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Italy Menswear Brand Kiton Hangzhou Tower Store Reopens

2011/8/24 11:44:00 80

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Last year, Kiton, which was opened on the first floor of block B, was redecorated last year. In particular, the famous brand designer of Italy was invited to create the latest image shop meticulously. At the same time, it also added a "customized area", displaying collars, sleeves, buttons, customized samples, and all kinds of precious fabrics, providing customers with more comprehensive directions at any time.

Personalized customization

Experience.

Italy's top men's wear brand Kiton comes from Mr. CiroPalestra, one of the four gold scissors.

Kiton originates from Naples, southern Italy. It is the world's only advanced international menswear brand which is internationalized and manufactured in accordance with the most traditional Naples handcraft.

Exquisite craftsmanship

Italy

Elegant and charming

The style is in one.

It is the most perfect in material quality and manual sewing. It is excellent and excellent in order to create a first-rate hand sewing garment suit.

Kiton He Bin, general manager of China, told reporters: Kiton is the only international brand in the world, making the suit according to the most authentic traditional handicraft craft in Naples.

The brand owns 380 sewing masters, making about 20 thousand suits every year by hand.

The new shop is rebuilt in less than a year. Why? "At the very beginning, when entering Hangzhou, it was just testing the water. After all, the price of the suit was about 70 thousand yuan, but it never occurred to me that there was no breeding period in the market, and the sales volume was rapid after opening.

rise rapidly

Therefore, Italy headquarters has rapidly adjusted its strategy to redecorate the shops and increase the supply of goods.

Kiton official revealed that Hangzhou store is the fastest growing shop in all the stores in mainland China, so whether it is store image or goods supply, the headquarters will have some Kiton.

tilt

。

In fact, this year, more and more efforts have been made to promote Kiton, and LV, Hermes and Cartier on the first floor of the B block of Hangzhou Tower are preparing for a two level plan.

In a recent market survey provided by the World Luxury Association, Chinese luxury goods consumption abroad has become the number one in the world.

From March 2010 to March 2011, in the consumption data of luxury goods in France, Italy and the United Kingdom, more than 65% of the effective purchase data were Asians, of which Chinese accounted for 75%.

It is believed that the next phase will bring more new stores and more goods to Hangzhou.