Successful Clothing Brands Have Their Own Unique Secrets.

White collar: finding details and sophisticated services

At the end of 8, white-collar workers will hold a very fashionable "FISHION play" fashion PARTY in FISHIONHOUSE, Miyun, Beijing. During this time, there were many working meetings around the activities of the company. At the end of each meeting, Miao Hongbing, chairman of the board, did not leave the two core:

At the same time, in his micro-blog, he has his own understanding of "insistence". If details and services are part of the personality and attitude of the white-collar brand culture, the insistence on this personality and attitude throughout the year is the secret book that white collar workers deserve to stand in the high-end field of Chinese fashion.

In fact, in the history of brand growth in the 17 years of white-collar workers, every minute and every minute insisted on "discovering details" and "refined services".

Semir: large family culture of scale brand

This year is Semir's 15th anniversary "big day". On the eve of the 15 year old birthday, this brand has become almost the youngsters of China's youth wardrobe. It has been successfully listed in Shenzhen. At the time of listing, Semir made it clear for the first time that the secret of its brand success.

"Family culture" is the absolute aim of Qiu Guang, chairman of the board and the establishment of Semir so far. This home is not only built inside Semir.

The idea of Semir's "family culture" is to form a strong core competitiveness in the atmosphere of harmony and happiness, and urge all members of the family to work in one direction. The brand value has doubled and doubled in the drive and creation of all hearts.

Call for awareness: citizens loyal to "plant life"

The price of 500 yuan rises to more than 1000 yuan to enter the high-end shopping malls, and locationed high-end white-collar women and environmentalists.

In Shenzhen, "

The concept of environmental protection is embodied in the loyalty of materials.

We are committed to finding the most environmentally friendly fabrics from upstream fabric suppliers. All the fabrics used are non animal fibers and are also looking for recycled fabrics.

This loyalty has infected many consumers, and a wake up supporter said, "I have a reason to like to wake up, that is, every time I open my closet, I feel love."

Under the current situation of global warming and ecological imbalance, people who feel the sense of responsibility, sincerity and love and join the alliance of "plant life" are not only the consumers who call the brand, but also the inexhaustible motive force to call on them to continue to spread their environmental ideas.

Mark Ed Faye: the enclosure of a gentle hand.

Mark Ed Faye takes the famous designer Zhang Zhaoda as the core of creativity. The product tonal is defined as the Europa style. The fashionable elements of the season are used, and the details are soft and delicate.

What is worth mentioning is that Mark Ed Faye brand attaches great importance to the cooperation between enterprises and art. The company subsidized many art activities, including the "creative motor" design competition, etc., and also paid attention to cross-border cooperation with artists to create joint products. While enriching the connotation of enterprise art, it also imperceptibly influenced the artistic activities in the society, and created a reputation for themselves.

In the face of the growing men's wear market, in order to expand and consolidate the market share, Mark Ed Faye adopted the brand "group" strategy, accurately subdivided the men's clothing market, and created three men's clothing brands for different classes -- MarkFairwhale, FairwhaleJeansformen and FairwhaleShake. At the same time, Mark Ed Faye, who concentrated on men's wear, did not give up the huge market of women's clothing, and built FairwhaleCreativeUrbanwear for women in the workplace.

Providence: natural tension is infinite.

Designer Liang said she had never been worried about poor psychological pressure before ordering.

Because the development of traditional technology of this kind of silk has created a stable style.

Heaven and nature follow the law of nature and constantly absorb the culture of the millennial tradition in the development and manufacture of the Canton silk, so as to find out the culture and style genes of their brands.

"Life is rich and colorful without duplication. The greatest value of traditional technology is that it can continuously pour nutrients into the brand and make you want to be as difficult as others.

On the other hand, not to find the gene in the process of time accumulation, we can only stay in the imitation of superficial elements such as style and color, lack of confidence and leisurely support, and fall into the mire of homogeneity.

Liang said.

From the word "Providence" in the consumer to the high-end brand "TANGYcollection" in the fashion week, stunning appearance; from marketing operation to launching various art exhibitions, sponsoring public welfare undertakings, and constantly enhancing the social extension of the brand, all these make it possible for the Tianyi brand to enter the international market.

Two people produce: female Wen Qing is not prosperous.

"We are a self-service shop without pre-sale services. We don't talk about it, full court self-help shopping."

A self selling brand of the original brand is willing to "do not talk", which shows that it is very confident in the design, quality and sales service of the product, and this way has saved the time for offline work.

The women's clothing brand two person produces (lrcp) has the distinct style, from the comfortable natural cotton and linen fabric, to the light coloring, then to the relaxed relaxed tailor, all brand will locate for "the literary young woman" or is the prevailing "Sen female" now.