Brazil Inspiramais Exhibition: Leading The Trend Of Leather Footwear Industry

The fourth Inspiramais (meaning more inspiration) exhibition held by the Brazil Accessories Association (Assintecal) - the success of the exhibition of design, accessories and innovation shows that Brazil has become a qualified innovator in the fashion industry.

This is the result of years of painstaking efforts, while professionals in the industry say that the road is still long.

The event was held in Frei Caneca Convention and Exhibition Center in St Paul on 26-28 July and gathered from Brazil.

The quality of the preview and exhibits attracted designers and enterprises from all over South America. They poured into the exclusive exhibition hall of designers and enterprises and displayed their design originality on new materials and accessories.

During the three day exhibition, exhibitors exhibited more than five hundred new designs and new materials on their stands and 2012 winter style creative forums.

At the closing of the Inspiramias exhibition, both the organizers and exhibitors agreed that the results of the exhibition exceeded the expectations of all the previous three exhibitions. The project has been developing continuously in the past and will continue to the next year.

The limitation of the Frei Caneca Convention and Exhibition Center is obvious because the walkway of the Convention Center is full of large numbers of walkways.

According to the organizers of the exhibition, the various business meetings held on the theme of "buyers project" were originally designed to generate about $1 million 200 thousand in pactions in the coming year, while the actual situation is over 20%.

Foreign buyers attending the exhibition are from Argentina, Columbia, Ecuador, the United States, Italy and Peru.

Brazil designer Walter Rodrigues said, "the Inspiramias" exhibition aims to fill the vacancies in the Brazil fashion industry, that is, to guide the fashion trends in the raw materials and accessories of footwear, leather and textile production sectors.

In addition, the exhibition also promoted the fashion industry in Brazil by emphasizing the source of the inspiration and creativity of the local fashion industry and the main features of the products made in Brazil.

We achieved excellent results at the Inspiramias exhibition.

Maddalena Pretucciano, a buyer from Italy brand Missoni, said she was coming to the exhibition for the first time.

Much of the success of the exhibition owes to the design team led by Mauricio Medeiros and Walter Rodrigues, and the two of them came from the Brazil Designers Association (ABEST).

The Brazil Accessories Association (Assintecal) provides attractive theme events and expert meetings and creative seminars, which will attract many public participation.

Martin Shorten, former director of sports products of Nike, and Martin Shorten, the current R & D project director, delivered a speech at the first symposium on sustainable development and innovation of Inspiramais, and talked about the development trend of sports footwear industry.

The designer Chiara Gadaleta focused on the issue of "sustainable fashion". On the other hand, design consultant Teresa Carvalho and Jos Pedro Lins talked about the environmental impact of the footwear industry.

In order to influence the opinion of leaders of international public opinion on Brazil's design and innovation, the "image project" launched by the exhibition provides international journalists with information about the Brazil market and the concept of "Brazil manufacturing".

In this Inspiramaos exhibition, visitors to its "image project" include journalists from the following media: CueroAm Ye Rica from Argentina, Moda Pelle, Fotoshoe Group and ARS from Italy, Global Fashion Export from Spain, Columbia and Rica, and British bloggers.