Did You "Subdue"? There Are Many Discounts In Guangzhou Shopping Malls.

In the past, seasonal discounts were not unusual, but this year Guangzhou is a big one.

Miss Wei is an old member of Guang Bai, Xin Da Xin and Wangfujing.

In the past two months, on Thursday, the discount information was received.

She said that the frequency and intensity of sales discounts have never been seen before.

"In previous years, it was usually a major holiday, such as national day, to make a half off promotion.

Now, basically, texting comes at the end of the week.

Just received a text message, this month 25 to 28 days to fight 70 percent off, is not a big holiday.

I remember that this department store used to be the lowest 50 percent off.

The most expensive shopping center to drop its identity

As a member of many department stores in Guangzhou, Ms. Qiu, who lives in Dongchuan Road, also feels that there are many discount activities this year.

In the past, there were only two large discounts in one hundred years, each time in the first half and second half.

But now it has held two half off member days.

To this end, the reporter visited Guangzhou shopping malls discount situation.

In a Japanese department store, clothing is basically 70 percent off or 50 percent off, and other commodities such as bedding are generally 50 percent off. Some commodities such as men's clothing will play 30 percent off or 25% off, while the words "partial discount" and "full court discount" can be seen everywhere.

And another old card.

More special than the previous discount, the reporter noted that this year there are many discount businesses that have never been discounted, such as a department store with a main clothing, which has a higher price. In previous years, at the end of the season, discount merchants were only a small part, and most of the discount was only about 7~8, with a low price of 50 percent off, and less likely to appear almost 50 percent off of the whole scene.

The friendship store, which is known as the most expensive department store in Guangzhou, does not allow a discount on the discount this year.

According to Guangzhou friendship related personage, last month, we just had a VIP member for 50 percent off days, the scene was very hot, the surrounding traffic was once congested, the people queued to buy friendship as shopping, at the same time, the same day sales volume was like the weather.

Guang Bai shares responsible person also admitted that this year, more than 100% discount than last year.

"We did a big promotion like 50 percent off last summer, but we did two times this summer.

The sales volume of promotion is about two percent higher than that of last year.

To increase sales promotion is to enlarge the market.

The discount will continue.

In the current economic environment, how long will the discount trend last? When Huang Huajun thinks that, at the present stage, in addition to relatively distinct shopping malls, such as friendship, most shopping malls are homogeneous.

In fact, homogenization is inevitable. The type of merchandise is the same as that of the consumer group. How can we attract customers? It is still reflected through the adjustment of the price. "Huang Huajun also believes that in the long run, discounts should not be the only means. Businesses should make efforts in strengthening service, brand classification, consumer classification, and so on.

Discounts are the most effective means at present. Discounts will remain a major theme for a long time to come.

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How to clean up discounts?

Find out the bottom line of brand discount

Full court 5~8 discount, full 200 to send 100, full 199 minus 100...

some

Set a psychological price for commodities.

For some brands that have not been heard, it is recommended that the design and fabric should be used as a prerequisite to try on whether it fits comfortably and then set a "psychological price" for the commodity. What is the general price of such fabric in the market? If the price of the tag is about the psychological price, then it can be purchased. If it exceeds a lot, you may go to other shops for further stroll.

If you are not sure about the price, you might as well go to a few nearby stores that sell the same products and check out the market information of the goods, which is three yuan.

Direct discount is the most cost-effective.

Reporters found that in the "200 full reduction of 100" promotional activities, a large number of commodity prices often "happen" to a few yuan to 200 or 200 times, discount is not cost-effective.

Moreover, some "minus 100" can not be used directly. For example, in a shopping mall, journalists purchase a pair of 598 yuan women's shoes according to the discount rules of "buy 200 minus 100", because the gift of 200 yuan can not be deleted directly in the shoes purchased. In order to spend 200 yuan on the gift, the reporter bought another blouse worth 50% yuan, including 50% wool, and then paid a 169 yuan of cash.

In this way, the total cash cost of journalists is 767 yuan, not only does not enjoy "enjoy" to "full 200 or minus 100" concessions, but also more than the actual budget of 169 yuan, and spent more than an hour shopping.

In addition, the reporter has counted an account, even if "full 200 minus 100", 598 yuan one pair of female shoes also need 398 yuan, might as well directly hit 40 percent off to get the actual benefit.

Why do you offer frequent discounts?

Reason 1

Business is bad and prices are rising again.

Consumer orientation and expectations are uncertain.

Xie Shiping, managing director of Mei Dong department store, said that "the economic environment is not good enough to do this year. The retail market in the second half of this year will be doubly attacked by domestic and international market pressures". Xie Shiping revealed that the downturn in European stock market and Hongkong stock market caused foreign market pressure, but the impact of the US financial crisis on the global economy has not dissipated completely since two years ago.

"The retail market is not doing well this year, and businesses are in a heavy mood."

Li Jianyi, the general manager of Wangfujing department store, said that Xie Shiping had the same view. According to it, the discount of the shopping mall was based on the current economic environment, and the suppliers had more stock. In order to speed up capital turnover and inventory turnover, the supplier had a very big discount this year.

President Huang Huajun also believes that this year's unusual business discount is closely related to the rise of CPI (consumer price index, usually an important indicator of inflation).

In addition, Huang Huajun believes that the real name system of shopping cards introduced by the state in May this year also has an impact on the operation of businesses.

"As to how large the impact is, it is not yet certain.

In fact, the standardized management of card coupons is likely to increase the frequency of promotion of department stores this summer.

Reason 2

New retail outlets

Old department stores take the initiative.

Behind the invisible competition, there is also the maintenance and occupation of the existing sites by businesses.

Many new retail formats such as Wan Ling Hui, Tai Koo Hui and Wanda are stepping into the Guangzhou market, leading to other old shopping malls such as Guang Bai, friendship and Wangfujing, which must stick to their territory with price cuts or discount promotions. Ginger is still the old spicy. "Now, the veteran businessmen are more active in the market competition than before," Xie Shiping said.

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Huang Huajun also believes that the overall business competition in Guangzhou is fierce, and there are new shopping malls, such as the east side of Wangfujing, Tianling Road, Wan Ling Hui and Tai Koo Hui, and the five apron without official business.

Old department stores face new competitors. Although the main thrust of the new competitors is to make the cake bigger, it will objectively digest part of the consumption power and increase the number of brands that consumers can choose. Therefore, for the sake of business considerations, businesses should try to make suppliers and tenants flow more smoothly and digest inventory, and retailers will naturally introduce some measures to reduce prices.