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Blowout Growth In China'S Children'S Wear Industry

2011/8/22 18:04:00 45

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Consumption Of Children'S Wear Blowout Growth

The main force of China's children's clothing market has been gradually formed by the parents of the post-80s generation. As the only child of the first generation, they experienced and accepted the consumption concept of the market economy, globalization and the Internet process.

baptism

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The typical "6+1" family structure in China has made the Chinese children in twenty-first Century capture the unprecedented attention of the whole society and family. Nowadays, the consumption demand of children's clothing market has already surpassed the practicality of the basic life in the past, and has begun to turn to fashion and beauty.

Brand personality

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As the second largest country in the world, China has 300 million children, with an average annual growth rate of 16 million.

In 2008, the total consumption of children's clothing in China reached 50 billion yuan, with an annual growth rate of 13%. It is estimated that the consumption of children's clothing will exceed 70 billion yuan in 2011.

According to the Research Report on the development of China's children's clothing industry, the consumption of children's clothing in urban areas has increased by nearly 26.5% annually, and the demand is about 800 million, which will increase by 8% annually.

With the arrival of the "post-80s" generation, the market size of Chinese children's clothing will reach 100 billion yuan by 2013.

Explosive type

The era of growth is coming.

Like adult clothing, children's clothing industry will undergo changes from the market to the brand creation market. As international brands will create new markets in the first tier cities, domestic brands will also create more nascent markets in two or three tier cities or even three or four tier cities.

With the continuous growth of children's clothing consumption demand, the huge business opportunities in China's children's wear market have stimulated many domestic and foreign investment enthusiasm, and more and more children's clothing brands such as

Bamboo shoots after a spring rain

There are many famous adult clothing brands, such as Burleson, Adidas, 361 degree, Semir (Barbara), and cartoon brands to develop children's shoes derivative products, such as lion king, tennis prince and Harry Porter; foreign trade enterprises are turning to domestic brands of children's clothing, such as I-baby, Fran and Duo.

The rapidly developing discount brand children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network.

However, at present, there is no international exhibition on children's wear in China.

After ten years of steady development, Shanghai International Children's clothing and supplies fair witnessed the structural adjustment and blowout development of China's children's clothing industry since the new century. It has nurtured a global platform for children's clothing enterprises to expand the Chinese market.

2011 the Shanghai International Children's wear exhibition will be jointly held by the seventh Shanghai international eugenics and pregnancy baby products Expo on November 2011 11~13 at the Shanghai Everbright Convention and Exhibition Center. It is expected that the exhibition will reach 20000 square meters. At that time, the famous fashion brands will be gathered at home and abroad.