Wuhou Shoe Industry: Seek Pformation &Nbsp; Extend To High-End

In September 28, 2010, the Chengdu flagship store, which occupies an area of 4000 square meters, was officially unveiled in Wuhou's "women's shoes city of China". Based on the development of the country, the famous brand went on the road of rapid expansion; in late August 2011, in the Wuhou city of Wuhou District's Chinese women's shoes city, Xu Jinquan, Samsung, Gao Zhao, from Haining, was discussing with the decoration company the design map of the first leather life Museum in Southwest China. In this building, there were also leather enterprises from KC fur, beast king, first lady, etc.

From "meaning famous brand" to "first lady", numerous

Targeting high-end

Start with brand enterprises

The reporter understands that the Wuhou Leather City, which is about to open in September, has gathered a number of well-known leather enterprises, such as Samsung, Gao Zhao, which invested 12 million yuan. In this case, the first "leather life hall" in Southwest China, which is about 1300 square meters, was built.

The so-called life hall is a complete product, bringing together products such as fur clothing, bags, fur and so on. The first lady's fur is also ready to invest about 10 million yuan to create an image shop of about 800 square meters. The beast king also plans to test the water in Chengdu through this platform.

"The southwest market has been growing very fast in recent years."

First lady

"In fact, Chengdu has the advantage of undertaking the pfer of leather industry."

Huang Fuhao, general manager of Sichuan West shoe capital limited liability company, pointed out that the West itself has the advantage of raw material resources of the industry. In addition, the cost of the West itself, raw material resources, land and other elements, the comprehensive cost is much lower than that of the coastal area. Especially important is that Chengdu not only has a strong consumption power in the city, but also has a wide range of radiation markets, and these markets are fast-growing market in terms of consumption.

"In this case, the footwear industry and leather industry will aim at the high-end industry, start with the brand enterprises, and promote the rapid development of the whole industry."

"Chengdu women's shoes are only part of the leather industry, while the domestic leather industry has huge capacity."

Huang Fuhao said that Sichuan itself is a national tannery Province, but it developed slowly in finished products and terminal consumer goods, basically in the position of raw material supply in the industrial chain. The only woman shoes, after several years of development, many shoe enterprises began to develop in brand and channel, while the two categories of luggage and leather goods, fur clothing and fur industry are still in blank. Therefore, considering building Wuhou Leather City, making a combination with Wuhou direct shoe city, extending the product line to the entire leather industry.

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Transformation and upgrading

Market role change, product structure development

With the planning of leather industry in Chengdu, the women's shoes cities in Wuhou new city are changing gradually from the original shoe production intensive area and the raw materials market to the consumer goods terminal market, and the products have expanded from the sole footwear to the leather products with wider coverage.

Wen Deming, director of the Management Committee of Wuhou new town, said that encouraging the pformation of the shoe material market and creating a high-end professional market that can radiate the west is the most effective way to make strategic decisions in line with the positioning of Chengdu's downtown area and the "business highlands and livable Marquis".

Wen Deming said that after several years of development, Chinese women's shoes have already had a great impact on the outside world. At home and abroad, they all know that the Chinese women's shoes city, Wuhou direct shoe city, is a display and Promotion Center for shoes brand.

According to the development plan, the Chinese women's shoes will continue to enrich the variety, structure and variety of their products, and strive to gradually develop them into the most influential leather products market and trading center in the western and even the whole country through efforts.