Clothing Enterprises Love To Install Foreign Brands &Nbsp; It Is Not Easy To Get An "Overseas Name".

Sjfzxm.com/news/index_f.asp In recent days, the Da Vinci incident has received wide attention and controversy from all walks of life. At the same time, some people's consumption view of Chongyang has also triggered many discussions. For example, a product of the same brand is often consumed by consumers. Preference for original imports Some enterprises are vague about their origin. In order to cater to the psychology of consumers, many companies like to use foreign trade marks, such as nice, Metersbonwe, YOUNGOR, or directly use English trademarks.

"We do not worship the ocean. Enterprises always want to make money. Registration and use of foreign trade marks are expected to be recognized by consumers. The brand strategy of an enterprise is entirely based on its foundation. Consumer demand Launched. " In the interview, the person in charge of a garment enterprise in Hangzhou city said to the reporter.

　　 Most of the short English words have been registered.

In fact, as a result of English trademark Or foreign trademarks are popular in China, regardless of whether there are overseas backgrounds. Therefore, it is not easy for an enterprise to choose a suitable foreign trademark now. Positive meaning The English trademark is even more difficult.

Reporters noted that in order to make the trademark smell foreign, many companies like to register trademarks with "Na", "Ni", "Si", "Li" and "Sha". On the website of the Trademark Office of the State Administration for Industry and commerce, it can be found that more than 13 thousand trademarks have been applied to the Trademark Office of the State Administration for Industry and commerce, with nearly 15 thousand trademarks with "Ni" and nearly 10 thousand trademarks with "Sha" characters.

At the same time, the reporter took the word "level six examination" published by World Book Inc, and randomly found 20 short English words with positive meaning. Upon enquiry, they have been registered as trademarks.

Most of the short English words with positive meanings have been registered. Yesterday, a person in charge of Hangzhou Qian Tang Trademark Office confirmed to reporters, "indeed, many local businesses like to register English trademarks or foreign trade marks, among which the clothing industry is the most popular. In addition, there are also some flooring and furniture industries.

"Unless it is a negative, or particularly unpopular, or longer word, the short English words that can be thought of basically have been registered as trademarks of an industry category." During the interview, Hangzhou Hai Hao trademark office staff also revealed this phenomenon.

     Consumers: in fact, the most value Product quality

"These days, I want to register a trademark of a garment, I hope it is with some foreign flavor or directly using English words. However, it is hard to think of several of them have been registered. Finally, I want to break my head, but I still didn't think of the ideal brand name. A friend who plans to start a business says to reporters.

Considering that the name of the trademark is not easy to take, and the audit period of the trademark is too long and the risk of not passing, some enterprises think of buying trademarks for other enterprises. "However, compared to the trademark registration fee of about 2000 yuan, many brands that have been transferred now are generally high, and fewer trademarks are less than 10 thousand yuan. Therefore, the amount of trademark transfer is not large. " Hangzhou Qian Tang Trademark Office, a responsible person revealed.

"By contrast, many foreign products are of good quality and are favored by domestic consumers. This also enables the public to form a habit of consumption thinking, that is, under the condition of asymmetric information, they will pay more attention to and interest in foreign brands. The registration of English trademarks or foreign trade marks is also a signal that our products will be more concerned and convey "high quality". Wu Shiqi, an associate professor at the school of business administration, Zhejiang University of Finance and Economics, said, "of course, brand building is not a single name, but a systematic project, including product quality, service, management and so on."

In Wu Shiqi's view, this phenomenon of "foreign aggression" is normal and a stage in the process of economic development. In the future, with the rule of law, management system, standard With the continuous improvement, domestic products will also be recognized more and more.