Seasonal Entrepreneurship Brings "Face Cake" &Nbsp;

According to the Spanish wave network, this year Barcelona In the summer, due to several sudden heavy rains, the temperature of the whole city has been kept at about 18 to 25 degrees, which has led to the fact that the whole of Barcelona is more than 25 degrees high in summer. Affected by the temperature, Chinese businesses engaged in 100 yuan stores, clothing stores and shoes and hats shops have been on the rocks this summer. Many Chinese shoppers, such as 100 yuan stores and clothing stores, lamented: "the heat is not up in summer, and the business can not be done."

　 The drop in temperature has led to a general decline in Chinese business.

It is understood that as an international tourist city in Barcelona, the annual average temperature is about 17.5 degrees, and after entering the summer, the temperature of Barcelona should be around 25-30 degrees. The summer heat makes Barcelona beach a place where tourists from all over the world gather together to enjoy the cool and frolic. After entering the peak season of summer tourism, the arrival of thousands of tourists has also promoted the business of all walks of life in Barcelona, bringing the whole city into a period of great economic prosperity.

A clothing store owner near Barcelona beach told reporters: "every year in May, Barcelona began to enter the tourism season, from now until October, the temperature began to decline, are good times to do business. For swimsuits, most of the customers here are mainly foreign tourists in the summer, so the sales of swimsuits are about 50-100 per month, plus some accessories such as slippers and water sleeves. Even in the period of economic crisis, I should earn at least four or five thousand euros a month in the summer. However, the heavy rainfall and hail weather in April may indicate that the temperature in Barcelona this summer is different from that in the whole year. Sure enough, after nearly two consecutive weeks of rainy weather, even after entering Barcelona in May, the temperature still can not rise. As the weather began to pick up gradually in July, the sudden heavy rain once again brought the temperature down.

The drop in temperature caused visitors to Demand for consumer goods As a result, the business of clothing stores has declined sharply compared with previous years. Some hundred stores and shoes and hats shops are also affected by the temperature.

In the past summer, Wang, a businessman in Sants who runs shoes and hat shops, was busy every day for the store's business, calculating purchase, researching and buying goods like ants on an oil pan. However, this summer, July and August, the two heavy rain weather, making the summer temperature in Barcelona as cool as autumn, Wang from July this year, the purchase of more than 30 boxes of new sandals, has been unsalable.

　　 The competition of "bread cake" brought about by seasonal Entrepreneurship

On the 2000 meter Street on the Sants street, there are many kinds of shops on the street. There are hundreds of stores, shoes and hats and clothes shops which are managed by Chinese. There are 10. There are as many as five or six clothing stores, shoe and hat shops that have just started operating under the store this year. According to Wang Mou, a shopkeeper of shoes and hats shop, "from Plaza Espana to Plaza Sants, it has become more and more prosperous in recent years, attracting a large number of Chinese people to do business here. Every summer, like an international tourist city in Barcelona, it should be the best time for 100 yuan shops, clothing shops, shoes and hats shops. But now it doesn't earn much every summer, and there's more and more competition from new stores. "

Just like a piece of bread, on the Sants street, the Spanish shoes and hats, clothes shop, Chinese people. Shoes and hat clothes shop They are fighting for a share. Under the pressure of competition, many practitioners can not compete against the cruelty of the survival of the fittest. After choosing to close down and close down, they once again attract more businessmen who want to open shop and seek development to join the ranks of competition.

Every spring, there are more and more merchants who choose to shop in search of business. After entering the summer, businesses start to rack their brains to make profits: new businesses try to win their first pot of gold, while the old businesses are trying to compete with new stores in various ways while maintaining their original business. By the low temperature this summer, many Chinese businesses can not do business with them in previous years, let alone how hot the business of new stores can be.

Businessmen say frankly: "one day is a day, and the future is invisible."

Faced with the impact of the low temperature this summer, and in the summer, the competitive situation caused by the traditional wave of starting a business in the summer season, many businesses are faced with a dual pressure dilemma. They can only choose to make a day and strive to survive in the cracks to withstand the cruelty of reality. For the future whether or not to maintain development, most businesses are frankly speaking, business is not good, what will happen later, no one can predict.

Affected by the temperature, many Chinese businessmen have failed in business. Seasonal Entrepreneurship The competition has made Chinese business harder to maintain. However, despite the fact that Chinese clothing stores and shoes and hat shops have sprouted everywhere, there are some stores that are already at a disadvantage and totally unable to manage in competition, but prefer to "eat their old books" every day, but also continue to maintain them, creating a "prosperity" illusion of Chinese businesses everywhere. The real purpose behind it is to keep up with the competition, and the mentality of "everyone has no food to eat and see who stays" is making the industry more competitive.