Forging New Business Opportunities In Shenzhen

In from October 20th to 23rd, the nineteenth China (Shenzhen) International Toys and gifts exhibition will be unveiled in Shenzhen Convention and Exhibition Center. As of now, 3300 enterprises have been attracted to sign up. The enthusiasm of exhibitors is due to the growing large gift market in China.

According to a survey released by the gift industry association of the all China Federation of Commerce and industry, the total sales volume of the gift market in 2010 has exceeded 900 billion yuan. How to grasp the huge business opportunities has become the focus of attention.

After seeking "three to one supplement"

In the 80s of last century, the Shenzhen special economic zone was established. A large number of labor-intensive industries moved to the Pearl River Delta, and the "three to one subsidy" economic mode of processing, sample processing, assembly and compensation trade was realized.

Nowadays, "three to one supplement" has changed because of the times. Gifts, toys and other light industries are more eager to seek new trade patterns.

In this regard, the role of exhibition platform is becoming more apparent.

Both overseas and local enterprises can make full use of the Shenzhen gift show to create creative brands, diversify their contacts with buyers, fully understand the market demand, put product design and R & D in the first place, and separate themselves from pure production and processing.

At present, Guangdong industrial design not only holds the "bull's ear" for 13 consecutive years, but also applies for patent applications.

UPU member of Shantou superior product group, Li An, uses environmentally-friendly plastic raw materials, integrates various elements of Chinese style elements such as plum orchid bamboo chrysanthemum, four beauties, five tiger general and journey to the west, and develops a series of Facebook, bathroom, kitchen and outdoor series products. It will create the sunshine and warm home atmosphere for the people by creating the most common daily cosmetics.

"Not only is Guangdong, but now the trend of independent innovation has become popular in the national gift industry, so enterprises can be more close to customer demand and have more profits."

Enterprises gather centrally through exhibitions.

New ideas of exhibition under service winning

The researcher of the gift industry association of the all China Federation of industry and Commerce pointed out that "with the rapid development of modern technology such as information technology, there are more and more channels for enterprises to promote investment promotion, and the pformation of exhibition functions is a global trend."

As far as gifts exhibition is concerned, it is better than network and promotion. Giving full play to resource advantages and service advantages is the key point. In addition to strengthening paction services such as buyer matching and distribution channel development, new exhibition, trend seminar, gift industry TOP100 enterprise selection activities will also be held in Shenzhen this year. We will analyze the future development direction of the gift industry from many angles and explore the way of China's gift brand development under the global pattern.

With the improvement of exhibitors' innovation, customization and planning ability, banks, real estate and department store super group customers are happy to enlarge their orders at the exhibition. These customized gifts are not only for promotion and appreciation, but also for the carrier of corporate culture.

To observe the characteristics of the exhibition site in recent years, many well-known gift companies have moved the dealer conference to the site of the gift show. Additional booths have been set up to dispatch more professionals to the scene and listen to buyers' suggestions and opinions. The one-stop business goal has been achieved, which can save a lot of manpower and material resources compared with the promotion to all parts of the country.

According to the organizers, the exhibition will not only open all the nine exhibition centers of the Shenzhen Convention and Exhibition Center, but also open the two floor service hall as a boutique exhibition area, and increase the free direct train service in many districts of the Pearl River Delta region, providing more trading opportunities for more enterprises and buyers. It is expected that the four day exhibition will receive more than 130 thousand visitors at home and abroad.