Bosideng Shows Great Excitement At The Door.

The thirteenth Jiangsu International Fashion Festival is about to begin in September 7th at the new Nanjing International Expo Center.

Between which,

Giving play to the advantages of world famous brand and international capital

In recent years, Bosideng has accelerated the pformation with scientific and technological innovation, optimized the product mix and built the international manufacturing quality.

The company has introduced world-class companies from Germany, Italy and Japan several times in batches.

In December 2010, Bosideng and Tianjin University of Technology jointly established a national post doctoral research station in Suzhou to research and develop specialized cold suit to meet the needs of special needs such as military supplies, rescue, disaster relief, sports and sports, and strive to achieve the comprehensive localization of high-end cold proof products.

Bosideng actively supports and leads industrial technology standards to expand the influence and discourse power of enterprises.

At present, the company has 42 national patents, successively undertaking the key research projects supported by the 100 person program of the Chinese Academy of Sciences, the national fifteen science and technology tackling key project and the National 863 project sub item, participating in 5 national standards and 2 industry standards drafting and revising work, and directly making 218 kinds of technical standards for various enterprises.

In July 2010, the sixth ISO/TC133 clothing size series and code international standard meeting decided that China and South Africa would take the form of "Joint Secretariat" to undertake the work of the ISO/TC133 Secretariat, and will formulate and amend relevant international standards.

Bosideng actively undertook the work of the secretariat after settling into China, and promoted the historic breakthrough of Chinese clothing in international standardization.

During the "12th Five-Year" period, Bosideng will continue to explore diversified cooperation modes with professional organizations and research institutes, and promote the close integration of industry, education and research.

At the same time, we should actively promote the construction of information technology, and strengthen the supply chain management and decision-making of apparel design and production, volume statistics, mass production, logistics and distribution by network information technology and e-commerce platform.

Bosideng actively promoted independent innovation, structural adjustment and resource integration, and opened the curtain of pformation and upgrading with the main content of business refinement and industrial chain integration.

Bosideng exerts the advantages of world famous brand and international capital, establishes the strategy of four seasons product pformation, adjusts the product structure and optimizes the brand combination, and realizes the fashion expansion from the down jacket to the non seasonal products such as men's wear and women's wear.

At present, Bosteng men's clothing, Rocawear (Luo river Wei Er), BOSIDENG RICCI (Rui Qi) and other emerging projects are developing rapidly: the Bosteng men's wear is set up in the whole country.

Persisting in localization management and operation

Gao Dekang said that in the next few years, Bosideng will enter into the four seasons clothing field. Its sales share of non down garment business is expected to increase to more than 40%. It has become a comprehensive garment enterprise with many products such as down garments, men's wear, women's wear, casual wear, children's wear and outdoor clothing.

Based on the development of the brand of strong winter clothing and the development of excellent clothing industry, Bosideng's industrial readjustment will not be limited to the format of "big clothes". It will focus on broader market space, strengthen interaction and integration with basic industries and emerging strategic industries such as freeway, hotel operation, rural finance, solar photovoltaic and so on. Based on horizontal competition and vertical chain integration, we should build a modern industrial system with structural optimization, advanced technology, cleanliness and safety, high added value and strong employability.

Bosideng is the first clothing brand to enter the European market with its own brand, and is also a well-known brand in the global cold clothing industry.

In September 11, 2007, Bosideng down garment was appraised by the AQSIQ as the only "China world famous brand product" in the clothing industry.

In October 11th of the same year, Bosideng International Holdings Limited (03998-HK) listed on the main board of Hongkong stock exchange and stood at the new starting point of brand internationalization.

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Bosideng, based on overseas financing and wisdom, actively explores the mode of online trade, overseas franchised stores and branch offices to expand international influence and market.

In the process of creating overseas "base areas", we adhere to localization management and localization operations, and have registered Bosideng (USA) Limited, Bosideng (Russia) International Limited, Russia Bosideng Friendship International Limited liability company, Bosideng International (Canada) Limited and other overseas sales organizations.

Bosideng down jacket successfully entered Japan, the United States, Canada, Russia, Switzerland, the United Kingdom and other countries, and established the image of high-end high-end clothing in the mainstream market of Europe and America.

Bosten Menswear, with its excellent manufacturing technology, has been stationed in the strong marketing network of the British chain store brand GREENWOODS (Green Woods), which has made impressive sales achievements, and opened two Bosteng men's boutiques in the UK to create a precedent for China's own brand stores to land in the European market. It has become a typical case of "made in China" to "world famous brand" in the post financial crisis era.

Facing the future, Bosideng will carry out pnational capital operation in a global perspective, accelerate the acquisition, merger and reorganization, and act as agents for potential foreign brands, and promote the expansion of independent sales terminals in the international market.

Nevertheless, Gao Dekang, chairman of Bosideng, said: "through the Jiangsu international clothing festival, we will publicize the advantages and find the gap and make timely adjustments.

In the face of new competition, Boston needs to make many changes.