"2011 China'S Ten Major Household Clothes Brand" Selection Campaign Is Hot.
It is reported that the Chinese clothing business association's home furnishing Specialized Committee (hereinafter referred to as "
Home dress Committee
The 2011 China
Ten brands of home furnishing clothes
The selection campaign was officially opened in July 1, 2011, and the public opinion poll was launched on the same day.
Since the first selection of "China's top ten home clothes brands" was first held in 2008 in China's home furnishing industry, the industry has made considerable progress, and a number of excellent home furnishing brands have emerged, effectively enhancing the production of home clothing enterprises.
Brand awareness
To guide enterprises and sellers to take the road of brand development.
At present, the annual consumption of household clothing in China is over 10 billion yuan, with an annual growth rate of over 30%. In the next 5 years, the household clothing market in China will have 500 billion yuan in sales and become the fastest growing and most potential clothing category in the apparel industry.
2011, that is, the second China's ten largest home dress brand selection campaign, which has been actively responded by the domestic clothing brand enterprises all over the country. As of July 11th, the Secretary of the home garment Committee has counted the top 20 candidate brands in the numerous election brands to enter the initial evaluation.
From the 01 day of August, the Secretariat reviewed and conducted field research on 20 candidate brand data. According to the results of the survey, the 15 initial finalists were selected by the initial evaluation panel composed of the chairman of the committee, the executive vice president, the Secretary General and the supervisor, and so on. The 15 finalists were selected to carry out the final review activities in late August.
At that time, the expert committee will be composed of the leading Committee of home dress Committee, industry experts, media experts, brand experts, business circle representatives, etc., following the principles of scientific, open, fair and impartial, according to the information submitted by the candidate brands, the initial evaluation of the panel's opinions and the selection of the network, the strength, development course and product quality of the enterprises will be enhanced.
Marketing Management
Status, consumer recognition (net investment), brand competitiveness, social responsibility, etc. as the main content of the review, marking the "2011 China's ten largest home clothing brand".
The selection of the 2011 China home furnishings TV release week and 915 China home dress Day celebration platform, at the same time in the major professional plane, network, television media for a comprehensive and detailed report.
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