Nike And Liu Xiang'S Emotional Marathon

The first person in Asia

From the number of 12 seconds 88 to the image of a little flying wing with a pair of small wings, it later flew off the variant "Xiang" of the other wing, and then went to the brand that now belongs to him, "Xiang".

Last night, Liu Xiang's exclusive running series was the first time for Asian athletes and even track stars.

In the history of Nike, the exclusive equipment for sportsmen appears to be the only "flying man" of the year.

Anyone who knows the history of Nike knows that Nike's founder, Bowerman, is a track and field coach at University of Oregon.

Nike has a long history of support for track and field.

At the headquarters of Nike Portland, USA, there is a showroom for track and field hall of fame.

Inside, there are a series of brand running shoes starting from the first pair of Nike track and field shoes.

Liu Xiang's running shoes, which he wore at the Athens Olympics, also rank among them.

In fact, the Daegu world championships have not yet been launched. These days, in the streets and streets of Shanghai, Liu Xiang's advertisements have quietly occupied all bus station advertising.

On the starting line, the momentum is on the back of Liu Xiang and Nike.

Below the advertisement is a dazzling Nike logo.

This classic annotation has been deducted by the industry as a Nike hook, like a pocket, and the gold that Liu Xiangdou gets down is all in the bag.

110 meters hurdle race, less than 13 seconds, Nike just grabbed the moment, expressed Liu Xiang's rise of China's national culture quickly resonated and promoted.

At the moment of Liu Xiang's brilliant and brilliant China, Nike China has also completed.

Mysterious "brokers"

Apart from the logistical and training teams that are familiar with Liu Xiang's necessities of life, there is another "Xiang" team from Nike in Liu Xiang's life.

Li Tong is undoubtedly the leader of the 20 team team.

Reality is often more dramatic than fiction. Li Tong and Liu Xiang are similar in height. They are the former Asian men's 110 meter hurdles record holder in Liu Xiang, or the first athlete signed by Nike in China in 1981.

Li Tong still clearly remembers that when Liu Xiang won the gold medal in the Universiade in 2001, his feet were a pair of blue gold hooks and 97 Nike running shoes with 8 nails. Those shoes were provided by Nike at the time to the Chinese track and field team. Li Tong could even guess which veteran Liu Xiang's shoes were left behind.

The next year, Liu Xiang wore a pair of white Nike running shoes in Lausanne, breaking the Asian record for the first time.

The joy of success made Li Tong see a bigger opportunity and began to suggest how the company should help Liu Xiang from a professional point of view.

When he won the 110 metre hurdles champion of the Athens Olympic Games, Liu Xiang broke out the secret weapon that he won the championship to the media. It was Nike's special "red magic shoe" for him.

This lightweight, cicada like running shoe is only 8 grams heavier, and Liu Xiang describes wearing it like "stockings like..."

It was also from that time that Liu Xiang went to the headquarters of Nike in the United States every summer, and made various measurements with the help of his own designer to prepare the new running shoes.

Besides Li Tong, Nike's "Xiang" team also has a girl who is most close to Liu Xiang, Wang Yao.

The reason why she is most close to Liu Xiang is because she is accompanying Liu Xiang in every game. She conveys Liu Xiang's feelings about equipment to the company for the first time, and promptly notifes the headquarters of all valuable information in the competition.