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Xinshin Yi Fang: Linen Boutique Based On Market Segmentation

2011/8/22 23:52:00 43

Flax products have always been popular among consumers, especially in some European and American countries. Flax products are a symbol of dignity and dignity.

The natural and environmental protection characteristics of flax products are widely accepted by consumers.

Favor

。

With the continuous improvement of people's living standard in our country, people are more and more partial.

Flax

The unique concept it brings.

The use of linen fabrics as clothing and home textiles is a trend and has certain room for development. But there are still many deficiencies in the marketing of linen fabrics, often because their prices are much larger than cotton and chemical fiber, so that it is difficult to become mass consumer goods.

Shin Shen group

Judge the hour and size up the situation

Under the market segmentation, the linen family Ma Yi Fang flax product was launched, and the product became a new breakthrough point with populace.

In 2011, China (Harbin) International hemp textile exhibition, Xinshen Group Co., Ltd. will showcase all the linen products from MYEFAN last year, including linen shirts, linen trousers, household clothes, home textiles, and other products.

With the theme of "green culture", the Linyi Fang linen products advocate green environmental protection and promote the concept of "green flax and green life".

Xinshen Group Co., Ltd. was founded in 1988. It is located in Wujiang, Jiangsu. It is the leading enterprise in Linze cluster. It has two brand names: Xinshen new Shen and MYEFAN Ma Yi Fang.

"Xinshen new Shen" linen fabric is a famous brand product in China, and has just won the title of 2010 China's new force and cutting-edge brand.

In 2010, under the promotion of the market, the company has made new breakthroughs in its industrial structure adjustment, and launched the "MYEFAN Ma Yi Fang" to develop flax products in a comprehensive way.

With its natural environmental friendly and comfortable features, it can pry the Chinese people to wear the new trend of home.

In terms of promotion, Ma Yi Fang has always pursued the concept of civilian parity, focusing on Internet sales, and through Taobao and independent mall, to carry out environmental protection in the end.

Ma Yi Fang mall provides a one-stop shopping platform and products and services for people to buy green flax products, clothing, clothing and household goods.

The research and development direction of linen products in Xinshen group is to bring the green, environmental protection, fashion, and thick simplicity of flax culture into home life, so that people's lives are full of sunshine, comfort and nature.

Flax is the cortical fiber of plants. Its natural air permeability, hygroscopicity, cleanness and moisture retention make it a natural textile. It is widely accepted by the society.

In the next few years, Xinshen group will continue to focus on linen as an article, strengthen the industrial chain, open up the supply chain of enterprises, improve the supporting facilities of enterprises, promote the flax culture and publicize the green concept, and create a high-quality, solid, peaceful, civilian and flax brand with flax brand.