong, blue, clumsy and LeLe are familiar with their childhood partners. They appear on the dial with a naughty and lovely gesture. The "Silhouette" watch shows the interesting scenes of The Smurfs's pyramid from the watch band to the dial.

A "The Smurfs body" is emerging on the Internet. On the micro-blog homepage of many portals, there is a column to write your own "The Smurfs body".

Only a few days since the movie was released, micro-blog has summed up the 16 most representative versions of news, nurse, PUFA, doctoral, research, investment bank, accounting, IT and so on.

For example, the popular programmer version: "there are a group of programmers on the sea side of the mountain. They are honest and shy. They are smart and rich.

They sat there all day and stayed up writing software, and they took a bite of instant noodles when they were hungry.

Oh, hard working programmers, oh, hard working programmers, they will have to do it again, but there will be only two days left. "