Blue Sky Dragon Pioneered Men's Joint Partnership Scheme

"Maison de la VANILLE La Maison de la VANILLEudation Lan Tian Long On the basis of strong commodity protection, costumes first launched men's clothing brands this year. pool The cooperation plan "means that the" Laudation Blue Dragon "dress will completely subvert the traditional" joining and surrogate "mode, and turn into a joint venture in the provinces and autonomous regions and many other cities to establish a branch company and jointly operate the market, so as to truly achieve a win-win situation.

Under the stimulation of this operation concept, how can we ensure a real win-win between businessmen and customers? How can we achieve "win first" on the basis of win-win?

First, the "Laudation blue sky" has put forward the promise of "0 stocks and 0 risks". At the same time, it controls the source of commodities, tracks the market dynamics, and quickly meets the different needs of different markets in response to market feedback, thus increasing the control ability of the terminal market, and strengthening the VIP audience service consciousness of consumers. For this reason, "Laudation blue sky dragon" starts the "chameleon plan", adopts the "commodity classification sale" mode of different stores in the same area, and ensures that different types of stores have suitable sales of goods. It is also supported by the joint factory "big factory" plan to ensure the timeliness and reliability of the commodity listing cycle. The establishment and improvement of "Laudation blue sky" commodity system can effectively ensure quality and control Cost.

Second, the "Laudation blue sky" has successfully launched a joint venture cooperation branch plan, stores are also stationed in high-end shopping malls and business circles around the world, and the branches are actively launching two tier cities and merchants. Expand Work. At present, many branches have been established and opened in Jiangxi, Shandong, Zhejiang, Henan, Liaoning, Sichuan and other provinces, covering more than 100 major cities and more than 200 planning sites. "Laudation blue sky" will carry out targeted planning, publicity and joint commitment to the operation of the provincial branches. Ensure that every branch has suitable, effective and targeted operation.

Third, the "Laudation blue sky dragon" launched a new terminal image and implemented nanny support at the terminal. At present, it has formed three major systems of operation, training and supervision. It provides six standardized operation management systems from shop location, shop decoration, new store opening, store operation, store supervision and performance appraisal, to ensure the interests of branch companies, and to create the terminal elite sales team. The company headquarters provides professional training for shopkeeper and shopping guide. Aiming at some branch companies, the company will adopt one to one professional market guidance.

In fact, the fashion channel model needs a great change, which has been recognized by the industry. As a forerunner, "Laudation Blue Dragon" has made great efforts to explore the transformation of channel mode. With its high-end quality and service, rapid expansion and attracting eyeball development effect, it will receive widespread attention both inside and outside the industry and become a leader in China's menswear retail industry.