The "Breaking" And "Standing" Of Jiangmen'S Clothing Industry

Jiangmen is one of the important production bases of the garment industry in Guangdong. Since the reform and opening up, relying on the geographical advantages of neighboring Hong Kong and Macao and the rich overseas Chinese resources, attracted a large number of clothing, footwear and cap enterprises to invest in our city, and gradually form a relatively complete set of clothing.

However, with the advent of the current economic development mode and the pformation and upgrading of industrial structure, as the traditional labor intensive industry, the development of garment manufacturing industry in our city is also facing great challenges.

What are the bottlenecks in the development of our garment industry? What are the bottlenecks? What are the prospects for the development of the industry? How can we break through in the tide of pformation and upgrading? For these focal issues, the Municipal Bureau of statistics has released the "Jiangmen garment industry development report" for the first time by scientific investigation and analysis.

1 status quo

Taking small and medium-sized enterprises as the main part of scale efficiency

It is understood that as of the end of 2010, there were 257 garment enterprises above Designated Size in the city, and the industrial added value of the garment industry in 2010 reached 4 billion 689 million yuan, accounting for 5.3% of the city's industrial added value.

These garment enterprises are mainly concentrated in three cities (districts) of Kaiping, Pengjiang and Taishan. There are 192 garment enterprises above Designated Size in three places, accounting for 74.7% of the total number of cities, and the industrial added value is 3 billion 779 million yuan, accounting for 80.6% of the total garment industry in the whole city.

The largest number of garment enterprises in Kaiping, 110, accounting for 42.8% of the city, its industrial added value accounted for 39.5% of the city.

The report revealed that in 2010, there were 257 cities above designated size.

Jiangmen clothing enterprises have nearly 400 million sets of (ready) production capacity of garments (shoes and caps) every year. In 2010, the output of clothing products in the city reached 384 million 70 thousand, an increase of 64.1% over 2006, accounting for 5.47% of the total output of the province.

Of the 257 garment production enterprises, 122 products are exported to foreign countries, accounting for 47.5% of the total number of enterprises. The total value of export delivery is 6 billion 568 million yuan, accounting for 66.8% of the total output value of these enterprises, accounting for 36.9% of the total output value of all garment enterprises.

In addition, from the geographical perspective, the clothing industry in our city is mainly concentrated in three places, namely, Kaiping, Pengjiang and Taishan. Among them, Kaiping ranks first, and its output value is 6 billion 713 million yuan, accounting for 37.7% of the total output value of garment industry in Jiangmen, accounting for 18% of the total industrial output value of all the local scale, and is the pillar industry of Kaiping.

Labor intensive industries are inefficient.

According to the report, in 2010, the main business income of garment enterprises above designated size was 17 billion 191 million yuan, the main business cost was 14 billion 608 million yuan, and the main business tax was 260 million yuan.

The average household business income is 66 million 890 thousand yuan, the main business tax is 1 million 10 thousand yuan, and these household index is only 60.26% and 70% of the industrial enterprises above designated size.

In 2010, the number of garment enterprises above Designated Size in our city was close to 70 thousand, and it was a labor-intensive industry.

The enterprise comprehensive benefit index is 184.87%, the total assets contribution rate is 22.2%, the capital maintenance and appreciation rate is 143.22%, the asset liability ratio is 49.76%, the turnover rate of current assets is 3.13 times / year, the cost and profit rate is 6.3%, the total labor productivity is 76692.6 yuan / person year, and the sales rate of products is 97.35%.

Among them, the total assets contribution rate, capital maintenance value added rate and product sales rate are all higher than all industrial enterprises above scale, showing that our garment enterprises have higher profitability and operational efficiency, and the asset liability ratio is slightly lower than all industrial enterprises above the scale. On the one hand, it reflects the steady operation of garment enterprises and the higher level of protection to creditors. On the other hand, it also reflects that the financing ability of enterprises is not strong and the management is too conservative. The turnover rate of current assets, the cost and profit rate and the total labor productivity are all lower than the average level of all Industrial Enterprises above the scale, and the total labor productivity is only half of the average level of all industrial enterprises by 151491.2 yuan / person.

By the end of 2010, the clothing enterprises in the city had inventories of 2 billion 42 million yuan, accounting for 24.3% of the total assets, which accounted for 10 percentage points higher than the average level of Industrial Enterprises above Designated Size in the city, and reduced the turnover rate of current assets.

These data indicate that the key to the development of an industry is how to effectively finance and improve production efficiency.

Statistics show that in 2010, for example, 19 of the 257 garment enterprises in the city suffered losses, and the loss of enterprises was 7.4%, 8.5% percentage points lower than the total industrial enterprises in the whole city, 1.1 percentage points lower.

The total profit of the 238 enterprises was 989 million yuan, and the total profit of the enterprises was 4 million 155 thousand and 500 yuan, 50% lower than the average 8 million 377 thousand and 700 yuan of all industrial enterprises above designated size.

2 prospects

An "urban day" industry

"From the data analysis of the" report ", the clothing industry in our city mainly has the following problems: first, the small scale of enterprises, small and medium-sized enterprises as the main force, and insufficient scale efficiency; two, low labor productivity, only 50.62% of the total industry, over reliance on the number of labor force, and relatively large impact on the rise of labor costs; three, lack of independent innovation capability, weak R & D and design capabilities, insufficient investment in science and technology, and difficulty in forming core competitiveness; four, lack of brand building, and most of the development of enterprises still remain in the OEM stage.

Chen Junwen, a reporter for the report and a statistician of the Municipal Bureau of statistics, explained the data in the interpretation of the report.

Nevertheless, he is still very optimistic about the development prospects of the garment industry in our city.

"With the continuous improvement of people's income level and consumption level, consumers' demand for clothing is bigger and bigger, and the development prospect of clothing industry is still good."

Chen Junwen said, "although the clothing industry is a traditional industry, it is also an urban industry with" no sun at all ".

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Data show that the growth rate of garment retail sales in China in recent years is 18.7% in 2004, 19.6% in 2005, 19.2% in 2006, 28.7% in 2007, 18.8% in 2008, 18.8% in 2009, 25.8% in 2009.

"It can be seen that the domestic clothing consumption market has entered a period of rapid development. The garment enterprises in our city should seize the opportunity, rationally adjust the domestic and foreign market strategy, and intensify the development of the domestic market."

Chen Junwen believes that from the perspective of market demand, on the one hand, the degree of global economic integration is getting higher and higher. To seize the international market has become an inevitable choice for enterprises to grow and grow. On the other hand, policies such as stimulating consumption and expanding domestic demand, and the upgrading of clothing consumption have provided greater room for the development of the garment industry.

"From the perspective of the law of development in developed countries, after the per capita GDP reaches US $5000, the garment industry will enter another stage of rapid development, and our country is entering this stage."

Chen Junwen said.

3 thinking

Fierce competition in the market

Transformation is urgent.

On the one hand, the development prospect of the industry is still very optimistic, and on the other hand, the competition in the industry is very intense.

"Facing the reality of opportunities and challenges, the garment industry in our city should seize the opportunity to actively promote the pformation and upgrading of the industry and prepare for the new round of development. Otherwise, it will inevitably be eliminated by the market."

Chen Junwen thinks, "the competition of clothing enterprises at home and abroad is fierce at present, and most of these competitions are not between products and prices, but more on product design innovation, brand marketing services and market responsiveness."

As for how to pform and develop the garment industry in our city and continue to be bigger and stronger in the competition, Chen Junwen also put forward the following suggestions:

Change the mode of growth and pfer to knowledge intensive.

In order to remain competitive, we must change the way of growth, pfer from labor-intensive to knowledge intensive, and seek breakthroughs in developing new markets, introducing new technologies, developing new products, using new materials, and exploring new systems.

Improve the quality of elements and efficiency to advanced technology.

First of all, we should increase the introduction of advanced equipment and technology, improve the quality of products and save manpower and material resources through the introduction of advanced cutting, sewing and finishing equipment. Secondly, we must attach great importance to the development of human resources. By strengthening the training and training of workers, we can effectively improve labor productivity, offset the impact of wage increases on costs, and on the other hand, rely on the improvement of staff quality to provide brand protection.

Improve product quality and implement brand development strategy.

We advocate the combination of enterprise, school and research to solve the problem of insufficient technical power of small and medium-sized enterprises.

In the short term, we can use our university's scientific research strength to set up a design team for small and medium-sized enterprises to participate in the design and R & D work of enterprises. In the long run, enterprises, universities and research institutes should be promoted to take the form of sending out training and coming in for guidance, so as to train their own design team and improve their independent innovation and R & D capability.

Strengthen marketing management and improve market development level.

Garment enterprises in our city should seize the opportunity to rationally adjust domestic and foreign market strategies and increase domestic market development.

Marketing team is an important force for enterprises to bring their products to market. Especially in the context of global integration, enterprises must seize the information of production and marketing changes at home and abroad in order to gain advantages in fierce competition, and put enterprises in the supply production sales industry chain all over the world.

Innovating business mode and improving market responsiveness.

It is necessary to build up a network alliance to improve the efficiency of information pmission with suppliers, customers and partners, to contact customers more closely, to collect market information more widely, to ensure that products meet the market demand, and to feed information to suppliers faster. By strengthening cooperation with other enterprises, we can expand our own strength, expand our business space and improve the efficiency of production and operation.