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Clothing Quality Gate: "Sadness" Worn On The Body

2011/8/29 17:30:00 27

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Speaking of "

Formaldehyde

Two words, many people will look to the real estate, home and other markets, in fact, we usually wear clothes may also contain such harmful substances.

Shanghai General Administration of quality supervision, inspection and quarantine found that the Pacific Department Store "G-STAR" T-shirt formaldehyde exceeded standards, the printing part of formaldehyde content as high as 848mg/kg, far higher than the standard requirements of "not more than 75mg/kg", the quality problem is serious.

Do not think this is just a case. In August 1st, Guangzhou industrial and commercial bureau announced the two quarter of this year's casual wear.

Sampling inspection

As a result, the well-known brands Jessie, Levi 's, H&M, Boton and so on were all detected unqualified products.

Recently, the quality problems of clothing are frequent.

The quality of clothing products does not seem to be "fatal" like food. For some brands, it may not be a big deal in the short term, but in a more pparent and open business environment, products with problems will eventually lose their market share and become infamy.

In the clothing market, many brand operators think that perfect and expensive are complementary to each other, and quality is directly proportional to price.

Taking into account the sensitivity of mass consumers to price, some enterprises choose low quality raw materials to retain more customers.

Little do I know

Best seller

For many years, the simplest secret of brand is to insist on quality and detail.

A garment.

Advantages and disadvantages

To a large extent, it all depends on

quality

Good quality is also more conducive to clothing.

style

Edition type

Show to consumers.

For example, within the CANALI fashion brand, there are not only research and development institutions, but also technical departments to improve the quality of products, and constantly improve colors, patterns and ironing methods.

Faced with this kind of clothing, even if the price is high, there are still many "nobles" queuing up for customization.

In fact, we are not advocating that all brand enterprises must use the most advanced equipment and the most expensive fabrics. The crux of the matter is that brand enterprises must integrate the quality of clothing into the corporate philosophy.

Otherwise, once a quality problem arises, it will not only bear the corresponding legal responsibility, but also destroy the brand image of painstaking efforts.