361 Degree Strong Connection With International Market

In the sporting goods industry, where the four smoke shops, the 361 degree (China) Co., Ltd. has developed rapidly and has become a dark horse across the century, shaking the world.

Since 2005, 361 degree has rebuilt the marketing network in the past deep foundation to carry out the integrated communication movement of brand resources and land terminal, and high altitude. After that, the enterprise development strategy was introduced and the process reengineering was promoted.

In the sensitive period before the Olympic Games, it broke the international monopoly of top resources, and achieved a landmark breakthrough in the national brand.

Start shoemaking small factory has brand consciousness and most enterprises, 361 degrees from the beginning is small family workshop start, at the beginning of the day can only produce 5 pairs of leather shoes, later 10 pairs, a pair can sell more than 20 yuan.

The shoes were sold to Quanzhou, Shishi and other places. Within a short period of time, the humble family workshop accumulated tens of thousands of yuan.

The first batch of workers from several Xianyou people, Mr. Ding Jiantong, was named "Huafeng shoe factory".

In 1985, Ding Jiantong introduced a molding shoemaking equipment, as long as the shoemaking materials were put in, a pair of finished shoes came out.

These shoes are called "tourist shoes".

It is said that this kind of tourist shoes can be of various colors, good quality, waterproof, and the shortcoming is airtight and smelly, but the northeast people like it very much, and the sales volume is very good. "At least one car is pported to the Northeast in a day."

Tourist shoes brought Ding Jiantong huge profits.

He decided to expand the scale and buy the machine and assembly line to Taiwan shoe machine suppliers. The production capacity of shoes reached ten thousand pairs per day.

With the rapid development of the domestic market, people began to crave new sports shoes. Therefore, since 1989, Ding has turned to sports shoes.

After a few years of sports shoes, Ding Jiantong began to create a hazy brand awareness to call a few people in the house to have a brand and a trademark of their own.

At that time, we sat together and saw the logo of Buick's "bullet" brand in the US, and felt that "the design was beautiful".

In 1994, Ding Jiantong led his family and set up Buick (Fujian) Shoes Co., Ltd.

In 2000, in order to improve the product quality, the company began to upgrade its brand management, and invited the Chinese national badminton team headed by Li Yongbo as the spokesman of Buick brand.

With the championship image effect of Li Yongbo and a group of world champion students, the popularity of Buick sneakers has increased rapidly in China.

In the past 2001-2004 years, Buick sports shoes have won the top three sales of Chinese sports shoes for four consecutive years.

The new 361 degree 1996 old Buick is brilliant in 1996. General Motors Corporation, who wants to enter the Chinese market, is surprised to find that there are few Buick cars in China, but Buick shoes are everywhere.

So in the next few years, the Buick car between the United States and China's Buick sports shoes are hard to avoid.

Ding Jiantong said, "Buick shoes trademark has been registered successfully, and there is no mistake.

But GM is a big multinational company. We want to invest in China and start from the overall situation of the country. We are willing to give up the trademark.

Finally, under the coordination of the state departments, Ding Jiantong took the whole situation into account and agreed to replace the "Buick" brand.

Today, Ding Jiantong is very grateful to the decision to change the trademark.

He said, "the change of 361 degrees.

Better than Buick's market conditions. "

After the pition year in 2003, Buick officially changed its name to "361 degrees" in 2004.

The meaning of yesterday's brilliant record as a new starting point, 360 degrees to a circle, and 1 degrees waiting for you to challenge again, to go beyond.

The new brand name is easy to remember, and it also expresses the innovative idea and pursuit of the new brand.

The replacement of brand names did not reduce the sales of 361 degrees, but increased significantly over the previous year.

The consumer quickly accepted the new name of 361 degrees!

In the fierce competition of sports brand, Ding Wu took the 361 degree gate right from Ding Jiantong's hand, and 361 degrees took a more solid step in brand building.

He has repeatedly sponsored giant posture to sponsor national sports events. Since 2006, 361 degrees has been the world's top international cooperation partner and the only designated sports equipment of the Xiamen International Marathon for the 3 consecutive year. It has jointly carried out the marathon spirit of more than 2000 years in China.

In the 3 years in a row, CCTV-5 launched a "361 degree entertainment basketball" and set off an unprecedented and universal Basketball Culture Carnival in China.

361 degrees also continued for 3 years to become the A1 World Cup formula racing China's national fleet strategic partner, pushing the 361 degree and China's auto racing to further integrate into the world.

Starting from the network marketing of water trial in 2003, 361 degrees actively cooperated with Tencent and jumped out of the brand name of sports brand.

Three years after naming the Tencent sports channel, the company's marketing performance has increased rapidly.

Through strong terminal promotion, traditional media delivery and online marketing of tengdu network, 361 degrees achieved the accumulation of brand awareness in a very short time.

China's accession to the WTO and the integration of the global market economy has taken place. The 361 degree has been exported to more than 30 countries and regions in Europe, Asia and Africa.

In 2003, the sales center and the first franchised store were established in Europe at 361 degrees. The sales channels were formally integrated with the international market and promoted the brand to the world.

As of 2005, it has sold more than 4500 outlets in all provinces, municipalities and autonomous regions across the country, bringing together outstanding business partners from all over the country.

In 2007, following the success of the market upgrading and brand strategy, the 361 degree began from the "11.18" event in 2006, and formed a strong media resource and resource layout for CCTV2007-2008 sports event live partners, Tencent strategic partners, the "one song" public welfare strategy partner, and Xiamen marathon top global partners.

According to the market strategy released by the annual report, President Ding Wu has launched 500 star stores and 2000 flagship store projects.

The information released in the annual report calls 2007 a "361 year product year", which should speed up product upgrading and provide strong support for landing and upgrading of high altitude resources.

In the sports industry of the swarms, the 361 degree has achieved leaping development, bringing vitality and vitality to China's sports industry.