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Analysis Of The Foreground Of Traditional Shoes And Clothing Enterprises "Touching The Net"

2011/8/30 15:55:00 51

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Shoes And Clothing Enterprises Touch The Net

Looking at the current market, "touch net" has become a common term.

The development of the electronic commerce market is given.

Traditional shoes and clothing

The compass that the industry brings or brings to other industries the trend of the times.

In fact, e-commerce is not just a channel.

To be more precise, nowadays, traditional shoes and clothing enterprises basically have two ways to do e-commerce. One is to build their own brand and team, whether they are distributing on the Internet or facing the consumers on the basis of their own platform.

Another way is through channel cooperation.

Just as

Shoes and clothing

There are a lot of platforms that companies can actually work together. As Taobao is sure, every brand will consider it. Another example is the vertical B2C footwear website, such as shoe net, which is also a good platform choice.

As a traditional shoe and clothing enterprise entering the e-commerce channel, the first thing is to have a clear

brand

Development plan to deal with the entire e-commerce market, whether you are doing this platform or channel, brand must be the core, because brand is the core of all sales, and must be the core of the core.

So, this requires us to choose a comprehensive brand.

But at the same time, a well-known brand of shoes and shoes is still facing some pressure and problems in doing e-commerce.

Whether you are your own platform or cooperate with other channels, it will be very flexible, and there will be many changes. This change will directly cause many shoe and clothing enterprises to make some deviations in judgment.

As we all know, 08 years should be a high-speed development of e-commerce. So far, many shoe and clothing brands have tried to contact the Internet retailing on the Internet, but there are also many falling off ones. They also spend a lot of money and have no effect to go back. Some people like moths go to their former servants and continue to fill them in. They do not know when the bottom is, and there will be many changes after the different means. This change requires professional teams to do some professional analysis, which can give the boss a relatively accurate strategic and tactical control.

This is that experts feel that before entering the electricity supplier, as a traditional shoe and clothing enterprise, it is very prudent to consider clearly.

Indeed, e-commerce has become an irreversible trend, online shopping has become an essential part of the life of many people. It is also the strong vitality of e-commerce, which has given them more confidence in these entrepreneurs who have dreams and hardships.

We believe that the online shopping environment for footwear will only become more standardized in the future.

The development of traditional shoes and clothing enterprises will usher in a new blowout situation.