Main Force Of Consumption: Blowout Growth In China'S Children'S Wear Industry

Nowadays, the main force of China's children's clothing market has been gradually formed by the parents of the post-80s generation. As the only child of the first generation, they experienced and accepted the baptism of the market economy, globalization and the Internet process. The typical "6+1" family structure in China has made the Chinese children capture the unprecedented attention of the whole society and family in the twenty-first Century. Nowadays, the consumption demand of children's clothing market has already surpassed the practicality of the past to meet the basic life, and began to turn to the fashion brand.

As the second largest country in the world, China has 300 million children and children. increase The number of children is 16 million. In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011. According to the Research Report on the development of China's children's clothing industry, the consumption of children's clothing in urban areas has increased by nearly 26.5% annually, and the demand is about 800 million, which will increase by 8% annually. With the arrival of the birth peak of the "post-80s generation", the market size of Chinese children's clothing will reach 100 billion yuan by 2013, and the era of explosive growth of children's clothing industry is coming.

Like adult wear, children's clothing industry will experience creation from the market. brand To spanform the brand creation market, just as international brands will create new market in first tier cities, domestic brands will also create more nascent markets in two or three tier cities or even three or four tier cities.

With the continuous growth of consumer demand for children's clothing, the tremendous business opportunities in China's children's wear market have stimulated the investment enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up. Among them, some famous adult clothing brands expand their children's wear items, such as Burleson, Adidas, 361 degree, Semir (Barbara); cartoon brands develop children's shoes and children's shoes derivative products, such as lion king, tennis prince and Harry Porter; foreign trade enterprises spanform domestic children's clothing brands, such as I-baby, Fran.

The rapidly developing discount brand children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network. However, at present, there is no international exhibition on children's wear in China. After ten years of steady development, Shanghai International Children's clothing and supplies fair witnessed the structural adjustment and blowout development of China's children's clothing industry since the new century. It has nurtured a global platform for children's clothing enterprises to expand the Chinese market.

2011 Shanghai International Children's wear exhibition will join hands for the seventh Shanghai. international Eugenics and pregnancy baby products Expo is held on November 2011 11~13 in Shanghai Everbright Convention and Exhibition Center. It is expected that the exhibition will reach 20000 square meters. At that time, the famous fashion brands will be gathered at home and abroad.