Beijing: The New Subway Will Heat Up "Golden Street".

Last year, the United States clothing time-honored brand. GAP After introducing into the store, Beijing APM continues to play a big card. Flagship store Strategy. According to Cai Zhiqiang, general manager of Beijing APM (formerly Dongan shopping mall), recently, Beijing APM will also usher in two well-known brand flagship stores of clothing and digital appliances. At the same time, as the northern part of Wangfujing will usher in the subway line 8 shortly after that, Wangfujing Street will soon be on the way. South heat and north cold The status quo will be improved.

　　 And then bring in big pounds.

With its famous brand flagship store such as ZARA, NIKE and GAP, Beijing APM, which is favored by many consumers, will continue to enrich its flagship store lineup.

Cai Zhiqiang disclosed that in order to further deepen the positioning of Beijing APM youth fashion, shopping malls are not only carrying out facade construction, but also decorating the international flagship store to be settled.

Although Beijing APM does not want to reveal too much information about new brands, it is understood by reporters that an American large clothing chain will soon enter the shopping mall, which has more than 500 stores in the world. Another new brand is the flagship store of a well-known digital manufacturer.

Cai Zhiqiang said, compared with a few years ago, the competition in the commercial field is increasingly fierce now. Under these circumstances, binding Brand has become an important mode to solve the problem of investment in commercial real estate projects, but not every brand is willing to accept bundling mode. In Cai Zhiqiang's view, when the brand recognised the image of the mall, Management ability There is no need for compulsory bundling. These brands will follow the mall to move forward together. This is the healthy development mode.

Cai Zhiqiang told reporters that the trust between shopping malls and brands needs to be built on the basis of services. Only by making the brands feel the meticulous service from the commercial decoration to the daily operation, will the brands be willing to be bundled.

　　 Transformation should pay attention to details.

In addition to the upcoming well-known brand flagship store, other regions of Beijing APM are also making brand adjustment. Among them, the adjustment of catering brand is very great.

As for how to choose a restaurant brand, Cai Zhiqiang told reporters that as long as the meal is often lined up in the restaurant brand, is a restaurant recognized by consumers. For example, the latest restaurant introduced by APM, such as grandma's home in Beijing.

In Cai Zhiqiang's view, brand adjustment is not only a replacement of brand, but also a reasonable change of brand area and decoration style. There was a good restaurant in the mall, but it was difficult to have an equal position due to the large size of the restaurant.

For domestic consumers, in general, customers tend to think that the longer the waiting time is, the more consumers are likely to consume. Driven by this consumption habit, Beijing APM has reduced the area of the restaurant, which has been proved successful.

Cai Zhiqiang also said that for some restaurants that are relatively stable in business, Beijing APM would suggest that these brands should be replaced upstairs, leaving the low-level areas to new brands. Some new brands are not willing to cooperate with the store's style when they enter the shopping mall. In this case, Beijing APM will try to help the brand adjust. Facts have proved that if the style of store and brand is more unified, it will help to improve restaurant performance. {page_break}

　 Hong Kong service tastes sweet.

Constantly introducing famous brands is a way to attract tourists from Beijing APM. However, if we want to turn customers into loyal customers of shopping malls, we need delicate services to achieve them.

In Cai Zhiqiang's view, the biggest advantage of Hong Kong business is fine and humanized service. According to him, many consumers will face taxi problems after shopping. In order to solve this problem, Beijing APM will add taxi stations by reducing the number of shops. According to the reporter, convenient taxi station has brought many loyal customers to Beijing APM.

The fine features of Hong Kong service are reflected in all aspects. According to Cai Zhiqiang, many consumers are using apple phones to replace other brands. Beijing APM even thought of offering Apple phone charger to consumers.

"The bathroom environment is good, the rest of the mall will not be bad." Cai Zhiqiang told reporters that the quality of the bathroom environment is an important sign to measure the level of a shopping mall. In many shopping malls, there are queues in many ladies' toilets. In Beijing APM, in order to provide convenience to consumers, shopping malls have increased toilet areas, while squatting toilets and toilets are also set up. At the same time, the shopping center will check the toilet paper, hand washing liquid regularly and whether the door of the bathroom partition is damaged. Although these services seem trivial, some shopping malls are losing customers because of the lack of detail.

In addition to the high quality of bathroom environment, aroma is also a unique feature of Beijing APM. Cai Zhiqiang said that consumers can smell this natural smell in various areas such as APM's lobby and bathroom in Beijing.

　　 New subway revitalize "Golden Street"

Compared with the shopping mall in the central and southern part of the world, such as the Oriental Xintiandi, the Wangfujing department store and the Beijing APM, the northern part of Wangfujing street is relatively deserted, and the commercial popularity of Wangfujing street is closely related to the underground line 1. As Wangfujing street is about to own a new subway line, the business will grow more prosperous in the north of Wangfujing street.

It is reported that the new Metro Line 8 of Wangfujing Street will have access to shopping malls, such as Lotte, Beijing, shopping mall and so on, besides APM. The huge subway passenger flow every day will bring new opportunities to the prosperity of these new shopping malls.

In Cai Zhiqiang's view, the completion of new subway lines and new shopping malls will give Wangfujing an important opportunity to usher in another development.